🇮🇪Ireland

Fresh skincare

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Fresh is an American skincare brand founded in 1991 and owned by LVMH Moët Hennessy Louis Vuitton since 2000.

lvmh.comsec.govhappi.com

Fresh is deeply loved for its sensory serums, nourishing moisturizers, soothing masks, and gentle cleansers, all anchored by moisture-binding glycerin. Its products suit dry skin and sensitive skin best because of these hydrating properties. For targeted care, the standout products include the Rose Deep Hydration Facial Toner for acne-prone skin, the Soy Face Cleanser for skin with dark spots, and the Lotus Youth Preserve Face Cream for mature skin. Through its thoughtful formulations, the brand utilizes key ingredients where glycerin improves stratum corneum hydration and skin barrier function.

This page covers some of the most popular Fresh products; for the whole Fresh range, with a fit score for every product, use the Lovi app.

Other Fresh products

People Say

★4.6Overall rating based on 49.2k+ reviews

Reviewers most often praise Fresh for deep hydration, gentle formulas, and improved skin radiance. The most common complaints are high price points and polarizing fragrances.

Highlights

  • Gentle, non-stripping cleansers Mostly Mentioned
    • “leaves my skin soft and moisturized — Soy Face Cleanser”
    • “Super gentle cleanser — Kombucha Cleansing Treatment”
  • Deeply hydrating moisturizers Mostly Mentioned
    • “woke up to more hydrated skin — Rose Deep Hydration Face Cream”
    • “Skin feels plump — Black Tea Advanced Age Renewal Cream”
  • Lightweight texture moisturizers Mostly Mentioned
    • “absorbs almost immediately — Lotus Youth Preserve Face Cream”
    • “absorbs at lightning speed — Rose Deep Hydration Face Cream”
  • Fast absorption serums Mostly Mentioned
    • “Sinks in quickly — Tea Elixir Skin Resilience Activating Serum”
    • “absorbs quickly — Kombucha Facial Treatment Essence”
  • Pleasant scent masks Often Mentioned
    • “smells like a spa — Black Tea Firming Overnight Mask”
    • “The scent went beyond calming my skin, but also my state of mind. — Floral Recovery Calming Mask”
  • Pleasant scent serums Often Mentioned
    • “smells like fresh tea and flowers — Black Tea Age-Delay Firming Serum”
    • “Delicate cucumber scent — Tea Elixir Skin Resilience Activating Serum”
  • High price point Mostly Mentioned
    • “way too expensive — Black Tea Instant Perfecting Mask”
    • “too expensive for just hydration — Black Tea Age-Delay Firming Serum”
    • “hard to justify the price tag — Soy Face Cleanser”
  • Polarizing or strong scent Sometimes Noted
    • “smells like rotten cucumbers — Soy Face Cleanser”
    • “strong cucumber scent — Lotus Youth Preserve Face Cream”
    • “smell is too heavy — Rose Deep Hydration Facial Toner”
  • Skin irritation and reactions Sometimes Noted
    • “burns my eyes — Soy Face Cleanser”
    • “caused burning sensation — Black Tea Instant Perfecting Mask”
    • “caused small whiteheads — Lotus Youth Preserve Face Cream”
  • Lack of results Sometimes Noted
    • “didn't notice any lifting or corset effect — Black Tea Age-Delay Firming Serum”
    • “No wow factor — Tea Elixir Skin Resilience Activating Serum”
    • “didn't see a difference — Black Tea Firming Overnight Mask”

Sources: lovi.care, fresh.com, sephora.com, ulta.com, amazon.com, reddit.com, and more

Questions and answers

Is Fresh good for oily skin?

Yes, Fresh is good for oily skin because Lovi rates the Fresh-focused routine High for oily skin. Reviewers mostly mention that the cleansers are gentle and non-stripping.

Is Fresh worth it?

Fresh may be worth it for shoppers seeking gentle cleansers and deep hydration, though reviewers often note a high price point and occasional strong scents. Lovi rates the brand-focused routine Superior for dry and sensitive skin. Hyaluronic acid helps improve skin quality and signs of aging, and glycerin supports skin hydration.

Dermatologic Therapy, 2022

What are Fresh's best products?

Fresh's best products are the Soy Face Cleanser, Rose Deep Hydration Facial Toner, Kombucha Facial Treatment Essence, and Black Tea Age-Delay Firming Serum, which all rate Superior for multiple skin types.

Which Fresh moisturizer is best for dry skin?

Lotus Youth Preserve Face Cream is the best moisturizer on this page for dry skin, followed by Rose Deep Hydration Face Cream and Black Tea Advanced Age Renewal Cream, all matching this skin type with a High fit level according to Lovi.

Does Fresh cause breakouts?

Fresh is unlikely to cause breakouts, as Lovi rates acne-prone skin High for the Fresh-focused routine. Reviewers mostly mention gentle, non-stripping cleansers across the Fresh products on this page.

Is Fresh fragrance-free?

No, the Fresh products on this page are not all fragrance-free, as 9 of the 14 products list fragrance.

How do I build a Fresh skincare routine?

To build a Fresh routine for dry skin in the morning, use Soy Face Cleanser, Rose Deep Hydration Facial Toner, and Lotus Youth Preserve Face Cream. In the evening, apply Soy Face Cleanser, Kombucha Facial Treatment Essence, and Lotus Youth Preserve Face Cream. Once a week, add Black Tea Firming Overnight Mask to this evening routine.

Where can I buy Fresh, and how much does it cost?

Fresh products are available on this page with prices in Ireland ranging from €16.90 to €56.86, and most costing between €17.90 and €45.73.

What are good alternatives to Fresh?

Good alternatives to Fresh with pages on Lovi include CeraVe, Cetaphil, Paula's Choice, Neutrogena, Kiehl's, and Dermalogica.

Fresh vs CeraVe: which is better?

Fresh and CeraVe both perform well, but which is better depends on your skin type. Lovi rates the Fresh-focused routine Superior for dry skin and sensitive skin, while CeraVe is rated Superior for oily skin, acne-prone skin, and combination skin.

Who owns Fresh, and where is it from?

Fresh is an American brand founded in 1991, owned by LVMH Moët Hennessy Louis Vuitton since 2000.

lvmh.comsec.govhappi.com

Is Fresh cruelty-free?

PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list Fresh as cruelty-free.

Is Fresh good for dry skin?

Yes, Fresh is good for dry skin because Lovi rates its brand-focused routine Superior for dry skin. Reviewers mostly mention that the moisturizers are deeply hydrating, and topical hyaluronic acid helps improve skin quality and signs of aging.

Dermatologic Therapy, 2022

Which Fresh cleanser is best for oily skin?

Soy Face Cleanser is the best Fresh cleanser for oily skin as Lovi rates it Superior, followed by Kombucha Cleansing Treatment which Lovi rates Average.

Is Fresh good for sensitive skin?

Yes, Fresh is good for sensitive skin, as Lovi rates the Fresh-focused routine Superior for sensitive skin. Reviewers mostly mention that the brand offers gentle, non-stripping cleansers.

Is Fresh good for acne-prone skin?

Yes, Fresh is good for acne-prone skin because Lovi rates the Fresh-focused routine High for acne-prone skin. Reviewers mostly mention gentle, non-stripping cleansers and fast-absorbing serums for the brand.

Is Fresh good for skin with dark spots?

Yes, Fresh is good for skin with dark spots because Lovi rates the Kombucha Facial Treatment Essence, Black Tea Age-Delay Firming Serum, and Floral Recovery Calming Mask as High for this skin type, and the Soy Face Cleanser as Superior. Reviewers often mention the pleasant scent of the serums and masks on this page.

Is Fresh good for mature skin?

Yes, Fresh is good for mature skin, as Lovi rates the brand-focused routine High for this skin type. Reviewers often mention deep hydration from the moisturizers, and key ingredients like sodium hyaluronate help improve skin quality and signs of aging.

Dermatologic Therapy, 2022

Research behind Fresh's key ingredients

Behind these ratings

Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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