🇬🇧United Kingdom

First Aid Beauty skincare

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

First Aid Beauty is an American skincare brand founded in 2009 and owned by Procter & Gamble since 2018.

pitchbook.comtracxn.comtheindustry.beautyfirstaidbeautysell.com

First Aid Beauty is adored for its nourishing moisturizers, gentle toners, effective cleansers, and targeted eye products formulated with soothing oat, hydrating glycerin, and plumping hyaluronic acid. Its products suit sensitive skin and skin with dark spots best, owing to ingredients that calm irritation and refine tone. For specific concerns, the brand offers standout solutions such as the Pure Skin Face Cleanser for acne-prone skin, the Facial Radiance Pads for skin with dark spots, and the Bounce-Boosting Serum for mature skin. Through these formulations, oat reduces eczema symptoms and repairs barrier function, glycerin significantly increases skin hydration, and hyaluronic acid lengthens the anti-wrinkle effect.

Dermatologic Therapy, 2022

This page covers some of the most popular First Aid Beauty products; for the whole First Aid Beauty range, with a fit score for every product, use the Lovi app.

Other First Aid Beauty products

People Say

★4.6Overall rating based on 32.0k+ reviews

Reviewers most often praise First Aid Beauty for effective hydration, gentle formulas for sensitive skin, and smoothing and brightening results. The most common complaints are skin irritation or burning sensations and breakouts or dryness.

Highlights

  • Intense moisturizers Mostly Mentioned
    • “Game changer for dry skin — Ultra Repair Cream”
    • “instantly boosts moisture — Hydrating Serum”
    • “skin was plump and hydrated — Bounce-Boosting Serum”
  • Fast-absorbing moisturizers Mostly Mentioned
    • “Whipped texture — Ultra Repair Cream”
    • “absorbs really fast — Bounce-Boosting Serum”
  • Deeply hydrating toners Mostly Mentioned
    • “drink of water for my face — Ultra Repair Wild Oat Hydrating Toner”
    • “skin feels supple and bouncy — Hydrating Toner”
  • Safe for sensitive skin moisturizers Mostly Mentioned
    • “didn't break me out — Hydrating Serum”
    • “Great for my sensitive skin — Bounce-Boosting Serum”
  • Soothing and calming toners Mostly Mentioned
    • “calmed my redness — Ultra Repair Wild Oat Hydrating Toner”
    • “calmed my redness immediately — Hydrating Toner”
  • Gentle ingredient toners Often Mentioned
    • “no stinging or burning — Hydrating Toner”
    • “safe for sensitive skin — Ultra Repair Wild Oat Hydrating Toner”
  • Price and value issues Often Mentioned
    • “Expensive for size — KP Bump Eraser Body Scrub”
    • “too expensive for the amount — Facial Radiance Pads”
    • “bottle is too small — Hydrating Serum”
  • Unpleasant scent Sometimes Noted
    • “smells like plastic — Ultra Repair Wild Oat Hydrating Toner”
    • “Smells medicinal — Ultra Repair Cream”
    • “Smells like feet — KP Bump Eraser Body Scrub”
  • Burning and irritation Sometimes Noted
    • “Stung my face — Ultra Repair Cream”
    • “burns my eyes badly — Pure Skin Face Cleanser”
    • “caused tiny red bumps — Facial Radiance Pads”
  • Poor packaging Sometimes Noted
    • “Hard to squeeze — KP Bump Eraser Body Scrub”
    • “label peels off — Ultra Repair Wild Oat Hydrating Toner”
    • “pump stopped working — Pure Skin Face Cleanser”
  • Caused breakouts Sometimes Noted
    • “Caused cystic acne — Ultra Repair Cream”
    • “gave me tiny bumps — Pure Skin Face Cleanser”
    • “broke me out immediately — Hydrating Serum”

Sources: lovi.care, sephora.com, ulta.com, amazon.com, reddit.com, byrdie.com, and more

Questions and answers

Is First Aid Beauty good for oily skin?

First Aid Beauty is good for oily skin, as Lovi rates the First Aid Beauty-focused routine High for oily skin. Reviewers often mention the brand features fast-absorbing moisturizers and deeply hydrating toners that help keep skin balanced without feeling heavy.

Is First Aid Beauty worth it?

First Aid Beauty may be worth it for shoppers seeking fragrance-free care, as the First Aid Beauty products on this page list no fragrance in their ingredients. Lovi rates the brand-focused routine High for dry skin and sensitive skin. Reviewers often mention price and value issues.

What are First Aid Beauty's best products?

First Aid Beauty's best products are the Pure Skin Face Cleanser and Facial Radiance Pads, which Lovi rates Superior for sensitive skin. The brand's other top-performing choices include the Ultra Repair Cream and Hydrating Serum, helping to keep skin soft and deeply moisturized.

Which First Aid Beauty moisturizer is best for dry skin?

Hydrating Serum is the best choice for dry skin, followed by Ultra Repair Cream and Bounce-Boosting Serum as other options on this page.

Does First Aid Beauty cause breakouts?

First Aid Beauty is unlikely to cause breakouts as reviewers sometimes note this effect. Lovi rates the Ultra Repair Cream, Facial Radiance Pads, and Pure Skin Face Cleanser High or Superior for acne-prone skin.

Is First Aid Beauty fragrance-free?

Yes, every product from First Aid Beauty on this page lists no fragrance in its ingredients. The First Aid Beauty products on this page help keep your routine gentle and calm.

What are the key ingredients in First Aid Beauty products?

The key ingredients in the First Aid Beauty products on this page are oat, glycerin, and hyaluronic acid. Hyaluronic acid helps improve skin quality and signs of skin aging.

Dermatologic Therapy, 2022

How do I build a First Aid Beauty skincare routine?

To build a First Aid Beauty skincare routine for dry skin, start your morning with Pure Skin Face Cleanser, follow with Ultra Repair Wild Oat Hydrating Toner, and apply Ultra Repair Cream as your moisturizer. In the evening, repeat the cleanser and moisturizer, and add KP Bump Eraser Body Scrub for a treatment step. Lovi rates the First Aid Beauty-focused routine High for dry skin.

Where can I buy First Aid Beauty, and how much does it cost?

First Aid Beauty is sold in the United Kingdom on this page, with prices ranging from £16.90 to £25.99 and most items falling between £20.00 and £25.99.

What are good alternatives to First Aid Beauty?

CeraVe, Cetaphil, Paula's Choice, Neutrogena, Kiehl's, and Dermalogica are similar brands with pages on Lovi. Lovi rates the CeraVe-focused routine Superior for acne-prone skin, compared to High for the First Aid Beauty-focused routine.

First Aid Beauty vs CeraVe: which is better?

Neither brand is universally better, as CeraVe and First Aid Beauty each suit different skin needs. For sensitive skin, Lovi rates First Aid Beauty Superior and CeraVe Superior, while for dry skin, Lovi rates First Aid Beauty High and CeraVe High.

Who owns First Aid Beauty, and where is it from?

First Aid Beauty is an American brand founded in 2009, owned by Procter & Gamble since 2018.

pitchbook.comtracxn.comtheindustry.beautyfirstaidbeautysell.com

Is First Aid Beauty cruelty-free?

Yes: PETA lists First Aid Beauty as cruelty-free.

PETA

Is First Aid Beauty good for dry skin?

Yes, First Aid Beauty is good for dry skin, and Lovi rates the First Aid Beauty-focused routine High for dry skin. The First Aid Beauty products on this page are fragrance-free and include deep hydrators like hyaluronic acid and glycerin that help soften dry skin.

Journal of Pharmacy & Pharmaceutical Sciences, 2015Drug Delivery, 2017

Which First Aid Beauty cleanser is best for oily skin?

Pure Skin Face Cleanser is best for oily skin. Lovi rates Pure Skin Face Cleanser High for oily skin.

Is First Aid Beauty good for sensitive skin?

Yes, First Aid Beauty is good for sensitive skin, and Lovi rates the brand-focused routine Superior for it. Reviewers often mention that the moisturizers are safe for sensitive skin.

Is First Aid Beauty good for acne-prone skin?

Yes, First Aid Beauty is good for acne-prone skin, as Lovi rates the brand-focused routine High for this skin type. The First Aid Beauty products on this page list no fragrance, and key ingredients like hyaluronic acid help support skin health.

Journal of Pharmacy & Pharmaceutical Sciences, 2015

Is First Aid Beauty good for skin with dark spots?

Yes, First Aid Beauty is well-suited for skin with dark spots, with the brand fitting this skin type best and the Facial Radiance Pads rating Superior for it. Topical vitamin C and similar key ingredients help brighten the skin. Lovi rates the routine High for this skin type.

Journal of Cosmetic Dermatology, 2020Dermatologic Therapy, 2022

Is First Aid Beauty good for mature skin?

Yes, First Aid Beauty is good for mature skin. Lovi rates the Bounce-Boosting Serum and Facial Radiance Pads Superior for mature skin, while the Ultra Repair Cream, Pure Skin Face Cleanser, and Hydrating Serum rate High.

Research behind First Aid Beauty's key ingredients

Behind these ratings

Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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