First Aid Beauty skincare
First Aid Beauty is an American skincare brand founded in 2009 and owned by Procter & Gamble since 2018.
pitchbook.comtracxn.comtheindustry.beautyfirstaidbeautysell.com
First Aid Beauty is adored for its nourishing moisturizers, gentle toners, effective cleansers, and targeted eye products formulated with soothing oat, hydrating glycerin, and plumping hyaluronic acid. Its products suit sensitive skin and skin with dark spots best, owing to ingredients that calm irritation and refine tone. For specific concerns, the brand offers standout solutions such as the Pure Skin Face Cleanser for acne-prone skin, the Facial Radiance Pads for skin with dark spots, and the Bounce-Boosting Serum for mature skin. Through these formulations, oat reduces eczema symptoms and repairs barrier function, glycerin significantly increases skin hydration, and hyaluronic acid lengthens the anti-wrinkle effect.
This page covers some of the most popular First Aid Beauty products; for the whole First Aid Beauty range, with a fit score for every product, use the Lovi app.
People Say
★4.6Overall rating based on 32.0k+ reviewsReviewers most often praise First Aid Beauty for effective hydration, gentle formulas for sensitive skin, and smoothing and brightening results. The most common complaints are skin irritation or burning sensations and breakouts or dryness.
Highlights
Intense moisturizers Mostly Mentioned
- “Game changer for dry skin — Ultra Repair Cream”
- “instantly boosts moisture — Hydrating Serum”
- “skin was plump and hydrated — Bounce-Boosting Serum”
Fast-absorbing moisturizers Mostly Mentioned
- “Whipped texture — Ultra Repair Cream”
- “absorbs really fast — Bounce-Boosting Serum”
Deeply hydrating toners Mostly Mentioned
- “drink of water for my face — Ultra Repair Wild Oat Hydrating Toner”
- “skin feels supple and bouncy — Hydrating Toner”
Safe for sensitive skin moisturizers Mostly Mentioned
- “didn't break me out — Hydrating Serum”
- “Great for my sensitive skin — Bounce-Boosting Serum”
Soothing and calming toners Mostly Mentioned
- “calmed my redness — Ultra Repair Wild Oat Hydrating Toner”
- “calmed my redness immediately — Hydrating Toner”
Gentle ingredient toners Often Mentioned
- “no stinging or burning — Hydrating Toner”
- “safe for sensitive skin — Ultra Repair Wild Oat Hydrating Toner”
Price and value issues Often Mentioned
- “Expensive for size — KP Bump Eraser Body Scrub”
- “too expensive for the amount — Facial Radiance Pads”
- “bottle is too small — Hydrating Serum”
Unpleasant scent Sometimes Noted
- “smells like plastic — Ultra Repair Wild Oat Hydrating Toner”
- “Smells medicinal — Ultra Repair Cream”
- “Smells like feet — KP Bump Eraser Body Scrub”
Burning and irritation Sometimes Noted
- “Stung my face — Ultra Repair Cream”
- “burns my eyes badly — Pure Skin Face Cleanser”
- “caused tiny red bumps — Facial Radiance Pads”
Poor packaging Sometimes Noted
- “Hard to squeeze — KP Bump Eraser Body Scrub”
- “label peels off — Ultra Repair Wild Oat Hydrating Toner”
- “pump stopped working — Pure Skin Face Cleanser”
Caused breakouts Sometimes Noted
- “Caused cystic acne — Ultra Repair Cream”
- “gave me tiny bumps — Pure Skin Face Cleanser”
- “broke me out immediately — Hydrating Serum”
Sources: lovi.care, sephora.com, ulta.com, amazon.com, reddit.com, byrdie.com, and more
Questions and answers
Is First Aid Beauty good for oily skin?
First Aid Beauty is good for oily skin, as Lovi rates the brand-focused routine High for oily skin. Reviewers often mention the intense moisturizers and fast-absorbing formulas.
Is First Aid Beauty worth it?
First Aid Beauty may be worth it for shoppers seeking intense and fast-absorbing moisturizers, as Lovi rates the brand's routine High for dry skin and Superior for sensitive skin. However, reviewers often mention price and value issues alongside occasional burning and irritation. The First Aid Beauty products on this page list no fragrance in their ingredients.
What are First Aid Beauty's best products?
First Aid Beauty's best products for a soft and calm complexion include the Pure Skin Face Cleanser and Facial Radiance Pads, which Lovi rates Superior for sensitive skin. The brand-focused routines also feature the Ultra Repair Cream, rated High for dry skin.
Which First Aid Beauty moisturizer is best for dry skin?
The best moisturizer for dry skin is Hydrating Serum. Ultra Repair Cream and Bounce-Boosting Serum are also great options. Lovi rates these moisturizers High or Superior for dry skin.
Does First Aid Beauty cause breakouts?
First Aid Beauty is unlikely to cause breakouts as reviewers sometimes note this effect. Lovi rates Ultra Repair Cream and Pure Skin Face Cleanser High and Superior for acne-prone skin.
Is First Aid Beauty fragrance-free?
Yes, the First Aid Beauty products on this page are fragrance-free. Every item in this selection lists no fragrance in its ingredients.
What are the key ingredients in First Aid Beauty products?
The key ingredients in the First Aid Beauty products on this page include oat, glycerin, and hyaluronic acid. Hyaluronic acid helps improve skin quality and signs of skin aging.
How do I build a First Aid Beauty skincare routine?
To build a First Aid Beauty routine for dry skin, start your morning with Pure Skin Face Cleanser, follow with a hydrating toner, apply Ultra Repair Cream, and finish with an SPF. In the evening, cleanse with the Pure Skin Face Cleanser again, apply KP Bump Eraser Body Scrub as a treatment, and moisturize with Ultra Repair Cream. Lovi rates the First Aid Beauty-focused routine High for dry skin.
Where can I buy First Aid Beauty, and how much does it cost?
First Aid Beauty products on this page are sold at stores in Germany. Prices range from €17.25 to €54.62, with most items falling between €25.02 and €54.62.
What are good alternatives to First Aid Beauty?
Good alternatives to First Aid Beauty include similar skincare brands with pages on Lovi like CeraVe, Cetaphil, Paula's Choice, Neutrogena, Kiehl's, and Dermalogica. Lovi rates CeraVe-focused routines High for dry skin and Superior for oily, sensitive, combination, and acne-prone skin.
First Aid Beauty vs CeraVe: which is better?
Lovi rates First Aid Beauty High for dry skin, oily skin, combination skin, and acne-prone skin, and Superior for sensitive skin, while CeraVe routines rate Superior across most of those skin types. Reviewers often mention intense moisturizers and safe formulas for sensitive skin from First Aid Beauty, though price and value issues are also noted.
Who owns First Aid Beauty, and where is it from?
First Aid Beauty is an American brand founded in 2009, owned by Procter & Gamble since 2018.
pitchbook.comtracxn.comtheindustry.beautyfirstaidbeautysell.com
Is First Aid Beauty cruelty-free?
Yes: PETA lists First Aid Beauty as cruelty-free.
Is First Aid Beauty good for dry skin?
Yes, First Aid Beauty is good for dry skin because several products like the Pure Skin Face Cleanser and Hydrating Serum achieve a Superior fit for it. Lovi rates the First Aid Beauty-focused routine High for dry skin. Topical hyaluronic acid, a key ingredient in the brand, helps improve skin quality and signs of aging.
Which First Aid Beauty cleanser is best for oily skin?
Pure Skin Face Cleanser is the best First Aid Beauty cleanser for oily skin. Lovi rates it High for oily skin.
Is First Aid Beauty good for sensitive skin?
First Aid Beauty is good for sensitive skin, as Lovi rates the brand's focused routine Superior for this skin type. The First Aid Beauty products on this page list no fragrance in their ingredients.
Is First Aid Beauty good for acne-prone skin?
Yes, First Aid Beauty fits acne-prone skin well, with Lovi rating the brand-focused routine High for this skin type. The First Aid Beauty products on this page list no fragrance, and the brand's selection includes items like the Pure Skin Face Cleanser, which rates Superior for acne-prone skin.
Is First Aid Beauty good for skin with dark spots?
Yes, First Aid Beauty is good for skin with dark spots. Lovi rates the brand's Facial Radiance Pads as Superior for skin with dark spots, and several moisturizers and serums as High. The First Aid Beauty products on this page list no fragrance.
Is First Aid Beauty good for mature skin?
First Aid Beauty is good for mature skin, with Lovi rating the Bounce-Boosting Serum and Facial Radiance Pads as Superior for it. Reviewers often mention intense moisturizers, and key ingredients like hyaluronic acid help improve skin quality and signs of aging.
Research behind First Aid Beauty's key ingredients
The Effect of Aloe Vera Clinical Trials on Prevention and Healing of Skin Wound: A Systematic Review
Vitamin C-squalene bioconjugate promotes epidermal thickening and collagen production in human skin
Microneedling by dermapen and glycolic acid peel for the treatment of acne scars: Comparative study
Anti-inflammatory activity of parthenolide-depleted Feverfew (Tanacetum parthenium)
Nanocomplex of quaternized cyclodextrin grafted chitosan and hyaluronic acid for a skin delivery
Behind these ratings
Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
-

Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
-

Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
-

Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
-

Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
-

Medical Board
Cosmetic chemist, SCS, IFSCC member
-

Medical Board, Medical Advisor
Dermatology MD
-

Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
-

Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
How does it fit your skin?
Scan your face, then any product: Lovi shows how well it fits you and what fits even better.










