🇦🇺Australia

First Aid Beauty skincare

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

First Aid Beauty is an American skincare brand founded in 2009 and owned by Procter & Gamble since 2018.

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First Aid Beauty is beloved for its thoughtful range of moisturizers, toners, cleansers, eye products, and more, which thoughtfully incorporate comforting oat, nourishing glycerin, and hydrating hyaluronic acid. Its products suit sensitive skin and dry skin best, providing a reliable sanctuary for delicate complexions. For specific concerns, the Pure Skin Face Cleanser addresses acne-prone skin, the Facial Radiance Pads target skin with dark spots, and the Bounce-Boosting Serum supports mature skin. Within these formulations, oat reduces eczema symptoms and repairs barrier function, glycerin significantly increases skin hydration, and hyaluronic acid lengthens the anti-wrinkle effect.

Dermatologic Therapy, 2022

This page covers some of the most popular First Aid Beauty products; for the whole First Aid Beauty range, with a fit score for every product, use the Lovi app.

Other First Aid Beauty products

People Say

★4.6Overall rating based on 32.0k+ reviews

Reviewers most often praise First Aid Beauty for effective hydration, gentle formulas for sensitive skin, and smoothing and brightening results. The most common complaints are skin irritation or burning sensations and breakouts or dryness.

Highlights

  • Intense moisturizers Mostly Mentioned
    • “Game changer for dry skin — Ultra Repair Cream”
    • “instantly boosts moisture — Hydrating Serum”
    • “skin was plump and hydrated — Bounce-Boosting Serum”
  • Fast-absorbing moisturizers Mostly Mentioned
    • “Whipped texture — Ultra Repair Cream”
    • “absorbs really fast — Bounce-Boosting Serum”
  • Deeply hydrating toners Mostly Mentioned
    • “drink of water for my face — Ultra Repair Wild Oat Hydrating Toner”
    • “skin feels supple and bouncy — Hydrating Toner”
  • Safe for sensitive skin moisturizers Mostly Mentioned
    • “didn't break me out — Hydrating Serum”
    • “Great for my sensitive skin — Bounce-Boosting Serum”
  • Soothing and calming toners Mostly Mentioned
    • “calmed my redness — Ultra Repair Wild Oat Hydrating Toner”
    • “calmed my redness immediately — Hydrating Toner”
  • Gentle ingredient toners Often Mentioned
    • “no stinging or burning — Hydrating Toner”
    • “safe for sensitive skin — Ultra Repair Wild Oat Hydrating Toner”
  • Price and value issues Often Mentioned
    • “Expensive for size — KP Bump Eraser Body Scrub”
    • “too expensive for the amount — Facial Radiance Pads”
    • “bottle is too small — Hydrating Serum”
  • Unpleasant scent Sometimes Noted
    • “smells like plastic — Ultra Repair Wild Oat Hydrating Toner”
    • “Smells medicinal — Ultra Repair Cream”
    • “Smells like feet — KP Bump Eraser Body Scrub”
  • Burning and irritation Sometimes Noted
    • “Stung my face — Ultra Repair Cream”
    • “burns my eyes badly — Pure Skin Face Cleanser”
    • “caused tiny red bumps — Facial Radiance Pads”
  • Poor packaging Sometimes Noted
    • “Hard to squeeze — KP Bump Eraser Body Scrub”
    • “label peels off — Ultra Repair Wild Oat Hydrating Toner”
    • “pump stopped working — Pure Skin Face Cleanser”
  • Caused breakouts Sometimes Noted
    • “Caused cystic acne — Ultra Repair Cream”
    • “gave me tiny bumps — Pure Skin Face Cleanser”
    • “broke me out immediately — Hydrating Serum”

Sources: lovi.care, sephora.com, ulta.com, amazon.com, reddit.com, byrdie.com, and more

Questions and answers

Is First Aid Beauty good for oily skin?

First Aid Beauty is good for oily skin, as Lovi rates the brand's focused routine High for this skin type. The First Aid Beauty products on this page list no fragrance in their ingredients, helping to keep oily and calm skin balanced.

Is First Aid Beauty worth it?

First Aid Beauty may be worth it for shoppers looking for gentle care, as Lovi rates the brand-focused routine Superior for sensitive skin and High for dry skin. Reviewers often mention the intense moisturizers and deeply hydrating toners, though some note price and value issues.

What are First Aid Beauty's best products?

First Aid Beauty's best products are the Pure Skin Face Cleanser and Facial Radiance Pads, which Lovi rates Superior for sensitive skin. The Pure Skin Face Cleanser also earns a Superior fit for dry skin and acne-prone skin, while the Facial Radiance Pads rate Superior for skin with dark spots.

Which First Aid Beauty moisturizer is best for dry skin?

The Hydrating Serum is the best choice among First Aid Beauty moisturizers for dry skin, followed by the Ultra Repair Cream and Bounce-Boosting Serum, which Lovi also rates High for dry skin.

Does First Aid Beauty cause breakouts?

First Aid Beauty is unlikely to cause breakouts, as reviewers occasionally note this issue but the brand's products generally feature gentle formulas. Lovi rates the Ultra Repair Cream, Facial Radiance Pads, and Pure Skin Face Cleanser High or Superior for acne-prone skin.

Is First Aid Beauty fragrance-free?

Yes, every one of the First Aid Beauty products on this page lists no fragrance in its ingredients. The brand is well known for offering options that feel safe for sensitive skin.

What are the key ingredients in First Aid Beauty products?

The key ingredients in First Aid Beauty products include oat, glycerin, and hyaluronic acid. Hyaluronic acid helps improve skin quality and hydration.

Dermatologic Therapy, 2022Journal of Pharmacy & Pharmaceutical Sciences, 2015

How do I build a First Aid Beauty skincare routine?

To build a First Aid Beauty routine for dry skin, start your morning by cleansing with the Pure Skin Face Cleanser, follow with the Ultra Repair Wild Oat Hydrating Toner, and finish with a moisturizer. In the evening, repeat the cleanser and toner steps, and include a serum or treatment such as the KP Bump Eraser Body Scrub.

Where can I buy First Aid Beauty, and how much does it cost?

First Aid Beauty products are sold in Australia, with prices on this page ranging from A$48.00 to A$62.73 and most falling between A$48.92 and A$62.73.

What are good alternatives to First Aid Beauty?

Good alternatives to First Aid Beauty with pages on Lovi include CeraVe, Cetaphil, Paula's Choice, Neutrogena, Kiehl's, and Dermalogica. These similar skincare brands offer alternative options for shoppers seeking products for various skin types.

First Aid Beauty vs CeraVe: which is better?

First Aid Beauty and CeraVe both fit dry, oily, combination, and acne-prone skin at a High level, while Lovi rates First Aid Beauty as Superior for sensitive skin compared to CeraVe's High level. Reviewers often mention First Aid Beauty for intense, fast-absorbing, and safe moisturizers.

Who owns First Aid Beauty, and where is it from?

First Aid Beauty is an American brand founded in 2009, owned by Procter & Gamble since 2018.

pitchbook.comtracxn.comtheindustry.beautyfirstaidbeautysell.com

Is First Aid Beauty cruelty-free?

Yes: PETA lists First Aid Beauty as cruelty-free.

PETA

Is First Aid Beauty good for dry skin?

Yes, First Aid Beauty is good for dry skin because Lovi rates the First Aid Beauty-focused routine High for dry skin. The First Aid Beauty products on this page list no fragrance in their ingredients, helping to keep dry and sensitive skin calm.

Which First Aid Beauty cleanser is best for oily skin?

The best First Aid Beauty cleanser for oily skin is the Pure Skin Face Cleanser, which Lovi rates High for oily skin.

Is First Aid Beauty good for sensitive skin?

First Aid Beauty is good for sensitive skin, as Lovi rates the brand's focused routine Superior for this skin type. The First Aid Beauty products on this page list no fragrance in their ingredients, and reviewers mostly mention that the moisturizers are safe for sensitive skin.

Is First Aid Beauty good for acne-prone skin?

Yes, First Aid Beauty is good for acne-prone skin, and Lovi rates the brand-focused routine High for acne-prone skin. The First Aid Beauty products on this page help calm the skin with key ingredients like oat and glycerin.

Is First Aid Beauty good for mature skin?

First Aid Beauty is good for mature skin, with Facial Radiance Pads rating Superior and several other products rating High. Hyaluronic acid helps improve skin quality and signs of aging.

Dermatologic Therapy, 2022

Research behind First Aid Beauty's key ingredients

Behind these ratings

Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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