First Aid Beauty skincare
First Aid Beauty is an American skincare brand founded in 2009 and owned by Procter & Gamble since 2018.
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First Aid Beauty is adored for its nourishing moisturizers, gentle toners, effective cleansers, and targeted eye products formulated with soothing oat, hydrating glycerin, and plumping hyaluronic acid. Its products suit sensitive skin and skin with dark spots best, owing to ingredients that calm irritation and refine tone. For specific concerns, the brand offers standout solutions such as the Pure Skin Face Cleanser for acne-prone skin, the Facial Radiance Pads for skin with dark spots, and the Bounce-Boosting Serum for mature skin. Through these formulations, oat reduces eczema symptoms and repairs barrier function, glycerin significantly increases skin hydration, and hyaluronic acid lengthens the anti-wrinkle effect.
This page covers some of the most popular First Aid Beauty products; for the whole First Aid Beauty range, with a fit score for every product, use the Lovi app.
People Say
★4.6Overall rating based on 32.0k+ reviewsReviewers most often praise First Aid Beauty for effective hydration, gentle formulas for sensitive skin, and smoothing and brightening results. The most common complaints are skin irritation or burning sensations and breakouts or dryness.
Highlights
Intense moisturizers Mostly Mentioned
- “Game changer for dry skin — Ultra Repair Cream”
- “instantly boosts moisture — Hydrating Serum”
- “skin was plump and hydrated — Bounce-Boosting Serum”
Fast-absorbing moisturizers Mostly Mentioned
- “Whipped texture — Ultra Repair Cream”
- “absorbs really fast — Bounce-Boosting Serum”
Deeply hydrating toners Mostly Mentioned
- “drink of water for my face — Ultra Repair Wild Oat Hydrating Toner”
- “skin feels supple and bouncy — Hydrating Toner”
Safe for sensitive skin moisturizers Mostly Mentioned
- “didn't break me out — Hydrating Serum”
- “Great for my sensitive skin — Bounce-Boosting Serum”
Soothing and calming toners Mostly Mentioned
- “calmed my redness — Ultra Repair Wild Oat Hydrating Toner”
- “calmed my redness immediately — Hydrating Toner”
Gentle ingredient toners Often Mentioned
- “no stinging or burning — Hydrating Toner”
- “safe for sensitive skin — Ultra Repair Wild Oat Hydrating Toner”
Price and value issues Often Mentioned
- “Expensive for size — KP Bump Eraser Body Scrub”
- “too expensive for the amount — Facial Radiance Pads”
- “bottle is too small — Hydrating Serum”
Unpleasant scent Sometimes Noted
- “smells like plastic — Ultra Repair Wild Oat Hydrating Toner”
- “Smells medicinal — Ultra Repair Cream”
- “Smells like feet — KP Bump Eraser Body Scrub”
Burning and irritation Sometimes Noted
- “Stung my face — Ultra Repair Cream”
- “burns my eyes badly — Pure Skin Face Cleanser”
- “caused tiny red bumps — Facial Radiance Pads”
Poor packaging Sometimes Noted
- “Hard to squeeze — KP Bump Eraser Body Scrub”
- “label peels off — Ultra Repair Wild Oat Hydrating Toner”
- “pump stopped working — Pure Skin Face Cleanser”
Caused breakouts Sometimes Noted
- “Caused cystic acne — Ultra Repair Cream”
- “gave me tiny bumps — Pure Skin Face Cleanser”
- “broke me out immediately — Hydrating Serum”
Sources: lovi.care, sephora.com, ulta.com, amazon.com, reddit.com, byrdie.com, and more
Questions and answers
Is First Aid Beauty good for oily skin?
First Aid Beauty is good for oily skin, as Lovi rates the brand-focused routine High for oily skin. The First Aid Beauty products on this page list no fragrance.
Is First Aid Beauty worth it?
First Aid Beauty may be worth it for shoppers looking for fragrance-free options, as the First Aid Beauty products on this page list no fragrance in their ingredients. Lovi rates the First Aid Beauty routines High for dry skin and sensitive skin, though reviewers often mention price and value issues.
What are First Aid Beauty's best products?
First Aid Beauty's best products are the Pure Skin Face Cleanser and Facial Radiance Pads, which Lovi rates Superior for sensitive skin. The brand-focused routines for sensitive skin and skin with dark spots also make these top choices. Additionally, hyaluronic acid helps maintain skin quality as supported by studies.
Which First Aid Beauty moisturizer is best for dry skin?
For dry skin, the Hydrating Serum is the best choice from this page, followed by the Ultra Repair Cream and the Bounce-Boosting Serum. Lovi rates the Hydrating Serum as Superior for dry skin, while the Ultra Repair Cream and the Bounce-Boosting Serum are rated High.
Does First Aid Beauty cause breakouts?
First Aid Beauty is unlikely to cause breakouts, although reviewers have sometimes noted this issue. Lovi rates the Ultra Repair Cream High for acne-prone skin and the Pure Skin Face Cleanser Superior for it.
Is First Aid Beauty fragrance-free?
Yes, every one of the First Aid Beauty products on this page lists no fragrance in its ingredients. Reviewers occasionally note an unpleasant scent, but the brand's formulas are designed to keep things soft and calm for sensitive skin.
What are the key ingredients in First Aid Beauty products?
How do I build a First Aid Beauty skincare routine?
To build a First Aid Beauty routine for dry skin, start your morning by washing with the Pure Skin Face Cleanser, applying a hydrating toner, and following with the Ultra Repair Cream moisturizer and an SPF. In the evening, repeat the cleanser and moisturizer, and optionally add the KP Bump Eraser Body Scrub as a treatment. Lovi rates the First Aid Beauty-focused routine for dry skin as High.
Where can I buy First Aid Beauty, and how much does it cost?
First Aid Beauty products are available at stores in Ireland. Prices on the page range from €24.32 to €47.90, with most items priced between €33.00 and €47.90.
What are good alternatives to First Aid Beauty?
Good alternatives to First Aid Beauty with pages on Lovi include CeraVe, Cetaphil, Paula's Choice, Neutrogena, Kiehl's, and Dermalogica. These brands offer similar options for building effective skincare routines.
First Aid Beauty vs CeraVe: which is better?
First Aid Beauty rates High for dry skin, oily skin, combination skin, and acne-prone skin, and Superior for sensitive skin. CeraVe rates similarly, with High for dry skin and Superior for oily skin, sensitive skin, combination skin, and acne-prone skin. Both brands offer fragrance-free options suitable for reactive skin types.
Who owns First Aid Beauty, and where is it from?
First Aid Beauty is an American brand founded in 2009, owned by Procter & Gamble since 2018.
pitchbook.comtracxn.comtheindustry.beautyfirstaidbeautysell.com
Is First Aid Beauty cruelty-free?
Yes: PETA lists First Aid Beauty as cruelty-free.
Is First Aid Beauty good for dry skin?
Lovi rates First Aid Beauty as High for dry skin. The selection of First Aid Beauty products on this page features intense moisturizers with key ingredients like hyaluronic acid, which helps keep the skin soft and smooth.
Which First Aid Beauty cleanser is best for oily skin?
Lovi rates Pure Skin Face Cleanser High for oily skin, making it the best option among the cleansers on this page for oily skin.
Is First Aid Beauty good for sensitive skin?
Yes, First Aid Beauty is good for sensitive skin because the brand-focused routine for sensitive skin rates Superior on Lovi. The First Aid Beauty products on this page list no fragrance in their ingredients.
Is First Aid Beauty good for acne-prone skin?
Yes, First Aid Beauty is good for acne-prone skin, as Lovi rates the brand-focused routine High for this skin type. The First Aid Beauty products on this page list no fragrance, and the brand's cleansers and toners help keep skin calm and clear.
Is First Aid Beauty good for skin with dark spots?
Yes, First Aid Beauty is well suited for skin with dark spots. Lovi rates the Facial Radiance Pads as Superior for skin with dark spots, and the brand's targeted routine focuses heavily on this skin concern. Topical treatments featuring ingredients like vitamin C may help brighten the skin and improve tone.
Is First Aid Beauty good for mature skin?
Lovi rates First Aid Beauty High for mature skin. Facial Radiance Pads and Bounce-Boosting Serum are among the products on the page that offer Superior fit for this skin type, helping to smooth and firm the face.
Research behind First Aid Beauty's key ingredients
The Effect of Aloe Vera Clinical Trials on Prevention and Healing of Skin Wound: A Systematic Review
Vitamin C-squalene bioconjugate promotes epidermal thickening and collagen production in human skin
Microneedling by dermapen and glycolic acid peel for the treatment of acne scars: Comparative study
Anti-inflammatory activity of parthenolide-depleted Feverfew (Tanacetum parthenium)
Nanocomplex of quaternized cyclodextrin grafted chitosan and hyaluronic acid for a skin delivery
Behind these ratings
Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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