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First Aid Beauty skincare

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

First Aid Beauty is an American skincare brand founded in 2009 and owned by Procter & Gamble since 2018.

pitchbook.comtracxn.comtheindustry.beautyfirstaidbeautysell.com

First Aid Beauty is cherished for its gentle moisturizers, toners, cleansers, eye products, and more, which are thoughtfully formulated with oat, glycerin, and hyaluronic acid. Its products suit dry skin and dry sensitive skin best, owing to their soothing and moisture-binding ingredients. For targeted concerns, the standout products include the Pure Skin Face Cleanser for acne-prone skin, the Facial Radiance Pads for skin with dark spots, and the Bounce-Boosting Serum for mature skin. Together, these carefully chosen elements work harmoniously, as oat reduces eczema symptoms and repairs barrier function, glycerin significantly increases skin hydration, and hyaluronic acid lengthens the anti-wrinkle effect.

Dermatologic Therapy, 2022

This page covers some of the most popular First Aid Beauty products; for the whole First Aid Beauty range, with a fit score for every product, use the Lovi app.

Other First Aid Beauty products

People Say

★4.6Overall rating based on 32.0k+ reviews

Reviewers most often praise First Aid Beauty for effective hydration, gentle formulas for sensitive skin, and smoothing and brightening results. The most common complaints are skin irritation or burning sensations and breakouts or dryness.

Highlights

  • Intense moisturizers Mostly Mentioned
    • “Game changer for dry skin — Ultra Repair Cream”
    • “instantly boosts moisture — Hydrating Serum”
    • “skin was plump and hydrated — Bounce-Boosting Serum”
  • Fast-absorbing moisturizers Mostly Mentioned
    • “Whipped texture — Ultra Repair Cream”
    • “absorbs really fast — Bounce-Boosting Serum”
  • Deeply hydrating toners Mostly Mentioned
    • “drink of water for my face — Ultra Repair Wild Oat Hydrating Toner”
    • “skin feels supple and bouncy — Hydrating Toner”
  • Safe for sensitive skin moisturizers Mostly Mentioned
    • “didn't break me out — Hydrating Serum”
    • “Great for my sensitive skin — Bounce-Boosting Serum”
  • Soothing and calming toners Mostly Mentioned
    • “calmed my redness — Ultra Repair Wild Oat Hydrating Toner”
    • “calmed my redness immediately — Hydrating Toner”
  • Gentle ingredient toners Often Mentioned
    • “no stinging or burning — Hydrating Toner”
    • “safe for sensitive skin — Ultra Repair Wild Oat Hydrating Toner”
  • Price and value issues Often Mentioned
    • “Expensive for size — KP Bump Eraser Body Scrub”
    • “too expensive for the amount — Facial Radiance Pads”
    • “bottle is too small — Hydrating Serum”
  • Unpleasant scent Sometimes Noted
    • “smells like plastic — Ultra Repair Wild Oat Hydrating Toner”
    • “Smells medicinal — Ultra Repair Cream”
    • “Smells like feet — KP Bump Eraser Body Scrub”
  • Burning and irritation Sometimes Noted
    • “Stung my face — Ultra Repair Cream”
    • “burns my eyes badly — Pure Skin Face Cleanser”
    • “caused tiny red bumps — Facial Radiance Pads”
  • Poor packaging Sometimes Noted
    • “Hard to squeeze — KP Bump Eraser Body Scrub”
    • “label peels off — Ultra Repair Wild Oat Hydrating Toner”
    • “pump stopped working — Pure Skin Face Cleanser”
  • Caused breakouts Sometimes Noted
    • “Caused cystic acne — Ultra Repair Cream”
    • “gave me tiny bumps — Pure Skin Face Cleanser”
    • “broke me out immediately — Hydrating Serum”

Sources: lovi.care, sephora.com, ulta.com, amazon.com, reddit.com, byrdie.com, and more

Questions and answers

Is First Aid Beauty good for oily skin?

First Aid Beauty rates High for oily skin, making it a good option for managing shine while keeping skin balanced. Reviewers often mention that its intense moisturizers absorb quickly, and the First Aid Beauty products on this page list no fragrance in their ingredients.

Is First Aid Beauty worth it?

First Aid Beauty is often worth it for shoppers seeking gentle skincare, as Lovi rates the brand's routines Superior for dry and sensitive skin. Reviewers frequently mention intense, fast-absorbing moisturizers and deeply hydrating, soothing toners, though some note price and value issues.

What are First Aid Beauty's best products?

First Aid Beauty's best products are the Pure Skin Face Cleanser and the Facial Radiance Pads, which Lovi rates Superior for sensitive skin and skin with dark spots. Reviewers mention that the brand provides intense, fast-absorbing moisturizers and deeply hydrating toners.

Which First Aid Beauty moisturizer is best for dry skin?

The best moisturizer for dry skin is the Hydrating Serum, with the Ultra Repair Cream and Bounce-Boosting Serum also available.

Does First Aid Beauty cause breakouts?

First Aid Beauty is unlikely to cause breakouts for most people, as the brand features gentle ingredients and reviewers rarely note this issue. Lovi rates the acne-prone skin fit High for most of the brand's moisturisers and cleansers on this page.

Is First Aid Beauty fragrance-free?

Yes, every product from the First Aid Beauty products on this page lists no fragrance in its ingredients.

What are the key ingredients in First Aid Beauty products?

The key ingredients found across the First Aid Beauty products on this page are oat, glycerin, and hyaluronic acid. Hyaluronic acid helps improve skin quality and signs of skin aging.

Dermatologic Therapy, 2022

Where can I buy First Aid Beauty, and how much does it cost?

First Aid Beauty products on this page are sold in stores in Canada. Prices generally range from CA$33.00 to CA$65.00, with most items falling between CA$37.00 and CA$58.00.

What are good alternatives to First Aid Beauty?

Good alternatives to First Aid Beauty include CeraVe, Cetaphil, Paula's Choice, Neutrogena, Kiehl's, and Dermalogica. These similar skincare brands also offer options for various skin needs.

First Aid Beauty vs CeraVe: which is better?

First Aid Beauty and CeraVe both rate Superior for dry and sensitive skin, while CeraVe rates better for oily and combination skin. Lovi rates First Aid Beauty-focused routines Superior for dry and sensitive skin.

Who owns First Aid Beauty, and where is it from?

First Aid Beauty is an American brand founded in 2009, owned by Procter & Gamble since 2018.

pitchbook.comtracxn.comtheindustry.beautyfirstaidbeautysell.com

Is First Aid Beauty cruelty-free?

Yes: PETA lists First Aid Beauty as cruelty-free.

PETA

Is First Aid Beauty good for dry skin?

Yes, First Aid Beauty is good for dry skin because Lovi rates the brand-focused routine Superior for dry skin. Reviewers also frequently mention intense moisturizers and deeply hydrating toners in the line. Furthermore, topical hyaluronic acid helps improve skin quality.

Dermatologic Therapy, 2022

Which First Aid Beauty cleanser is best for oily skin?

Pure Skin Face Cleanser is the best First Aid Beauty cleanser for oily skin, where Lovi rates it High.

Is First Aid Beauty good for sensitive skin?

Yes, First Aid Beauty is good for sensitive skin because Lovi rates the brand's routines Superior for this skin type. Reviewers often mention that the moisturizers are safe for sensitive skin, and the First Aid Beauty products on this page list no fragrance.

Is First Aid Beauty good for acne-prone skin?

First Aid Beauty is good for acne-prone skin, as Lovi rates the brand's routine High for this skin type. Reviewers often mention the products help calm the skin, while key ingredients like hyaluronic acid help support skin healing.

Journal of Pharmacy & Pharmaceutical Sciences, 2015Dermatologic Therapy, 2022

Is First Aid Beauty good for mature skin?

Yes, First Aid Beauty is good for mature skin, with Lovi rating the brand-focused routine Superior for this skin type. Reviewers often mention its intense moisturizers, and key ingredients like hyaluronic acid help improve skin quality and signs of aging.

Dermatologic Therapy, 2022

Research behind First Aid Beauty's key ingredients

Behind these ratings

Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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