The Ordinary vs ISDIN
The Ordinary and ISDIN are distinct skincare brands founded in 2016 and 1975, respectively, that offer thoughtfully formulated remedies for various complexions. The Canadian line features serums, moisturizers, cleansers, toners, and more, built around hyaluronic acid, glycerin, and squalane, while the Spanish brand is known for elegant moisturizers, advanced sunscreens, restorative serums, and targeted eye products. Both brands suit dry skin and dry sensitive skin best, providing gentle daily comfort and dependable protection. While the former focuses on targeted active ingredients like niacinamide and mandelic acid for specific concerns, the latter delivers reliable daily support that maintains a healthy and balanced complexion through refined textures.
The Ordinary is a Canadian skincare brand founded in 2016 and owned by The Estée Lauder Companies Inc. since 2021.
ISDIN is a Spanish skincare brand founded in 1975 and owned by Puig.
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This page compares some of the most popular The Ordinary and ISDIN products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Popular The Ordinary vs ISDIN products
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Azelaic Acid Suspension 10%
CA$15.80
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Hyaluronic Acid 2% + B5
CA$12.00
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Glycolic Acid 7% Toning Solution
CA$15.80
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Salicylic Acid 2% Solution
CA$8.69
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Multi-Peptide + Copper Peptides 1% Serum
CA$39.50
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Niacinamide 10% + Zinc 1%
CA$6.60
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Mandelic Acid 10% + HA
CA$10.30
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AHA 30% + BHA 2% Peeling Solution
CA$13.00
People Say
Lightweight Texture and Absorption Sometimes NotedMostly Mentioned
- “absorbs instantly — ISDIN Eryfotona Actinica”
- “ultra-light fluid product, which makes it super easy to apply — ISDIN Fusion Water”
- “Lightweight formula absorbs fast — ISDIN Hyaluronic Concentrate”
- “Sinks in immediately — The Ordinary Multi-Peptide + Copper Peptides 1% Serum”
Skin Texture and Smoothing Often MentionedOften Mentioned
- “glass skin effect — The Ordinary Glycolic Acid 7% Toning Solution”
- “skin feels baby butt smooth — The Ordinary AHA 30% + BHA 2% Peeling Solution”
- “skin looks smooth and healthy — ISDIN K-Ox Eyes”
- “I am more on a dehydrated side and this helps me look hydrated and smooth. — ISDIN Flavo-C Serum”
Affordability and Value Mostly MentionedNot noted
- “lasts forever — The Ordinary Glycolic Acid 7% Toning Solution”
- “can't beat the price — The Ordinary Salicylic Acid 2% Solution”
- “extremely affordable — The Ordinary Niacinamide 10% + Zinc 1%”
Hydration and Plumping Sometimes NotedOften Mentioned
- “Improved moisture and texture — ISDIN Hyaluronic Moisture”
- “My skin felt sooo hydrated and looks so plump and dewey. — ISDIN Fusion Water”
- “Skin feels intensely hydrated — ISDIN Hyaluronic Concentrate”
- “skin feels immediately hydrated — The Ordinary Hyaluronic Acid 2% + B5”
Acne and Blemish Control Often MentionedNot noted
- “pimples disappear within a day — The Ordinary Salicylic Acid 2% Solution”
- “scars and hormonal acne faded — The Ordinary Azelaic Acid Suspension 10%”
- “faded dark spots — The Ordinary Glycolic Acid 7% Toning Solution”
Texture Issues and Pilling Mostly MentionedRarely Noted
- “Pilled up on my skin — ISDIN Hyaluronic Moisture”
- “crumbles and piles under moisturizer — The Ordinary Azelaic Acid Suspension 10%”
High Price Point Rarely NotedOften Mentioned
- “Expensive for Ordinary — The Ordinary Multi-Peptide + Copper Peptides 1% Serum”
- “very expensive — ISDIN Eryfotona Actinica”
Fragrance and Scent Concerns Rarely NotedOften Mentioned
- “Smells like vinegar — The Ordinary Multi-Peptide + Copper Peptides 1% Serum”
- “smell is unbearable — The Ordinary Azelaic Acid Suspension 10%”
- “has a slight chemical smell — The Ordinary Mandelic Acid 10% + HA”
- “smell is overpowering — ISDIN Eryfotona Actinica”
Skin Irritation and Sensitivity Often MentionedRarely Noted
- “I think the serum is too strong for my face as it has burned and left very rough and a peeling face. — ISDIN Flavo-C Serum”
- “slight peeling — ISDIN Retinal Intense Serum”
- “irritated AF the next day — The Ordinary AHA 30% + BHA 2% Peeling Solution”
The Ordinary vs ISDIN routines for dry skin
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Cleanser
Glycolipid Cream Cleanser
Morning · Evening · Once a week
CA$14.80
-
Hydrating Toner
Dear, Klairs Supple Preparation Unscented Toner
Morning
CA$27.99
-
Moisturizer
Natural Moisturizing Factors + HA
Morning · Evening · Once a week
CA$16.20
-
SPF
d'Alba Piedmont Waterfull Mild Sunscreen
Morning
CA$38.00
-
Pre-Cleanser
MISSHA Ultra Hyalon Cleansing Cream
Evening · Once a week
CA$17.99
-
Serum or Treatment
Lactic Acid 5% + HA
Evening · Once a week
CA$10.70
-
Nourishing Mask
MEDIHEAL Vita Essential Mask
Once a week
CA$29.99
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Cleanser
CeraVe Hydrating Facial Cleanser
Morning · Evening · Once a week
CA$20.19
-
Hydrating Toner
Dear, Klairs Supple Preparation Unscented Toner
Morning
CA$27.99
-
Moisturizer
Tata Harper Repairative Moisturizer
Morning · Evening · Once a week
CA$162.00
-
SPF
Fusion Water
Morning
CA$69.99
-
Pre-Cleanser
MISSHA Ultra Hyalon Cleansing Cream
Evening · Once a week
CA$17.99
-
Serum or Treatment
Flavo-C Serum
Evening · Once a week
CA$65.00
-
Nourishing Mask
MEDIHEAL Vita Essential Mask
Once a week
CA$29.99
Buy The Ordinary routine · CA$155.67 · 97% fit
Buy ISDIN routine · CA$393.15 · 94% fitSee multi-brand routine · 99% fit
The Ordinary vs ISDIN routines for oily skin
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Cleanser
Glucoside Foaming Cleanser
Morning · Evening · Once a week
CA$14.80
-
Hydrating Toner
Paula's Choice Skin Balancing Pore-Reducing Toner
Morning · Once a week
CA$37.60
-
Moisturizer
Natural Moisturizing Factors + HA
Morning · Evening · Once a week
CA$16.20
-
SPF
La Roche-Posay Anthelios Clear Skin Dry Touch Sunscreen SPF 60
Morning
CA$35.95
-
Pre-Cleanser
Pyunkang Yul Deep Cleansing Oil
Evening · Once a week
CA$23.99
-
Cleansing Toner
Glycolic Acid 7% Toning Solution
Evening
CA$15.80
-
Serum or Treatment
Niacinamide 10% + Zinc 1%
Evening · Once a week
CA$6.60
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
CA$29.50
-
Cleansing Mask
Salicylic Acid 2% Masque
Once a week
CA$17.89
-
Cleanser
CeraVe Foaming Facial Cleanser
Morning · Evening · Once a week
CA$20.96
-
Hydrating Toner
Paula's Choice Skin Balancing Pore-Reducing Toner
Morning · Once a week
CA$37.60
-
Moisturizer
COSRX Oil-Free Ultra-Moisturizing Lotion (with Birch Sap)
Morning · Evening · Once a week
CA$29.98
-
SPF
Fusion Water
Morning
CA$69.99
-
Pre-Cleanser
Pyunkang Yul Deep Cleansing Oil
Evening · Once a week
CA$23.99
-
Cleansing Toner
Pixi Glow Tonic
Evening
CA$28.90
-
Serum or Treatment
Flavo-C Serum
Evening · Once a week
CA$65.00
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
CA$29.50
-
Cleansing Mask
Tatcha The Clarifying Clay Mask
Once a week
CA$95.00
Buy The Ordinary routine · CA$198.33 · 92% fit
Buy ISDIN routine · CA$400.92 · 91% fitSee multi-brand routine · 96% fit
The Ordinary vs ISDIN routines for combination skin
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Cleanser
Glucoside Foaming Cleanser
Morning · Evening · Once a week
CA$14.80
-
Hydrating Toner
Paula's Choice Skin Balancing Pore-Reducing Toner
Morning · Once a week
CA$37.60
-
Moisturizer
Natural Moisturizing Factors + HA
Morning · Evening · Once a week
CA$16.20
-
SPF
CeraVe AM Facial Moisturizing Lotion SPF 30
Morning
CA$20.96
-
Pre-Cleanser
Pyunkang Yul Deep Cleansing Oil
Evening · Once a week
CA$23.99
-
Cleansing Toner
Glycolic Acid 7% Toning Solution
Evening
CA$15.80
-
Serum or Treatment
Lactic Acid 5% + HA
Evening · Once a week
CA$10.70
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
CA$29.50
-
Cleansing Mask
Salicylic Acid 2% Masque
Once a week
CA$17.89
-
Cleanser
Fresh Soy Face Cleanser
Morning · Evening · Once a week
CA$44.95
-
Hydrating Toner
Paula's Choice Skin Balancing Pore-Reducing Toner
Morning · Once a week
CA$37.60
-
Moisturizer
COSRX Oil-Free Ultra-Moisturizing Lotion (with Birch Sap)
Morning · Evening · Once a week
CA$29.98
-
SPF
Fusion Water
Morning
CA$69.99
-
Pre-Cleanser
Pyunkang Yul Deep Cleansing Oil
Evening · Once a week
CA$23.99
-
Cleansing Toner
Medicube Zero Pore Pad 2.0
Evening
CA$31.99
-
Serum or Treatment
Flavo-C Serum
Evening · Once a week
CA$65.00
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
CA$29.50
-
Cleansing Mask
Origins Original Skin Retexturizing Mask with Rose Clay
Once a week
CA$50.00
Buy The Ordinary routine · CA$187.44 · 93% fit
Buy ISDIN routine · CA$383.00 · 92% fitSee multi-brand routine · 96% fit
Questions and answers
The Ordinary or ISDIN: which is better?
Both The Ordinary and ISDIN provide great results, with Lovi finding them to have an equal routine fit for dry, oily, combination, sensitive, mature, dark spot, and dry sensitive skin. The Ordinary offers better affordability and acne control, while ISDIN is noted for its ultralight sunscreens and hydration benefits.
What is the difference between The Ordinary and ISDIN?
The Ordinary provides more affordable and budget-friendly options, while ISDIN offers lighter textures and superior hydration. For acne-prone skin, Lovi rates ISDIN as Superior and The Ordinary as High.
The Ordinary or ISDIN for dry skin?
Both brands are a Superior fit for dry skin on Lovi. The products on this page help deliver strong hydration and moisture to dry skin.
The Ordinary or ISDIN: which moisturizer is better?
When it comes to moisturizers, ISDIN helps provide lightweight texture and hydration, while The Ordinary offers affordable value across the products on this page. Lovi rates the routine fit for dry skin as Superior for both brands.
Which is more affordable, The Ordinary or ISDIN?
The Ordinary is more affordable, as the products on this page are frequently noted by reviewers for their affordability and great value.
How do The Ordinary and ISDIN compare for routine fit on acne-prone skin?
For routine fit on acne-prone skin, Lovi rates The Ordinary as High and ISDIN as Superior. The products on this page from The Ordinary help with acne-clearing serums.
Which brand has fragrance-free products, The Ordinary or ISDIN?
The products on this page from The Ordinary list no fragrance, whereas 5 of the 8 ISDIN products on this page list fragrance.
What are the main complaints reviewers have about The Ordinary compared to ISDIN?
Reviewers frequently complain about high prices when buying ISDIN, whereas reviewers more often mention sticky finishes, pilling issues, and fragrance concerns with The Ordinary.
The Ordinary or ISDIN for oily skin?
Both The Ordinary and ISDIN provide a Superior routine fit for oily skin. The Ordinary features fragrance-free products on the products on this page, while some ISDIN items may contain fragrance.
The Ordinary or ISDIN for sensitive skin?
Both brands are a Superior match for sensitive skin. The Ordinary offers fragrance-free formulas, while ISDIN features lightweight sunscreens and moisturizers that may help with hydration.
The Ordinary or ISDIN for acne-prone skin?
For acne-prone skin, Lovi finds that ISDIN has a Superior fit level and The Ordinary has a High fit level.
Research behind their key ingredients
The Effect of Aloe Vera Clinical Trials on Prevention and Healing of Skin Wound: A Systematic Review
Molecular basis of retinol anti-ageing properties in naturally aged human skin in vivo
Topical palmitoyl pentapeptide provides improvement in photoaged human facial skin
Effects of ascorbic acid on gingival melanin pigmentation in vitro and in vivo
Panax ginseng induces human Type I collagen synthesis through activation of Smad signaling
Vitamin C-squalene bioconjugate promotes epidermal thickening and collagen production in human skin
The moisturizing effects of glycolipid biosurfactants, mannosylerythritol lipids, on human skin
Reduction in the appearance of facial hyperpigmentation by topical N-acetyl glucosamine
Microneedling by dermapen and glycolic acid peel for the treatment of acne scars: Comparative study
Lycopene and Melatonin: Antioxidant Compounds in Cosmetic Formulations
The synergistic effect of retinyl propionate and hydroxypinacolone retinoate on skin aging
Nanostructured Lipid Carrier for Topical Application of N-Acetyl Glucosamine
Comparison of methods for assessing photoprotection against ultraviolet A in vivo
Topical lycopene emulgel significantly improves biophysical parameters of human skin
The anti wrinkle efficacy of synthetic hexapeptide (Argireline) in Chinese Subjects
Safety of a preservative system containing 1,2-hexanediol and caprylyl glycol
Nanocomplex of quaternized cyclodextrin grafted chitosan and hyaluronic acid for a skin delivery
A bioactive complex to protect proteins from UV-induced oxidation in human epidermis
Treatment with Ascorbyl Glucoside-Arginine Complex Ameliorates Solar Lentigos
The clinical efficacy of a new emulsion for acne and conspicuous facial pore amelioration
Natural Moisturizing Factor-Enriched Formulations Compared to a Ceramide-Based Cream
Targeting Circadian Rhythm for the Regulation of Skin Collagen Metabolism
Retrospective Review of Dermal Safety Studies of Organic Sunscreens
Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
-

Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
-

Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
-

Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
-

Medical Board
Cosmetic chemist, SCS, IFSCC member
-

Medical Board, Medical Advisor
Dermatology MD
-

Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
How does it fit your skin?
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