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The Ordinary vs HUDA BEAUTY

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The Ordinary and HUDA BEAUTY are distinct beauty lines offering targeted formulas for daily routines. The Canadian skincare brand, founded in 2016 and owned by The Estée Lauder Companies Inc. since 2021, centers on serums, moisturizers, cleansers, toners, and more, built around hyaluronic acid, glycerin, and squalane to suit sensitive skin and dry sensitive skin best. Meanwhile, the second line is widely beloved for its high-performance primers, color corrector, and baking powder, as well as its modern, skin-smoothing formulas that suit normal, combination, and oily skin best because weightless textures balance shine while extending makeup wear. They differ fundamentally in their core offerings, as the former focuses on restorative ingredient treatments for targeted concerns like acne, dark spots, and aging, whereas the latter delivers purposeful formulations that refine the complexion while delivering a seamless, touchable finish.

The Ordinary is a Canadian skincare brand founded in 2016 and owned by The Estée Lauder Companies Inc. since 2021.

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This page compares some of the most popular The Ordinary and HUDA BEAUTY products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The Ordinary vs HUDA BEAUTY products

Questions and answers

The Ordinary or HUDA BEAUTY: which is better?

The products on this page show that The Ordinary generally fits sensitive skin, dry sensitive skin, and oily skin at High or Superior levels, while HUDA BEAUTY features only one product with mostly Average to Caution ratings.

What is the difference between The Ordinary and HUDA BEAUTY?

The Ordinary provides a wide range of skincare products that Lovi finds to have a High to Superior fit for sensitive skin, dry sensitive skin, and oily skin, whereas HUDA BEAUTY features only a primer on this page with lower fit levels. Reviewers often praise The Ordinary for offering affordable and great value serums that help smooth texture and clear acne.

Which is more affordable, The Ordinary or HUDA BEAUTY?

The products on this page for The Ordinary are noted for being affordable and offering great value serums, while HUDA BEAUTY is represented by a single product without similar affordability highlights on this page.

Which causes fewer breakouts, The Ordinary or HUDA BEAUTY?

The products on this page from The Ordinary help with acne-clearing serums and fit acne-prone skin with High or Superior levels, while HUDA BEAUTY features a primer that is rated as Caution for acne-prone skin.

When was The Ordinary founded and who owns it compared to HUDA BEAUTY?

The Ordinary was founded in 2016 in Canada and has been owned by The Estée Lauder Companies Inc. since 2021, whereas HUDA BEAUTY was founded in 2013 and is independently owned.

Do any products from The Ordinary or HUDA BEAUTY contain fragrance?

Every product on this page from The Ordinary and HUDA BEAUTY lists no fragrance in its ingredients.

Which brand offers a cleanser that is well-suited for dry skin?

The Ordinary offers multiple cleansers, such as the Glycolipid Cream Cleanser, that feature a High or Superior Lovi fit level for dry skin.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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