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The Ordinary vs HUDA BEAUTY

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The Ordinary and HUDA BEAUTY are distinct beauty lines offering targeted formulas for diverse complexions. The Ordinary offers serums, moisturizers, cleansers, toners, and more, built around hyaluronic acid, glycerin, and squalane, which best suit dry sensitive skin and dry skin. Conversely, HUDA BEAUTY is widely beloved for its high-performance primers, color corrector, and baking powder, as well as its modern, skin-smoothing formulas that best suit normal, combination, and oily skin. While the Canadian skincare brand focuses on ingredient-driven hydration and barrier support, the latter brand refines texture and extends makeup wear with weightless textures.

The Ordinary is a Canadian skincare brand founded in 2016 and owned by The Estée Lauder Companies Inc. since 2021.

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This page compares some of the most popular The Ordinary and HUDA BEAUTY products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The Ordinary vs HUDA BEAUTY products

Questions and answers

The Ordinary or HUDA BEAUTY: which is better?

The Ordinary offers a much wider range of products on this page that fit skin types at a Superior or High level, whereas HUDA BEAUTY features only one product which generally has lower fit ratings. Reviewers frequently note that The Ordinary provides affordable and great value serums.

What is the difference between The Ordinary and HUDA BEAUTY?

The Ordinary offers a large range of affordable skincare products with High to Superior Lovi fits for dry, oily, and dry sensitive skin, whereas HUDA BEAUTY features just a single primer product on this page that generally shows Average to Cautionary fit levels.

Which is more affordable, The Ordinary or HUDA BEAUTY?

The Ordinary offers affordable and great value serums on the products on this page, whereas HUDA BEAUTY features just one product.

Which causes fewer breakouts, The Ordinary or HUDA BEAUTY?

The products on this page by The Ordinary feature acne-clearing serums and fit acne-prone skin with High or Superior levels, while HUDA BEAUTY offers only one primer that rates as caution for acne-prone skin. Therefore, The Ordinary is much more likely to cause fewer breakouts.

Which of the two brands was founded earlier and in what year?

HUDA BEAUTY was founded earlier, in 2013, while The Ordinary was founded in 2016.

How do the skin types that The Ordinary fits best compare to those of HUDA BEAUTY based on the provided routines?

The Ordinary fits dry sensitive skin, dry skin, and oily skin best, while HUDA BEAUTY has no listed skin types that it fits best based on its brand-focused routines.

Which brand offers a cleanser rated as having a Superior fit for dry skin?

The Ordinary offers a cleanser rated as having a Superior fit for dry skin, which is the Glycolipid Cream Cleanser.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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