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The Ordinary vs HUDA BEAUTY

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The Ordinary and HUDA BEAUTY are distinct skincare lines addressing diverse complexion needs through specialized ingredients and formulations. The Canadian brand offers serums, moisturizers, cleansers, and toners built around hyaluronic acid, glycerin, and squalane, suiting sensitive and combination skin best. Conversely, HUDA BEAUTY is widely beloved for its high-performance primers, color corrector, and baking powder, with weightless textures that suit normal, combination, and oily skin best. While both cater to combination skin, the former focuses on targeted treatments for acne-prone, dark spot, and mature concerns, whereas the latter delivers modern, skin-smoothing formulas and a seamless finish.

The Ordinary is a Canadian skincare brand founded in 2016 and owned by The Estée Lauder Companies Inc. since 2021.

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This page compares some of the most popular The Ordinary and HUDA BEAUTY products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The Ordinary vs HUDA BEAUTY products

Questions and answers

The Ordinary or HUDA BEAUTY: which is better?

The Ordinary is much better for overall skincare because the products on this page offer extensive options for sensitive skin, combination skin, and skin with dark spots, whereas HUDA BEAUTY features only a single primer with lower fit levels.

What is the difference between The Ordinary and HUDA BEAUTY?

The products on this page by The Ordinary offer extensive skincare solutions that fit best for sensitive skin, combination skin, and skin with dark spots, whereas HUDA BEAUTY features only a single primer with lower or cautious fit levels across most skin types.

Which is more affordable, The Ordinary or HUDA BEAUTY?

The Ordinary offers affordable and great value serums on the products on this page, whereas HUDA BEAUTY features just a single primer.

When was The Ordinary founded compared to HUDA BEAUTY?

The Ordinary was founded in 2016 in Canada, whereas HUDA BEAUTY was founded earlier in 2013.

Which brand offers more products for dry skin on this page, The Ordinary or HUDA BEAUTY?

The Ordinary offers significantly more products for dry skin on this page, whereas HUDA BEAUTY lists only one product with an average fit level for dry skin. Lovi rates multiple items from The Ordinary as Superior or High for dry skin.

Do either The Ordinary or HUDA BEAUTY products contain fragrance?

Every product on this page for both The Ordinary and HUDA BEAUTY lists no fragrance in its ingredients.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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