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The Ordinary vs HUDA BEAUTY

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The Ordinary and HUDA BEAUTY are distinct beauty lines catering to differing complexions through targeted ingredients and purposeful formulations. The Canadian skincare brand offers serums, moisturizers, cleansers, and toners built around hyaluronic acid, glycerin, and squalane, making its products best suited for dry and dry sensitive skin. Meanwhile, the beloved cosmetic line provides high-performance primers, color corrector, and baking powder with weightless textures that balance shine for normal, combination, and oily skin types. While both refine the complexion with skin-smoothing formulas, they differ fundamentally as the former focuses on restorative hydration and barrier function, and the latter emphasizes extended makeup wear and visual texture refinement.

The Ordinary is a Canadian skincare brand founded in 2016 and owned by The Estée Lauder Companies Inc. since 2021.

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This page compares some of the most popular The Ordinary and HUDA BEAUTY products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The Ordinary vs HUDA BEAUTY products

Questions and answers

The Ordinary or HUDA BEAUTY: which is better?

The Ordinary offers a much wider range of products on this page that fit skin types like dry skin, dry sensitive skin, and skin with dark spots well, whereas HUDA BEAUTY features only a primer that generally shows lower or average fit levels. Reviewers frequently mention The Ordinary for offering affordable and great value serums that help smooth texture and clear acne.

What is the difference between The Ordinary and HUDA BEAUTY?

The products on this page for The Ordinary offer a wide variety of skincare options tailored to many skin types, whereas HUDA BEAUTY includes only a single primer product on this page with lower fit levels across most skin types.

Which is more affordable, The Ordinary or HUDA BEAUTY?

The products on this page for The Ordinary are frequently noted by reviewers as affordable and offering great value serums, whereas HUDA BEAUTY has no such feedback listed.

Which causes fewer breakouts, The Ordinary or HUDA BEAUTY?

The products on this page by The Ordinary help with acne-clearing serums, while HUDA BEAUTY is not reported to offer acne-clearing benefits. Lovi rates The Ordinary with High or Superior fit levels for acne-prone skin on multiple products.

Which of the two brands was founded earlier and in what year?

HUDA BEAUTY was founded in 2013, while The Ordinary was founded later in 2016.

Do products from The Ordinary and HUDA BEAUTY contain fragrance in their ingredients?

Every product from The Ordinary and HUDA BEAUTY on this page lists no fragrance in its ingredients.

How does the product selection and skin type coverage differ between The Ordinary and HUDA BEAUTY on this page?

The Ordinary offers a vast range of products across serums, moisturizers, and cleansers that achieve High or Superior Lovi fit levels for dry and sensitive skin types. In contrast, HUDA BEAUTY features only a single primer product on this page, which generally shows Average to Caution Lovi fit levels across skin types.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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