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The Ordinary vs HUDA BEAUTY

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The Ordinary and HUDA BEAUTY are distinct beauty lines catering to differing complexions through targeted ingredients and purposeful formulations. The Canadian skincare brand offers serums, moisturizers, cleansers, and toners built around hyaluronic acid, glycerin, and squalane, making its products best suited for dry and dry sensitive skin. Meanwhile, the beloved cosmetic line provides high-performance primers, color corrector, and baking powder with weightless textures that balance shine for normal, combination, and oily skin types. While both refine the complexion with skin-smoothing formulas, they differ fundamentally as the former focuses on restorative hydration and barrier function, and the latter emphasizes extended makeup wear and visual texture refinement.

The Ordinary is a Canadian skincare brand founded in 2016 and owned by The Estée Lauder Companies Inc. since 2021.

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This page compares some of the most popular The Ordinary and HUDA BEAUTY products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The Ordinary vs HUDA BEAUTY products

Questions and answers

The Ordinary or HUDA BEAUTY: which is better?

The products on this page show that The Ordinary generally offers a much wider selection with strong fit levels for dry, sensitive, and oily skin, whereas HUDA BEAUTY only features a single primer with lower or average fits.

What is the difference between The Ordinary and HUDA BEAUTY?

The Ordinary offers a large selection of skincare products on this page that Lovi rates best for dry, dry sensitive, and sensitive skin, while HUDA BEAUTY features only a primer product.

Which is more affordable, The Ordinary or HUDA BEAUTY?

The products on this page for The Ordinary are frequently noted by reviewers as affordable and offering great value, whereas HUDA BEAUTY features only a single product on this page with no specific affordability highlights.

Which causes fewer breakouts, The Ordinary or HUDA BEAUTY?

The products on this page by The Ordinary help manage breakouts, with acne-clearing serums often mentioned by reviewers, whereas HUDA BEAUTY lists only a primer with lower fit levels for acne-prone skin.

Between The Ordinary and HUDA BEAUTY, which brand offers a wider range of products for dry skin?

The Ordinary offers a much wider range of products for dry skin, as the products on this page include multiple cleansers, moisturizers, and serums with a Superior or High fit for dry skin. In contrast, HUDA BEAUTY features only one product on this page, which has an Average fit for dry skin.

How do the founding years and corporate ownership of The Ordinary and HUDA BEAUTY compare?

The Ordinary was founded in Canada in 2016 and is owned by The Estée Lauder Companies Inc., whereas HUDA BEAUTY was founded earlier in 2013 and is independently owned.

Do any products from The Ordinary or HUDA BEAUTY contain added fragrance?

Every product on this page from The Ordinary and HUDA BEAUTY lists no fragrance in its ingredients.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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