Simple vs the purest
Simple and the purest are gentle skincare brands offering carefully composed moisturizers, cleansers, and toners. Simple is known for formulations enriched with niacinamide and glycerin that suit acne-prone and oily skin best, while the purest is deeply cherished for mild products that suit sensitive, dry, and combination skin best. Both provide reliable daily support through understated performance, differing mainly in their targeted ingredient strengths and ideal skin types.
Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.
en.wikipedia.orgsec.govprnewswire.comsimple.co.uk
This page compares some of the most popular Simple and the purest products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Popular Simple vs the purest products
Questions and answers
Simple or the purest: which is better?
Simple gets a higher fit level for more skin types than the purest on this page, and the products on this page list no fragrance. Glycerin helps provide moisture to the skin.
What is the difference between Simple and the purest?
Simple features fragrance-free products on this page and achieves a High Lovi fit for sensitive skin with items like its Kind to Skin Soothing Facial Toner, while the purest features a product with fragrance and achieves a High Lovi fit for sensitive skin with its solutions moisturizer.
Simple or the purest: which moisturizer is better?
Simple offers lightweight, value-friendly moisturizers with glycerin that help hydrate the skin, whereas the purest solutions moisturizer has a low fit for most skin types. Glycerin helps maintain skin hydration.
Which is more affordable, Simple or the purest?
Simple offers lightweight, value-friendly moisturizers on this page, whereas the purest does not feature pricing or affordability highlights in its details. Niacinamide helps improve skin tone, and glycerin helps keep skin hydrated.
Which causes fewer breakouts, Simple or the purest?
Simple features products on this page that are fragrance-free and include key ingredients like glycerin and niacinamide, which help hydrate and improve skin barrier function, though some reviewers mention that the products on this page may occasionally cause breakouts or irritations.
Which brand has been around longer, Simple or the purest?
Simple has been around longer, having been founded in 1960 compared to the purest, which was founded in 2020.
Do either Simple or the purest products contain fragrance?
Simple products on this page list no fragrance, whereas the purest solutions product contains fragrance.
Which brand offers more products listed on the page?
Simple offers more products listed on the page with seven items, whereas the purest features only one. Glycerin helps provide hydration across Simple products.
Research behind their key ingredients
The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer
Apigenin inhibits UVA-induced cytotoxicity in vitro and prevents signs of skin aging in vivo
Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
How does it fit your skin?
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