Simple vs the purest
Simple and the purest are two gentle skincare lines designed for daily care. The British brand, founded in 1960 and owned by Unilever PLC since 2011, offers moisturizers, makeup removers, cleansers, and toners formulated with niacinamide and glycerin, while the second option is cherished for its moisturizers and thoughtfully composed formulas. The first suits oily acne-prone skin and sensitive skin best, and its counterpart suits sensitive, dry, and combination skin best. They differ primarily in their active ingredients and targeted solutions, with both offering reliable daily support.
Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.
en.wikipedia.orgsec.govprnewswire.comsimple.co.uk
This page compares some of the most popular Simple and the purest products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Questions and answers
Simple or the purest: which is better?
Simple is the better choice for sensitive skin because Lovi rates its products as High for sensitive skin, while the purest lists a product with fragrance and lower fit levels for most skin types. Glycerin helps provide moisture and supports skin hydration.
What is the difference between Simple and the purest?
Simple offers a broad range of fragrance-free products on this page featuring niacinamide and glycerin with High to Superior Lovi fits for sensitive and acne-prone skin, whereas the purest features just one fragrance-containing moisturizer with High fit for sensitive skin.
Simple or the purest: which moisturizer is better?
Simple features multiple moisturizers on this page that rate Average for dry skin, whereas the purest offers a moisturizer that rates Average for dry skin and High for sensitive skin. Glycerin helps provide moisture to the skin.
Which is more affordable, Simple or the purest?
Simple offers lightweight, value-friendly moisturizers on this page, whereas the purest does not feature price or affordability details. Niacinamide helps improve skin appearance.
Which causes fewer breakouts, Simple or the purest?
Simple features products on this page that may occasionally cause breakouts according to reviewers, while the purest has a low Lovi fit for acne-prone skin.
Which brand has been established longer, Simple or the purest?
Simple has been established much longer than the purest, having been founded in 1960 in the United Kingdom compared to 2020 for the purest.
How do the Lovi fit levels for sensitive skin compare between Simple's moisturizers and the purest's solutions?
Simple's moisturizers have an Average Lovi fit level for sensitive skin, whereas the purest's solutions reach a High fit for that skin type.
Do all products from Simple and the purest list no fragrance in their ingredients?
Simple products on this page list no fragrance in their ingredients, whereas the purest includes fragrance in its solutions product.
Research behind their key ingredients
The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer
Apigenin inhibits UVA-induced cytotoxicity in vitro and prevents signs of skin aging in vivo
Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
-
Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
-
Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
-
Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
-
Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
-
Medical Board
Cosmetic chemist, SCS, IFSCC member
-
Medical Board, Medical Advisor
Dermatology MD
-
Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
-
Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
How does it fit your skin?
Scan your face, then any product: Lovi shows how well it fits you and what fits even better.
