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Paula's Choice vs ISDIN

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Paula's Choice and ISDIN are established skincare brands from America and Spain, respectively. Paula's Choice offers serums, cleansers, moisturizers, toners, and more, built around hyaluronic acid, glycerin, and vitamin c, suiting oily skin and combination skin best. Conversely, the Spanish brand is beloved for its thoughtful approach to daily care, offering advanced moisturizers, sunscreens, serums, and eye products that suit sensitive skin and acne-prone skin best. While both help maintain a healthy complexion through reliable results, they differ in their foundational formulations and ideal skin types.

Paula's Choice is an American skincare brand founded in 1995 and owned by Unilever since 2021.

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ISDIN is a Spanish skincare brand founded in 1975 and owned by Puig.

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This page compares some of the most popular Paula's Choice and ISDIN products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Paula's Choice vs ISDIN products

People Say

Paula's ChoiceISDIN
  • Texture and Lightweight Feel Mostly MentionedMostly Mentioned
    • “Provides an internal level of hydration without leaving any heavy finish. — Paula's Choice Skin Balancing Pore-Reducing Toner”
    • “Absorbs quickly and leaves no greasy residue behind. — Paula's Choice Clear Oil-Free Moisturizer”
    • “absorbs instantly — ISDIN Eryfotona Actinica”
    • “ultra-light fluid product, which makes it super easy to apply — ISDIN Fusion Water”
  • Brightness, Tone and Anti-Aging Mostly MentionedMostly Mentioned
    • “visible glow — Paula's Choice C15 Super Booster”
    • “skin looks plumper — Paula's Choice Pro-Collagen Multi-Peptide Booster”
    • “helps reduce swelling in the area of my under-eye bags — ISDIN K-Ox Eyes”
    • “Skin feels intensely hydrated — ISDIN Hyaluronic Concentrate”
  • Skin Texture Smoothing and Pores Mostly MentionedRarely Noted
    • “cleared my bumps — Paula's Choice Skin Perfecting 2% BHA Liquid Exfoliant”
    • “skin becomes very smooth — Paula's Choice 1% Retinol Treatment”
    • “pores look smaller — Paula's Choice 10% Niacinamide Booster”
    • “skin was much smoother — ISDIN Retinal Intense Serum”
  • Sensitive Skin and Gentle Care Often MentionedOften Mentioned
    • “Sensitive/reactive skin tolerates — ISDIN Hyaluronic Moisture”
    • “no excessive exfoliation — ISDIN Retinal Intense Serum”
    • “doesn't sting eyes — ISDIN Eryfotona Actinica”
    • “Finally a vitamin C product I can use — Paula's Choice 25% Vitamin C + Glutathione Clinical Serum”
  • Acne and Blemish Control Often MentionedNot noted
    • “Helped clear my cystic acne — Paula's Choice CLEAR Pore Normalizing Cleanser”
    • “heals blemishes faster — Paula's Choice Skin Perfecting 2% BHA Liquid Exfoliant”
    • “Removes all my makeup easily — Paula's Choice CLEAR Pore Normalizing Cleanser”
  • Makeup Compatibility and Finish Not notedOften Mentioned
    • “doesn't leave you white as a ghost — ISDIN Fusion Water”
    • “acts like a primer — ISDIN Eryfotona Actinica”
    • “dries down matte — ISDIN Eryfotona Actinica”
  • High Price and Value Issues Mostly MentionedOften Mentioned
    • “tiny tube — Paula's Choice 10% Azelaic Acid Booster”
    • “Sooooo expensive — Paula's Choice 25% Vitamin C + Glutathione Clinical Serum”
    • “very expensive — ISDIN Eryfotona Actinica”
    • “My only wish is that ISDIN would make this product in a bigger size bottle. — ISDIN Fusion Water”
  • Unpleasant Smell or Scent Concerns Often MentionedOften Mentioned
    • “smells like grain — Paula's Choice 10% Azelaic Acid Booster”
    • “smells like hot dog water — Paula's Choice C15 Super Booster”
    • “smell is overpowering — ISDIN Eryfotona Actinica”
    • “lingering headache inducing effect — ISDIN K-Ox Eyes”
  • Packaging and Size Issues Often MentionedRarely Noted
    • “Pump stopped working — ISDIN Hyaluronic Concentrate”
    • “I like the actual product, but the packaging is awful, I've already lost three bottles the applicator pops off. — ISDIN Flavo-C Serum”
    • “surprisingly small bottle — Paula's Choice Skin-Smoothing Retinol Body Treatment”
  • Product Formula and Stability Issues Sometimes NotedSometimes Noted
    • “turned orange in weeks — Paula's Choice C15 Super Booster”
    • “Did not notice any difference in my pores. — Paula's Choice Skin Balancing Pore-Reducing Toner”
    • “did nothing — Paula's Choice 10% Niacinamide Booster”
    • “don't see result — ISDIN K-Ox Eyes”

Paula's Choice vs ISDIN routines for dry skin

Buy ISDIN routine · SAR 1,771.26 · 92% fitBuy Paula's Choice routine · SAR 1,588.72 · 79% fitSee multi-brand routine · 96% fit

Paula's Choice vs ISDIN routines for oily skin

Buy ISDIN routine · SAR 2,326.11 · 93% fitBuy Paula's Choice routine · SAR 1,883.71 · 89% fitSee multi-brand routine · 97% fit

Paula's Choice vs ISDIN routines for combination skin

Buy ISDIN routine · SAR 2,312.92 · 93% fitBuy Paula's Choice routine · SAR 1,601.99 · 89% fitSee multi-brand routine · 97% fit

Questions and answers

Paula's Choice or ISDIN: which is better?

Both Paula's Choice and ISDIN are great, with Paula's Choice excelling in acne and pore care and ISDIN standing out for sensitive skin and lightweight sunscreens. Lovi rates both brands as having a Superior routine fit across all skin types.

What is the difference between Paula's Choice and ISDIN?

Paula's Choice offers a wide selection of fragrance-free products that excel in acne control and smoothing skin texture, whereas ISDIN features ultralight sunscreens and moisturizers that perform better for sensitive skin and makeup compatibility.

Paula's Choice or ISDIN for dry skin?

Both Paula's Choice and ISDIN fit dry skin well, as Lovi rates Paula's Choice routine fit as High and ISDIN routine fit as Superior. Paula's Choice features extensive fragrance-free options like the Advanced Replenishing Toner, while ISDIN offers hydrating sunscreens such as Eryfotona Actinica.

Paula's Choice or ISDIN: which moisturizer is better?

Both Paula's Choice and ISDIN offer effective moisturizers, with Paula's Choice providing a wider variety of specialized formulas and ISDIN focusing on lightweight hydration and sun protection.

Which is more affordable, Paula's Choice or ISDIN?

Both Paula's Choice and ISDIN share negative reviewer feedback regarding a high price point. The products on this page for both brands are similarly noted by shoppers for value and pricing concerns.

Between Paula's Choice and ISDIN, which brand offers fragrance-free products?

Paula's Choice offers fragrance-free products, as every product on its page lists no fragrance in its ingredients, whereas several ISDIN products contain added fragrance.

Which brand performs better for skin texture smoothing and pores?

Paula's Choice performs better than ISDIN for skin texture smoothing and pores. The products on this page offer advanced exfoliating options and targeted treatments that help refine skin texture and minimize the appearance of pores.

Where and when were Paula's Choice and ISDIN founded?

Paula's Choice was founded in 1995 in the United States, and ISDIN was founded in 1975 in Spain.

Paula's Choice or ISDIN for oily skin?

Both Paula's Choice and ISDIN offer great options for oily skin, with Lovi rating ISDIN's routine as Superior and Paula's Choice's routine as High. Paula's Choice features fragrance-free formulas, while ISDIN is recognized for its ultralight sunscreens.

Paula's Choice or ISDIN: which sunscreen is better?

Both Paula's Choice and ISDIN offer sunscreens on this page, with ISDIN featuring options like Eryfotona Actinica and Fusion Water that reviewers mostly mention for being ultralight and makeup-friendly. Paula's Choice provides the Youth-Extending Daily Hydrating Fluid SPF 50, which helps with dry, combination, and dry sensitive skin.

Paula's Choice or ISDIN for sensitive skin?

Both Paula's Choice and ISDIN are great for sensitive skin, with Lovi giving both brands a High fit for this skin type. Reviewers note that ISDIN does better for sensitive skin and gentle care, while Paula's Choice products on this page list no fragrance.

Paula's Choice or ISDIN for acne-prone skin?

Both Paula's Choice and ISDIN are great for acne-prone skin, with Lovi giving both brands a High routine fit level. Paula's Choice features fragrance-free formulas and specific blemish-control products, while ISDIN offers ultralight sunscreens and lightweight moisturizers.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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