Paula's Choice vs ISDIN
Paula's Choice and ISDIN are well-regarded skincare brands that offer thoughtfully formulated serums, cleansers, moisturizers, and sunscreens. The American line, founded in 1995, builds its cleansers, toners, and treatments around hyaluronic acid, glycerin, and vitamin c, suiting oily skin and combination skin best. Meanwhile, the Spanish brand, founded in 1975, is beloved for sophisticated sunscreens and eye products that nurture the complexion with reliable efficacy for acne-prone skin and combination skin. While both labels feature distinct standout treatments for dark spots, mature skin, and breakouts, the first relies on barrier-restoring glycerin, whereas the second achieves gentle results through carefully crafted blends.
Paula's Choice is an American skincare brand founded in 1995 and owned by Unilever since 2021.
ISDIN is a Spanish skincare brand founded in 1975 and owned by Puig.
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This page compares some of the most popular Paula's Choice and ISDIN products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Popular Paula's Choice vs ISDIN products
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Skin Perfecting 2% BHA Liquid Exfoliant
AED 60.00
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1% Retinol Treatment
AED 255.32
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10% Azelaic Acid Booster
AED 210.00
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C15 Super Booster
AED 383.00
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CLEAR Pore Normalizing Cleanser
AED 148.98
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10% Niacinamide Booster
AED 250.00
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Weightless Body Treatment 2% BHA
AED 195.00
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Skin Balancing Pore-Reducing Toner
AED 145.00
People Say
Texture and Lightweight Feel Mostly MentionedMostly Mentioned
- “Provides an internal level of hydration without leaving any heavy finish. — Paula's Choice Skin Balancing Pore-Reducing Toner”
- “Absorbs quickly and leaves no greasy residue behind. — Paula's Choice Clear Oil-Free Moisturizer”
- “absorbs instantly — ISDIN Eryfotona Actinica”
- “ultra-light fluid product, which makes it super easy to apply — ISDIN Fusion Water”
Brightness, Tone and Anti-Aging Mostly MentionedMostly Mentioned
- “visible glow — Paula's Choice C15 Super Booster”
- “skin looks plumper — Paula's Choice Pro-Collagen Multi-Peptide Booster”
- “helps reduce swelling in the area of my under-eye bags — ISDIN K-Ox Eyes”
- “Skin feels intensely hydrated — ISDIN Hyaluronic Concentrate”
Skin Texture Smoothing and Pores Mostly MentionedRarely Noted
- “cleared my bumps — Paula's Choice Skin Perfecting 2% BHA Liquid Exfoliant”
- “skin becomes very smooth — Paula's Choice 1% Retinol Treatment”
- “pores look smaller — Paula's Choice 10% Niacinamide Booster”
- “skin was much smoother — ISDIN Retinal Intense Serum”
Sensitive Skin and Gentle Care Often MentionedOften Mentioned
- “Sensitive/reactive skin tolerates — ISDIN Hyaluronic Moisture”
- “no excessive exfoliation — ISDIN Retinal Intense Serum”
- “doesn't sting eyes — ISDIN Eryfotona Actinica”
- “Finally a vitamin C product I can use — Paula's Choice 25% Vitamin C + Glutathione Clinical Serum”
Acne and Blemish Control Often MentionedNot noted
- “Helped clear my cystic acne — Paula's Choice CLEAR Pore Normalizing Cleanser”
- “heals blemishes faster — Paula's Choice Skin Perfecting 2% BHA Liquid Exfoliant”
- “Removes all my makeup easily — Paula's Choice CLEAR Pore Normalizing Cleanser”
Makeup Compatibility and Finish Not notedOften Mentioned
- “doesn't leave you white as a ghost — ISDIN Fusion Water”
- “acts like a primer — ISDIN Eryfotona Actinica”
- “dries down matte — ISDIN Eryfotona Actinica”
High Price and Value Issues Mostly MentionedOften Mentioned
- “tiny tube — Paula's Choice 10% Azelaic Acid Booster”
- “Sooooo expensive — Paula's Choice 25% Vitamin C + Glutathione Clinical Serum”
- “very expensive — ISDIN Eryfotona Actinica”
- “My only wish is that ISDIN would make this product in a bigger size bottle. — ISDIN Fusion Water”
Unpleasant Smell or Scent Concerns Often MentionedOften Mentioned
- “smells like grain — Paula's Choice 10% Azelaic Acid Booster”
- “smells like hot dog water — Paula's Choice C15 Super Booster”
- “smell is overpowering — ISDIN Eryfotona Actinica”
- “lingering headache inducing effect — ISDIN K-Ox Eyes”
Packaging and Size Issues Often MentionedRarely Noted
- “Pump stopped working — ISDIN Hyaluronic Concentrate”
- “I like the actual product, but the packaging is awful, I've already lost three bottles the applicator pops off. — ISDIN Flavo-C Serum”
- “surprisingly small bottle — Paula's Choice Skin-Smoothing Retinol Body Treatment”
Product Formula and Stability Issues Sometimes NotedSometimes Noted
- “turned orange in weeks — Paula's Choice C15 Super Booster”
- “Did not notice any difference in my pores. — Paula's Choice Skin Balancing Pore-Reducing Toner”
- “did nothing — Paula's Choice 10% Niacinamide Booster”
- “don't see result — ISDIN K-Ox Eyes”
Paula's Choice vs ISDIN routines for dry skin
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Cleanser
CeraVe Hydrating Facial Cleanser
Morning · Evening · Once a week
AED 32.95
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Moisturizer
SKIN1004 Madagascar Centella Probio-Cica Enrich Cream
Morning · Evening · Once a week
AED 34.80
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SPF
Fusion Water
Morning
AED 91.99
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Pre-Cleanser
MISSHA Ultra Hyalon Cleansing Cream
Evening · Once a week
AED 35.29
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Cleansing Toner
ROUND LAB 1025 Dokdo Cleansing Water
Evening
AED 38.99
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Serum or Treatment
Retinal Intense Serum
Evening · Once a week
AED 392.99
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Enzyme Powder
VT Cica Mild Powder Wash
Once a week
AED 47.62
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Nourishing Mask
Mediheal Watermide Essential Mask
Once a week
AED 65.00
-
Cleanser
CLEAR Pore Normalizing Cleanser
Morning · Evening · Once a week
AED 148.98
-
Hydrating Toner
Skin Recovery Enriched Calming Toner
Morning
AED 173.95
-
Moisturizer
Replenishing Moisturizer
Morning · Evening · Once a week
AED 187.50
-
SPF
Youth-Extending Daily Hydrating Fluid SPF 50
Morning
AED 199.00
-
Pre-Cleanser
MISSHA Ultra Hyalon Cleansing Cream
Evening · Once a week
AED 35.29
-
Cleansing Toner
ROUND LAB 1025 Dokdo Cleansing Water
Evening
AED 38.99
-
Serum or Treatment
RESIST Super Antioxidant Concentrate Serum
Evening · Once a week
AED 347.75
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Enzyme Powder
VT Cica Mild Powder Wash
Once a week
AED 47.62
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Nourishing Mask
Mediheal Watermide Essential Mask
Once a week
AED 65.00
Buy ISDIN routine · AED 739.63 · 88% fit
Buy Paula's Choice routine · AED 1,244.08 · 85% fitSee multi-brand routine · 96% fit
Paula's Choice vs ISDIN routines for oily skin
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Cleanser
CeraVe Foaming Facial Cleanser
Morning · Evening · Once a week
AED 49.95
-
Hydrating Toner
Some By Mi Snail Truecica Miracle Repair Toner
Morning · Once a week
AED 49.99
-
Moisturizer
COSRX Oil-Free Ultra-Moisturizing Lotion (with Birch Sap)
Morning · Evening · Once a week
AED 33.40
-
SPF
Fusion Water
Morning
AED 91.99
-
Pre-Cleanser
Shu Uemura Ultime8 Sublime Beauty Cleansing Oil
Evening · Once a week
AED 179.45
-
Cleansing Toner
Pixi Glow Tonic
Evening
AED 120.00
-
Serum or Treatment
Retinal Intense Serum
Evening · Once a week
AED 392.99
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
AED 101.09
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Cleansing Mask
Revision Skincare Black Mask
Once a week
AED 204.00
-
Cleanser
CLEAR Pore Normalizing Cleanser
Morning · Evening · Once a week
AED 148.98
-
Hydrating Toner
Advanced Replenishing Toner
Morning · Once a week
AED 154.49
-
Moisturizer
Clear Oil-Free Moisturizer
Morning · Evening · Once a week
AED 313.80
-
SPF
Youth-Extending Daily Hydrating Fluid SPF 50
Morning
AED 199.00
-
Pre-Cleanser
Shu Uemura Ultime8 Sublime Beauty Cleansing Oil
Evening · Once a week
AED 179.45
-
Cleansing Toner
Pixi Glow Tonic
Evening
AED 120.00
-
Serum or Treatment
Niacinamide 20% Treatment
Evening · Once a week
AED 239.84
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Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
AED 101.09
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Cleansing Mask
Revision Skincare Black Mask
Once a week
AED 204.00
Buy ISDIN routine · AED 1,222.86 · 91% fit
Buy Paula's Choice routine · AED 1,660.65 · 89% fitSee multi-brand routine · 97% fit
Paula's Choice vs ISDIN routines for combination skin
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Cleanser
Fresh Soy Face Cleanser
Morning · Evening · Once a week
AED 84.53
-
Hydrating Toner
Paula's Choice Skin Balancing Pore-Reducing Toner
Morning · Once a week
AED 145.00
-
Moisturizer
COSRX Oil-Free Ultra-Moisturizing Lotion (with Birch Sap)
Morning · Evening · Once a week
AED 33.40
-
SPF
Fusion Water
Morning
AED 91.99
-
Pre-Cleanser
Shu Uemura Ultime8 Sublime Beauty Cleansing Oil
Evening · Once a week
AED 179.45
-
Cleansing Toner
Medicube Zero Pore Pad 2.0
Evening
AED 53.12
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Serum or Treatment
Retinal Intense Serum
Evening · Once a week
AED 392.99
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Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
AED 101.09
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Cleansing Mask
KORA Organics Turmeric Brightening & Exfoliating Mask
Once a week
AED 122.93
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Cleanser
CLEAR Pore Normalizing Cleanser
Morning · Evening · Once a week
AED 148.98
-
Hydrating Toner
Advanced Replenishing Toner
Morning · Once a week
AED 154.49
-
Moisturizer
Clear Oil-Free Moisturizer
Morning · Evening · Once a week
AED 313.80
-
SPF
Youth-Extending Daily Hydrating Fluid SPF 50
Morning
AED 199.00
-
Pre-Cleanser
Shu Uemura Ultime8 Sublime Beauty Cleansing Oil
Evening · Once a week
AED 179.45
-
Cleansing Toner
Medicube Zero Pore Pad 2.0
Evening
AED 53.12
-
Serum or Treatment
Niacinamide 20% Treatment
Evening · Once a week
AED 239.84
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
AED 101.09
-
Cleansing Mask
KORA Organics Turmeric Brightening & Exfoliating Mask
Once a week
AED 122.93
Buy ISDIN routine · AED 1,204.50 · 92% fit
Buy Paula's Choice routine · AED 1,512.70 · 89% fitSee multi-brand routine · 96% fit
Questions and answers
Paula's Choice or ISDIN: which is better?
ISDIN does better for sensitive skin and makeup compatibility, while Paula's Choice does better for acne, pores, and skin texture smoothing. Both brands are equal for texture, anti-aging, and value.
What is the difference between Paula's Choice and ISDIN?
Paula's Choice and ISDIN both offer targeted skincare routines, but ISDIN is rated superior for most skin types while Paula's Choice is rated high across the board. Paula's Choice is better for acne control and smoothing pores, whereas ISDIN stands out for its ultralight, makeup-friendly sunscreens.
Paula's Choice or ISDIN for dry skin?
Both Paula's Choice and ISDIN offer a high routine fit for dry skin. Paula's Choice features fragrance-free formulas with key ingredients like hyaluronic acid and glycerin across the products on this page.
Paula's Choice or ISDIN: which moisturizer is better?
When comparing moisturizers, ISDIN may offer lighter textures with its popular hyaluronic concentrate, while the products on this page for Paula's Choice tend to focus on targeted ingredients like ceramides and niacinamide. Both brands provide options with hyaluronic acid, which helps improve skin hydration and reduce signs of aging.
Which is more affordable, Paula's Choice or ISDIN?
Both Paula's Choice and ISDIN share the same level for high price and value issues.
Which brand is better for reducing dark spots, Paula's Choice or ISDIN?
Both brands are a strong choice for reducing dark spots, but ISDIN has a Superior routine fit while Paula's Choice has a High routine fit for skin with dark spots. Both brands offer targeted serums and treatments with active ingredients like vitamin C and retinoids that help address hyperpigmentation.
Do Paula's Choice products contain fragrance compared to ISDIN?
Every product on the Paula's Choice page lists no fragrance in its ingredients, whereas 3 of the 8 ISDIN products on this page contain fragrance.
Which brand is better for anti-aging and mature skin, Paula's Choice or ISDIN?
Both brands are well-suited for mature skin, with ISDIN achieving a Superior routine fit and Paula's Choice reaching a High routine fit on the products on this page. Review themes show that both brands perform equally well for brightness, tone, and anti-aging. Topical retinoids help stimulate collagen and improve the appearance of naturally aged skin.
The Journal of Investigative Dermatology, 2000Archives of Dermatology, 2007
Paula's Choice or ISDIN for oily skin?
ISDIN is the better fit for oily skin, offering a Superior routine compared to Paula's Choice's High routine fit.
Paula's Choice or ISDIN: which sunscreen is better?
ISDIN may be better for lightweight sun protection, as the products on this page are mostly noted for their ultralight feel and makeup compatibility. Paula's Choice also offers fragrance-free options like the Youth-Extending Daily Hydrating Fluid SPF 50.
Paula's Choice or ISDIN for sensitive skin?
ISDIN is a better fit for sensitive skin, offering a Superior routine fit compared to the High fit from Paula's Choice. The products on this page for ISDIN may also provide more makeup-friendly and ultralight sunscreens, while Paula's Choice lists no fragrance across its items.
Paula's Choice or ISDIN for acne-prone skin?
ISDIN offers a Superior fit for acne-prone skin, whereas Paula's Choice is rated High for this skin type. Both brands feature acne-prone skin among their best-fit routines.
Research behind their key ingredients
Molecular basis of retinol anti-ageing properties in naturally aged human skin in vivo
Effects of ascorbic acid on gingival melanin pigmentation in vitro and in vivo
Apigenin inhibits UVA-induced cytotoxicity in vitro and prevents signs of skin aging in vivo
Reduction in the appearance of facial hyperpigmentation by topical N-acetyl glucosamine
Topical glutathione amino acid precursors protect skin against environmental and oxidative stress
Tocotrienol-rich fraction attenuates UV-induced inflammaging: A bench to bedside study
Chemical peels for acne vulgaris: a systematic review of randomised controlled trials
The impacts of sodium lauroyl sarcosinate in facial cleanser on facial skin microbiome and lipidome
Nanostructured Lipid Carrier for Topical Application of N-Acetyl Glucosamine
Borage Oil Treated with Immobilized Lipase Inhibits Melanogenesis
Supramolecular collagen nanoparticles for anti-wrinkle, skin whitening, and moisturizing effects
Novel beads made of alpha-cyclodextrin and oil for topical delivery of a lipophilic drug
Comparison of methods for assessing photoprotection against ultraviolet A in vivo
Functional properties and skin care effects of sodium trehalose sulfate
Nanocomplex of quaternized cyclodextrin grafted chitosan and hyaluronic acid for a skin delivery
Treatment with Ascorbyl Glucoside-Arginine Complex Ameliorates Solar Lentigos
The clinical efficacy of a new emulsion for acne and conspicuous facial pore amelioration
Targeting Circadian Rhythm for the Regulation of Skin Collagen Metabolism
Retrospective Review of Dermal Safety Studies of Organic Sunscreens
Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
-

Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
-

Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
-

Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
-

Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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