Paula's Choice vs ISDIN
Paula's Choice and ISDIN are well-established skincare lines offering diverse serums, cleansers, moisturizers, toners, and specialized treatments. The American brand suits combination skin and oily skin best, featuring ingredients like glycerin, hyaluronic acid, and vitamin C. Conversely, the Spanish brand is beloved for sophisticated moisturizers, advanced sunscreens, and soothing eye products that suit dry skin and combination skin best. While both brands address targeted concerns like acne-prone skin, dark spots, and mature skin, they differ in their foundational formulations and geographic origins.
Paula's Choice is an American skincare brand founded in 1995 and owned by Unilever since 2021.
ISDIN is a Spanish skincare brand founded in 1975 and owned by Puig.
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This page compares some of the most popular Paula's Choice and ISDIN products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Popular Paula's Choice vs ISDIN products
People Say
Texture and Lightweight Feel Mostly MentionedMostly Mentioned
- “Provides an internal level of hydration without leaving any heavy finish. — Paula's Choice Skin Balancing Pore-Reducing Toner”
- “Absorbs quickly and leaves no greasy residue behind. — Paula's Choice Clear Oil-Free Moisturizer”
- “absorbs instantly — ISDIN Eryfotona Actinica”
- “ultra-light fluid product, which makes it super easy to apply — ISDIN Fusion Water”
Brightness, Tone and Anti-Aging Mostly MentionedMostly Mentioned
- “visible glow — Paula's Choice C15 Super Booster”
- “skin looks plumper — Paula's Choice Pro-Collagen Multi-Peptide Booster”
- “helps reduce swelling in the area of my under-eye bags — ISDIN K-Ox Eyes”
- “Skin feels intensely hydrated — ISDIN Hyaluronic Concentrate”
Skin Texture Smoothing and Pores Mostly MentionedRarely Noted
- “cleared my bumps — Paula's Choice Skin Perfecting 2% BHA Liquid Exfoliant”
- “skin becomes very smooth — Paula's Choice 1% Retinol Treatment”
- “pores look smaller — Paula's Choice 10% Niacinamide Booster”
- “skin was much smoother — ISDIN Retinal Intense Serum”
Sensitive Skin and Gentle Care Often MentionedOften Mentioned
- “Sensitive/reactive skin tolerates — ISDIN Hyaluronic Moisture”
- “no excessive exfoliation — ISDIN Retinal Intense Serum”
- “doesn't sting eyes — ISDIN Eryfotona Actinica”
- “Finally a vitamin C product I can use — Paula's Choice 25% Vitamin C + Glutathione Clinical Serum”
Acne and Blemish Control Often MentionedNot noted
- “Helped clear my cystic acne — Paula's Choice CLEAR Pore Normalizing Cleanser”
- “heals blemishes faster — Paula's Choice Skin Perfecting 2% BHA Liquid Exfoliant”
- “Removes all my makeup easily — Paula's Choice CLEAR Pore Normalizing Cleanser”
Makeup Compatibility and Finish Not notedOften Mentioned
- “doesn't leave you white as a ghost — ISDIN Fusion Water”
- “acts like a primer — ISDIN Eryfotona Actinica”
- “dries down matte — ISDIN Eryfotona Actinica”
High Price and Value Issues Mostly MentionedOften Mentioned
- “tiny tube — Paula's Choice 10% Azelaic Acid Booster”
- “Sooooo expensive — Paula's Choice 25% Vitamin C + Glutathione Clinical Serum”
- “very expensive — ISDIN Eryfotona Actinica”
- “My only wish is that ISDIN would make this product in a bigger size bottle. — ISDIN Fusion Water”
Unpleasant Smell or Scent Concerns Often MentionedOften Mentioned
- “smells like grain — Paula's Choice 10% Azelaic Acid Booster”
- “smells like hot dog water — Paula's Choice C15 Super Booster”
- “smell is overpowering — ISDIN Eryfotona Actinica”
- “lingering headache inducing effect — ISDIN K-Ox Eyes”
Packaging and Size Issues Often MentionedRarely Noted
- “Pump stopped working — ISDIN Hyaluronic Concentrate”
- “I like the actual product, but the packaging is awful, I've already lost three bottles the applicator pops off. — ISDIN Flavo-C Serum”
- “surprisingly small bottle — Paula's Choice Skin-Smoothing Retinol Body Treatment”
Product Formula and Stability Issues Sometimes NotedSometimes Noted
- “turned orange in weeks — Paula's Choice C15 Super Booster”
- “Did not notice any difference in my pores. — Paula's Choice Skin Balancing Pore-Reducing Toner”
- “did nothing — Paula's Choice 10% Niacinamide Booster”
- “don't see result — ISDIN K-Ox Eyes”
Paula's Choice vs ISDIN routines for dry skin
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Cleanser
La Roche-Posay Toleriane Hydrating Gentle Cleanser
Morning · Evening · Once a week
€19.75
-
Hydrating Toner
Dear, Klairs Supple Preparation Unscented Toner
Morning
€12.59
-
Moisturizer
d'Alba First Spray Serum
Morning · Evening · Once a week
€16.99
-
SPF
Fusion Water
Morning
€25.99
-
Pre-Cleanser
MISSHA Ultra Hyalon Cleansing Cream
Evening · Once a week
€10.97
-
Serum or Treatment
Flavo-C Serum
Evening · Once a week
€44.30
-
Nourishing Mask
MEDIHEAL Vita Essential Mask
Once a week
€19.00
-
Cleanser
CLEAR Pore Normalizing Cleanser
Morning · Evening · Once a week
€29.00
-
Hydrating Toner
Skin Recovery Enriched Calming Toner
Morning
€36.00
-
Moisturizer
Replenishing Moisturizer
Morning · Evening · Once a week
€42.00
-
SPF
Youth-Extending Daily Hydrating Fluid SPF 50
Morning
€15.00
-
Pre-Cleanser
MISSHA Ultra Hyalon Cleansing Cream
Evening · Once a week
€10.97
-
Serum or Treatment
RESIST Super Antioxidant Concentrate Serum
Evening · Once a week
€57.00
-
Nourishing Mask
MEDIHEAL Vita Essential Mask
Once a week
€19.00
Paula's Choice vs ISDIN routines for oily skin
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Cleanser
CeraVe Foaming Facial Cleanser
Morning · Evening · Once a week
€11.75
-
Hydrating Toner
Some By Mi Snail Truecica Miracle Repair Toner
Morning · Once a week
€16.59
-
Moisturizer
CeraVe PM Facial Moisturizing Lotion
Morning · Evening · Once a week
€38.99
-
SPF
Eryfotona Actinica
Morning
€32.49
-
Pre-Cleanser
Shu Uemura Ultime8 Sublime Beauty Cleansing Oil
Evening · Once a week
€104.00
-
Cleansing Toner
Caudalie Vinopure Purifying Toner
Evening
€16.90
-
Serum or Treatment
Flavo-C Serum
Evening · Once a week
€44.30
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
€48.55
-
Cleansing Mask
Dr. Sebagh Deep Exfoliating Mask
Once a week
€81.80
-
Cleanser
CLEAR Pore Normalizing Cleanser
Morning · Evening · Once a week
€29.00
-
Hydrating Toner
Advanced Replenishing Toner
Morning · Once a week
€34.00
-
Moisturizer
Clear Oil-Free Moisturizer
Morning · Evening · Once a week
€42.00
-
SPF
Youth-Extending Daily Hydrating Fluid SPF 50
Morning
€15.00
-
Pre-Cleanser
Shu Uemura Ultime8 Sublime Beauty Cleansing Oil
Evening · Once a week
€104.00
-
Cleansing Toner
Caudalie Vinopure Purifying Toner
Evening
€16.90
-
Serum or Treatment
Niacinamide 20% Treatment
Evening · Once a week
€63.00
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
€48.55
-
Cleansing Mask
Dr. Sebagh Deep Exfoliating Mask
Once a week
€81.80
Paula's Choice vs ISDIN routines for combination skin
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Cleanser
Fresh Soy Face Cleanser
Morning · Evening · Once a week
€39.99
-
Hydrating Toner
Paula's Choice Skin Balancing Pore-Reducing Toner
Morning · Once a week
€36.00
-
Moisturizer
Some By Mi Yuja Niacin Brightening Moisture Gel Cream
Morning · Evening · Once a week
€13.67
-
SPF
Eryfotona Actinica
Morning
€32.49
-
Pre-Cleanser
Shu Uemura Ultime8 Sublime Beauty Cleansing Oil
Evening · Once a week
€104.00
-
Cleansing Toner
Medicube Zero Pore Pad 2.0
Evening
€16.98
-
Serum or Treatment
Flavo-C Serum
Evening · Once a week
€44.30
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
€48.55
-
Cleansing Mask
Origins Original Skin Retexturizing Mask with Rose Clay
Once a week
€28.50
-
Cleanser
CLEAR Pore Normalizing Cleanser
Morning · Evening · Once a week
€29.00
-
Hydrating Toner
Advanced Replenishing Toner
Morning · Once a week
€34.00
-
Moisturizer
Clear Oil-Free Moisturizer
Morning · Evening · Once a week
€42.00
-
SPF
Youth-Extending Daily Hydrating Fluid SPF 50
Morning
€15.00
-
Pre-Cleanser
Shu Uemura Ultime8 Sublime Beauty Cleansing Oil
Evening · Once a week
€104.00
-
Cleansing Toner
Medicube Zero Pore Pad 2.0
Evening
€16.98
-
Serum or Treatment
Niacinamide 20% Treatment
Evening · Once a week
€63.00
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
€48.55
-
Cleansing Mask
Origins Original Skin Retexturizing Mask with Rose Clay
Once a week
€28.50
Questions and answers
Paula's Choice or ISDIN: which is better?
Both brands are great choices, but they fit different needs because Paula's Choice specializes in fragrance-free formulas with active exfoliants, while ISDIN is known for its ultralight sunscreens and moisturizers. Lovi shows that ISDIN has a Superior routine fit for dry and sensitive skin, whereas Paula's Choice products on this page are fragrance-free.
What is the difference between Paula's Choice and ISDIN?
Paula's Choice offers a wide range of fragrance-free products that excel in smoothing skin texture and controlling acne, while ISDIN is known for its ultralight sunscreens and gentle care for sensitive skin. Both brands generally fit various skin types well, though ISDIN has a superior routine fit across most skin categories.
Paula's Choice or ISDIN for dry skin?
Both Paula's Choice and ISDIN fit dry skin, with Lovi fit levels rated as Superior for ISDIN and High for Paula's Choice. ISDIN stands out for dry skin routines, while every product on the Paula's Choice page lists no fragrance.
Paula's Choice or ISDIN: which moisturizer is better?
Both Paula's Choice and ISDIN offer effective moisturizers, with Paula's Choice providing fragrance-free options like the Clear Oil-Free Moisturizer while ISDIN features lightweight formulas like the Hyaluronic Concentrate. Lovi gives both brands a High fit for various routines, though ISDIN is often noted for a strong fragrance in some products.
Which is more affordable, Paula's Choice or ISDIN?
Both Paula's Choice and ISDIN face similar user complaints regarding their high price points. Reviewers mention high price and packaging issues for Paula's Choice, while notes on ISDIN frequently mention a high price point.
Paula's Choice or ISDIN: which brand is better for managing skin texture and pores?
Paula's Choice is better for managing skin texture and pores because the products on this page do better with pore smoothing. Reviewers note that ISDIN is better for lightweight sunscreens and makeup compatibility, though both brands share similar pricing concerns.
Do Paula's Choice products contain fragrance, and how does that compare to ISDIN?
Every product on the Paula's Choice page lists no fragrance in its ingredients, whereas ISDIN features fragrance in 5 of its 8 products on this page.
Paula's Choice or ISDIN: which brand is better for mature skin and anti-aging routines?
Both Paula's Choice and ISDIN offer great options for mature skin, with Lovi giving both brands a Superior routine fit level for this skin type. Paula's Choice features fragrance-free anti-aging serums with ingredients like retinol, while ISDIN is well-regarded for its ultralight sunscreens and brightening treatments.
The Journal of Investigative Dermatology, 2000Archives of Dermatology, 2007
Paula's Choice or ISDIN for oily skin?
Both Paula's Choice and ISDIN offer products that help with oily skin. Lovi rates the routine fit for oily skin as High for Paula's Choice and Superior for ISDIN.
Paula's Choice or ISDIN: which sunscreen is better?
ISDIN sunscreens are favored on this page for their ultralight and makeup-friendly finishes, while Paula's Choice sunscreen options such as the Youth-Extending Daily Hydrating Fluid SPF 50 offer solid high fit levels for dry and combination skin types. ISDIN sunscreens like Eryfotona Actinica and Fusion Water achieve Superior fit levels across a wide range of skin types.
Paula's Choice or ISDIN for sensitive skin?
ISDIN is superior for sensitive skin, while Paula's Choice also achieves a high fit for sensitive skin. ISDIN may provide better gentle care, whereas every product on the Paula's Choice page lists no fragrance in its ingredients.
Paula's Choice or ISDIN for acne-prone skin?
Paula's Choice is a better fit for acne-prone skin, as Lovi rates its routine as High and reviews note it does better for acne and blemish control. The products on this page list no fragrance, which helps reduce the likelihood of irritation for blemish-prone skin.
Research behind their key ingredients
Molecular basis of retinol anti-ageing properties in naturally aged human skin in vivo
Effects of ascorbic acid on gingival melanin pigmentation in vitro and in vivo
Apigenin inhibits UVA-induced cytotoxicity in vitro and prevents signs of skin aging in vivo
Reduction in the appearance of facial hyperpigmentation by topical N-acetyl glucosamine
Topical glutathione amino acid precursors protect skin against environmental and oxidative stress
Tocotrienol-rich fraction attenuates UV-induced inflammaging: A bench to bedside study
Chemical peels for acne vulgaris: a systematic review of randomised controlled trials
The impacts of sodium lauroyl sarcosinate in facial cleanser on facial skin microbiome and lipidome
Nanostructured Lipid Carrier for Topical Application of N-Acetyl Glucosamine
Borage Oil Treated with Immobilized Lipase Inhibits Melanogenesis
Supramolecular collagen nanoparticles for anti-wrinkle, skin whitening, and moisturizing effects
Novel beads made of alpha-cyclodextrin and oil for topical delivery of a lipophilic drug
Comparison of methods for assessing photoprotection against ultraviolet A in vivo
Functional properties and skin care effects of sodium trehalose sulfate
Nanocomplex of quaternized cyclodextrin grafted chitosan and hyaluronic acid for a skin delivery
Treatment with Ascorbyl Glucoside-Arginine Complex Ameliorates Solar Lentigos
The clinical efficacy of a new emulsion for acne and conspicuous facial pore amelioration
Targeting Circadian Rhythm for the Regulation of Skin Collagen Metabolism
Retrospective Review of Dermal Safety Studies of Organic Sunscreens
Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
-

Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
-

Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
-

Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
-

Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
-

Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
-

Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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