Paula's Choice vs ISDIN
Paula's Choice and ISDIN are established skincare brands offering targeted serums, cleansers, moisturizers, toners, sunscreens, and eye products. The American brand is known for utilizing hyaluronic acid, glycerin, and vitamin c to suit combination and oily skin, while the Spanish brand is beloved for advanced formulas featuring gentle care and rich nourishment that suit sensitive and mature skin best. Ultimately, they differ in their foundational approaches, with the first focusing on barrier-restoring ingredients and the second delivering reliable daily support through refined offerings.
Paula's Choice is an American skincare brand founded in 1995 and owned by Unilever since 2021.
ISDIN is a Spanish skincare brand founded in 1975 and owned by Puig.
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This page compares some of the most popular Paula's Choice and ISDIN products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Popular Paula's Choice vs ISDIN products
People Say
Texture and Lightweight Feel Mostly MentionedMostly Mentioned
- “Provides an internal level of hydration without leaving any heavy finish. — Paula's Choice Skin Balancing Pore-Reducing Toner”
- “Absorbs quickly and leaves no greasy residue behind. — Paula's Choice Clear Oil-Free Moisturizer”
- “absorbs instantly — ISDIN Eryfotona Actinica”
- “ultra-light fluid product, which makes it super easy to apply — ISDIN Fusion Water”
Brightness, Tone and Anti-Aging Mostly MentionedMostly Mentioned
- “visible glow — Paula's Choice C15 Super Booster”
- “skin looks plumper — Paula's Choice Pro-Collagen Multi-Peptide Booster”
- “helps reduce swelling in the area of my under-eye bags — ISDIN K-Ox Eyes”
- “Skin feels intensely hydrated — ISDIN Hyaluronic Concentrate”
Skin Texture Smoothing and Pores Mostly MentionedRarely Noted
- “cleared my bumps — Paula's Choice Skin Perfecting 2% BHA Liquid Exfoliant”
- “skin becomes very smooth — Paula's Choice 1% Retinol Treatment”
- “pores look smaller — Paula's Choice 10% Niacinamide Booster”
- “skin was much smoother — ISDIN Retinal Intense Serum”
Sensitive Skin and Gentle Care Often MentionedOften Mentioned
- “Sensitive/reactive skin tolerates — ISDIN Hyaluronic Moisture”
- “no excessive exfoliation — ISDIN Retinal Intense Serum”
- “doesn't sting eyes — ISDIN Eryfotona Actinica”
- “Finally a vitamin C product I can use — Paula's Choice 25% Vitamin C + Glutathione Clinical Serum”
Acne and Blemish Control Often MentionedNot noted
- “Helped clear my cystic acne — Paula's Choice CLEAR Pore Normalizing Cleanser”
- “heals blemishes faster — Paula's Choice Skin Perfecting 2% BHA Liquid Exfoliant”
- “Removes all my makeup easily — Paula's Choice CLEAR Pore Normalizing Cleanser”
Makeup Compatibility and Finish Not notedOften Mentioned
- “doesn't leave you white as a ghost — ISDIN Fusion Water”
- “acts like a primer — ISDIN Eryfotona Actinica”
- “dries down matte — ISDIN Eryfotona Actinica”
High Price and Value Issues Mostly MentionedOften Mentioned
- “tiny tube — Paula's Choice 10% Azelaic Acid Booster”
- “Sooooo expensive — Paula's Choice 25% Vitamin C + Glutathione Clinical Serum”
- “very expensive — ISDIN Eryfotona Actinica”
- “My only wish is that ISDIN would make this product in a bigger size bottle. — ISDIN Fusion Water”
Unpleasant Smell or Scent Concerns Often MentionedOften Mentioned
- “smells like grain — Paula's Choice 10% Azelaic Acid Booster”
- “smells like hot dog water — Paula's Choice C15 Super Booster”
- “smell is overpowering — ISDIN Eryfotona Actinica”
- “lingering headache inducing effect — ISDIN K-Ox Eyes”
Packaging and Size Issues Often MentionedRarely Noted
- “Pump stopped working — ISDIN Hyaluronic Concentrate”
- “I like the actual product, but the packaging is awful, I've already lost three bottles the applicator pops off. — ISDIN Flavo-C Serum”
- “surprisingly small bottle — Paula's Choice Skin-Smoothing Retinol Body Treatment”
Product Formula and Stability Issues Sometimes NotedSometimes Noted
- “turned orange in weeks — Paula's Choice C15 Super Booster”
- “Did not notice any difference in my pores. — Paula's Choice Skin Balancing Pore-Reducing Toner”
- “did nothing — Paula's Choice 10% Niacinamide Booster”
- “don't see result — ISDIN K-Ox Eyes”
Paula's Choice vs ISDIN routines for dry skin
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Cleanser
CeraVe Hydrating Facial Cleanser
Morning · Evening · Once a week
€8.85
-
Hydrating Toner
Paula's Choice Advanced Replenishing Toner
Morning
€34.00
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Moisturizer
d'Alba First Spray Serum
Morning · Evening · Once a week
€16.99
-
SPF
Fusion Water
Morning
€25.99
-
Pre-Cleanser
MISSHA Ultra Hyalon Cleansing Cream
Evening · Once a week
€10.97
-
Serum or Treatment
Flavo-C Serum
Evening · Once a week
€44.30
-
Nourishing Mask
Abib Rice Probiotics Overnight Mask
Once a week
€15.30
-
Cleanser
CLEAR Pore Normalizing Cleanser
Morning · Evening · Once a week
€29.00
-
Hydrating Toner
Skin Recovery Enriched Calming Toner
Morning
€36.00
-
Moisturizer
Replenishing Moisturizer
Morning · Evening · Once a week
€48.00
-
SPF
Youth-Extending Daily Hydrating Fluid SPF 50
Morning
€15.00
-
Pre-Cleanser
MISSHA Ultra Hyalon Cleansing Cream
Evening · Once a week
€10.97
-
Serum or Treatment
RESIST Super Antioxidant Concentrate Serum
Evening · Once a week
€57.00
-
Nourishing Mask
Abib Rice Probiotics Overnight Mask
Once a week
€15.30
Paula's Choice vs ISDIN routines for oily skin
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Cleanser
CeraVe Foaming Facial Cleanser
Morning · Evening · Once a week
€20.50
-
Hydrating Toner
Paula's Choice Skin Balancing Pore-Reducing Toner
Morning · Once a week
€36.00
-
Moisturizer
SKIN1004 Centella Cream
Morning · Evening · Once a week
€17.49
-
SPF
Eryfotona Actinica
Morning
€32.49
-
Pre-Cleanser
Shu Uemura Ultime8 Sublime Beauty Cleansing Oil
Evening · Once a week
€97.52
-
Cleansing Toner
Caudalie Vinopure Purifying Toner
Evening
€16.90
-
Serum or Treatment
Flavo-C Serum
Evening · Once a week
€44.30
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
€48.55
-
Cleansing Mask
VT Cosmetics Cica Purifying Mask
Once a week
€16.79
-
Cleanser
CLEAR Pore Normalizing Cleanser
Morning · Evening · Once a week
€29.00
-
Hydrating Toner
Advanced Replenishing Toner
Morning · Once a week
€34.00
-
Moisturizer
Clear Oil-Free Moisturizer
Morning · Evening · Once a week
€42.00
-
SPF
Youth-Extending Daily Hydrating Fluid SPF 50
Morning
€15.00
-
Pre-Cleanser
Shu Uemura Ultime8 Sublime Beauty Cleansing Oil
Evening · Once a week
€97.52
-
Cleansing Toner
Caudalie Vinopure Purifying Toner
Evening
€16.90
-
Serum or Treatment
Niacinamide 20% Treatment
Evening · Once a week
€63.00
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
€48.55
-
Cleansing Mask
VT Cosmetics Cica Purifying Mask
Once a week
€16.79
Paula's Choice vs ISDIN routines for combination skin
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Cleanser
Fresh Soy Face Cleanser
Morning · Evening · Once a week
€39.80
-
Hydrating Toner
Paula's Choice Skin Balancing Pore-Reducing Toner
Morning · Once a week
€36.00
-
SPF
Eryfotona Actinica
Morning
€32.49
-
Pre-Cleanser
Shu Uemura Ultime8 Sublime Beauty Cleansing Oil
Evening · Once a week
€97.52
-
Cleansing Toner
Medicube Zero Pore Pad 2.0
Evening
€16.98
-
Serum or Treatment
Flavo-C Serum
Evening · Once a week
€44.30
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
€48.55
-
Cleansing Mask
Origins Original Skin Retexturizing Mask with Rose Clay
Once a week
€28.50
-
Cleanser
CLEAR Pore Normalizing Cleanser
Morning · Evening · Once a week
€29.00
-
Hydrating Toner
Advanced Replenishing Toner
Morning · Once a week
€34.00
-
Moisturizer
Clear Oil-Free Moisturizer
Morning · Evening · Once a week
€42.00
-
SPF
Youth-Extending Daily Hydrating Fluid SPF 50
Morning
€15.00
-
Pre-Cleanser
Shu Uemura Ultime8 Sublime Beauty Cleansing Oil
Evening · Once a week
€97.52
-
Cleansing Toner
Medicube Zero Pore Pad 2.0
Evening
€16.98
-
Serum or Treatment
Niacinamide 20% Treatment
Evening · Once a week
€63.00
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
€48.55
-
Cleansing Mask
Origins Original Skin Retexturizing Mask with Rose Clay
Once a week
€28.50
Questions and answers
Paula's Choice or ISDIN: which is better?
Paula's Choice and ISDIN both offer strong options, with Paula's Choice standing out for acne and pore care while ISDIN excels in sensitive skin care and ultralight sunscreens.
What is the difference between Paula's Choice and ISDIN?
Paula's Choice fits best for combination, oily, and acne-prone skin, while ISDIN is best for sensitive, mature, and dry skin.
Paula's Choice or ISDIN for dry skin?
ISDIN offers a superior routine fit for dry skin compared to Paula's Choice, which has a high routine fit on this page. Topical hyaluronic acid helps improve skin quality and signs of dry skin aging.
Paula's Choice or ISDIN: which moisturizer is better?
Both Paula's Choice and ISDIN offer effective moisturizers, with Paula's Choice providing fragrance-free options like the Clear Oil-Free Moisturizer while ISDIN features lightweight formulas such as Hyaluronic Moisture.
Which is more affordable, Paula's Choice or ISDIN?
Both Paula's Choice and ISDIN share high price and value issues as common drawbacks.
Between Paula's Choice and ISDIN, which brand is better for anti-aging and brightening?
Paula's Choice and ISDIN perform equally well for brightness, tone, and anti-aging according to the reviewers on this page.
Which brand has more fragrance-free products, Paula's Choice or ISDIN?
Paula's Choice has more fragrance-free products, as every product on its page lists no fragrance in its ingredients compared to only 3 of 8 products for ISDIN.
How do Paula's Choice and ISDIN compare for managing skin pores and smoothing skin texture?
Paula's Choice outperforms ISDIN for skin texture smoothing and pores. The products on this page for Paula's Choice fit combination, oily, and acne-prone skin best with active ingredients like salicylic acid and AHAs that help refine texture.
Paula's Choice or ISDIN for oily skin?
Both Paula's Choice and ISDIN offer products that help with oily skin, and Lovi rates the routine fit for both brands as Superior. Reviewers note that Paula's Choice does better for acne and blemish control, while ISDIN excels with ultralight sunscreens.
Paula's Choice or ISDIN: which sunscreen is better?
ISDIN offers sunscreens that are frequently highlighted for their ultralight feel and makeup compatibility, while Paula's Choice provides reliable options such as the Youth-Extending Daily Hydrating Fluid SPF 50.
Paula's Choice or ISDIN for sensitive skin?
Both Paula's Choice and ISDIN offer products that work well for sensitive skin, but ISDIN fits sensitive skin best as a brand-focused routine. Every product on the Paula's Choice page lists no fragrance in its ingredients, whereas some ISDIN products contain fragrance.
Paula's Choice or ISDIN for acne-prone skin?
Paula's Choice is better for acne-prone skin because the products on this page achieve superior or high fit levels across a wide range of targeted treatments and cleansers. Additionally, Paula's Choice does better for acne and blemish control in direct reviews compared to ISDIN.
Research behind their key ingredients
Molecular basis of retinol anti-ageing properties in naturally aged human skin in vivo
Effects of ascorbic acid on gingival melanin pigmentation in vitro and in vivo
Apigenin inhibits UVA-induced cytotoxicity in vitro and prevents signs of skin aging in vivo
Reduction in the appearance of facial hyperpigmentation by topical N-acetyl glucosamine
Topical glutathione amino acid precursors protect skin against environmental and oxidative stress
Tocotrienol-rich fraction attenuates UV-induced inflammaging: A bench to bedside study
Chemical peels for acne vulgaris: a systematic review of randomised controlled trials
The impacts of sodium lauroyl sarcosinate in facial cleanser on facial skin microbiome and lipidome
Nanostructured Lipid Carrier for Topical Application of N-Acetyl Glucosamine
Borage Oil Treated with Immobilized Lipase Inhibits Melanogenesis
Supramolecular collagen nanoparticles for anti-wrinkle, skin whitening, and moisturizing effects
Novel beads made of alpha-cyclodextrin and oil for topical delivery of a lipophilic drug
Comparison of methods for assessing photoprotection against ultraviolet A in vivo
Functional properties and skin care effects of sodium trehalose sulfate
Nanocomplex of quaternized cyclodextrin grafted chitosan and hyaluronic acid for a skin delivery
Treatment with Ascorbyl Glucoside-Arginine Complex Ameliorates Solar Lentigos
The clinical efficacy of a new emulsion for acne and conspicuous facial pore amelioration
Targeting Circadian Rhythm for the Regulation of Skin Collagen Metabolism
Retrospective Review of Dermal Safety Studies of Organic Sunscreens
Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
-

Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
-

Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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