Paula's Choice vs ISDIN
Paula's Choice and ISDIN are well-regarded skincare brands that offer reliable daily support to maintain a healthy and balanced complexion. The American brand is known for serums, cleansers, moisturizers, toners, and more, built around hyaluronic acid, glycerin, and vitamin c, while skincare enthusiasts love the Spanish brand for its elegant moisturizers, advanced sunscreens, restorative serums, and targeted eye products. Both lines fit different needs, as the former suits combination skin and oily skin best, whereas the latter suits dry skin and sensitive skin best, providing gentle daily comfort and dependable protection. Through their thoughtfully balanced formulas, they differ primarily in their core ingredient philosophies, with the former's key ingredients including glycerin to significantly increase skin hydration and restore barrier function.
Paula's Choice is an American skincare brand founded in 1995 and owned by Unilever since 2021.
ISDIN is a Spanish skincare brand founded in 1975 and owned by Puig.
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This page compares some of the most popular Paula's Choice and ISDIN products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Popular Paula's Choice vs ISDIN products
People Say
Texture and Lightweight Feel Mostly MentionedMostly Mentioned
- “Provides an internal level of hydration without leaving any heavy finish. — Paula's Choice Skin Balancing Pore-Reducing Toner”
- “Absorbs quickly and leaves no greasy residue behind. — Paula's Choice Clear Oil-Free Moisturizer”
- “absorbs instantly — ISDIN Eryfotona Actinica”
- “ultra-light fluid product, which makes it super easy to apply — ISDIN Fusion Water”
Brightness, Tone and Anti-Aging Mostly MentionedMostly Mentioned
- “visible glow — Paula's Choice C15 Super Booster”
- “skin looks plumper — Paula's Choice Pro-Collagen Multi-Peptide Booster”
- “helps reduce swelling in the area of my under-eye bags — ISDIN K-Ox Eyes”
- “Skin feels intensely hydrated — ISDIN Hyaluronic Concentrate”
Skin Texture Smoothing and Pores Mostly MentionedRarely Noted
- “cleared my bumps — Paula's Choice Skin Perfecting 2% BHA Liquid Exfoliant”
- “skin becomes very smooth — Paula's Choice 1% Retinol Treatment”
- “pores look smaller — Paula's Choice 10% Niacinamide Booster”
- “skin was much smoother — ISDIN Retinal Intense Serum”
Sensitive Skin and Gentle Care Often MentionedOften Mentioned
- “Sensitive/reactive skin tolerates — ISDIN Hyaluronic Moisture”
- “no excessive exfoliation — ISDIN Retinal Intense Serum”
- “doesn't sting eyes — ISDIN Eryfotona Actinica”
- “Finally a vitamin C product I can use — Paula's Choice 25% Vitamin C + Glutathione Clinical Serum”
Acne and Blemish Control Often MentionedNot noted
- “Helped clear my cystic acne — Paula's Choice CLEAR Pore Normalizing Cleanser”
- “heals blemishes faster — Paula's Choice Skin Perfecting 2% BHA Liquid Exfoliant”
- “Removes all my makeup easily — Paula's Choice CLEAR Pore Normalizing Cleanser”
Makeup Compatibility and Finish Not notedOften Mentioned
- “doesn't leave you white as a ghost — ISDIN Fusion Water”
- “acts like a primer — ISDIN Eryfotona Actinica”
- “dries down matte — ISDIN Eryfotona Actinica”
High Price and Value Issues Mostly MentionedOften Mentioned
- “tiny tube — Paula's Choice 10% Azelaic Acid Booster”
- “Sooooo expensive — Paula's Choice 25% Vitamin C + Glutathione Clinical Serum”
- “very expensive — ISDIN Eryfotona Actinica”
- “My only wish is that ISDIN would make this product in a bigger size bottle. — ISDIN Fusion Water”
Unpleasant Smell or Scent Concerns Often MentionedOften Mentioned
- “smells like grain — Paula's Choice 10% Azelaic Acid Booster”
- “smells like hot dog water — Paula's Choice C15 Super Booster”
- “smell is overpowering — ISDIN Eryfotona Actinica”
- “lingering headache inducing effect — ISDIN K-Ox Eyes”
Packaging and Size Issues Often MentionedRarely Noted
- “Pump stopped working — ISDIN Hyaluronic Concentrate”
- “I like the actual product, but the packaging is awful, I've already lost three bottles the applicator pops off. — ISDIN Flavo-C Serum”
- “surprisingly small bottle — Paula's Choice Skin-Smoothing Retinol Body Treatment”
Product Formula and Stability Issues Sometimes NotedSometimes Noted
- “turned orange in weeks — Paula's Choice C15 Super Booster”
- “Did not notice any difference in my pores. — Paula's Choice Skin Balancing Pore-Reducing Toner”
- “did nothing — Paula's Choice 10% Niacinamide Booster”
- “don't see result — ISDIN K-Ox Eyes”
Paula's Choice vs ISDIN routines for dry skin
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Cleanser
CeraVe Hydrating Facial Cleanser
Morning · Evening · Once a week
CA$20.19
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Hydrating Toner
Dear, Klairs Supple Preparation Unscented Toner
Morning
CA$27.99
-
Moisturizer
Tata Harper Repairative Moisturizer
Morning · Evening · Once a week
CA$162.00
-
SPF
Fusion Water
Morning
CA$69.99
-
Pre-Cleanser
MISSHA Ultra Hyalon Cleansing Cream
Evening · Once a week
CA$17.99
-
Serum or Treatment
Flavo-C Serum
Evening · Once a week
CA$65.00
-
Nourishing Mask
MEDIHEAL Vita Essential Mask
Once a week
CA$29.99
-
Cleanser
CLEAR Pore Normalizing Cleanser
Morning · Evening · Once a week
CA$54.99
-
Hydrating Toner
Skin Recovery Enriched Calming Toner
Morning
CA$47.00
-
Moisturizer
Replenishing Moisturizer
Morning · Evening · Once a week
CA$68.00
-
SPF
Youth-Extending Daily Hydrating Fluid SPF 50
Morning
CA$55.00
-
Pre-Cleanser
MISSHA Ultra Hyalon Cleansing Cream
Evening · Once a week
CA$17.99
-
Serum or Treatment
Pro-Collagen Multi-Peptide Booster
Evening · Once a week
CA$84.00
-
Nourishing Mask
MEDIHEAL Vita Essential Mask
Once a week
CA$29.99
Buy ISDIN routine · CA$393.15 · 94% fit
Buy Paula's Choice routine · CA$301.97 · 84% fitSee multi-brand routine · 99% fit
Paula's Choice vs ISDIN routines for oily skin
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Cleanser
CeraVe Foaming Facial Cleanser
Morning · Evening · Once a week
CA$20.96
-
Hydrating Toner
Paula's Choice Skin Balancing Pore-Reducing Toner
Morning · Once a week
CA$37.60
-
Moisturizer
COSRX Oil-Free Ultra-Moisturizing Lotion (with Birch Sap)
Morning · Evening · Once a week
CA$29.98
-
SPF
Fusion Water
Morning
CA$69.99
-
Pre-Cleanser
Pyunkang Yul Deep Cleansing Oil
Evening · Once a week
CA$23.99
-
Cleansing Toner
Pixi Glow Tonic
Evening
CA$28.90
-
Serum or Treatment
Flavo-C Serum
Evening · Once a week
CA$65.00
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
CA$29.50
-
Cleansing Mask
Tatcha The Clarifying Clay Mask
Once a week
CA$95.00
-
Cleanser
CLEAR Pore Normalizing Cleanser
Morning · Evening · Once a week
CA$54.99
-
Hydrating Toner
Advanced Replenishing Toner
Morning · Once a week
CA$41.00
-
Moisturizer
RESIST Intensive Wrinkle-Repair Retinol Serum
Morning · Evening · Once a week
CA$102.00
-
SPF
Youth-Extending Daily Hydrating Fluid SPF 50
Morning
CA$55.00
-
Pre-Cleanser
Pyunkang Yul Deep Cleansing Oil
Evening · Once a week
CA$23.99
-
Cleansing Toner
Pixi Glow Tonic
Evening
CA$28.90
-
Serum or Treatment
Niacinamide 20% Treatment
Evening · Once a week
CA$84.00
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
CA$29.50
-
Cleansing Mask
Tatcha The Clarifying Clay Mask
Once a week
CA$95.00
Buy ISDIN routine · CA$400.92 · 91% fit
Buy Paula's Choice routine · CA$357.38 · 87% fitSee multi-brand routine · 96% fit
Paula's Choice vs ISDIN routines for combination skin
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Cleanser
Fresh Soy Face Cleanser
Morning · Evening · Once a week
CA$44.95
-
Hydrating Toner
Paula's Choice Skin Balancing Pore-Reducing Toner
Morning · Once a week
CA$37.60
-
Moisturizer
COSRX Oil-Free Ultra-Moisturizing Lotion (with Birch Sap)
Morning · Evening · Once a week
CA$29.98
-
SPF
Fusion Water
Morning
CA$69.99
-
Pre-Cleanser
Pyunkang Yul Deep Cleansing Oil
Evening · Once a week
CA$23.99
-
Cleansing Toner
Medicube Zero Pore Pad 2.0
Evening
CA$31.99
-
Serum or Treatment
Flavo-C Serum
Evening · Once a week
CA$65.00
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
CA$29.50
-
Cleansing Mask
Origins Original Skin Retexturizing Mask with Rose Clay
Once a week
CA$50.00
-
Cleanser
CLEAR Pore Normalizing Cleanser
Morning · Evening · Once a week
CA$54.99
-
Hydrating Toner
Advanced Replenishing Toner
Morning · Once a week
CA$41.00
-
Moisturizer
Replenishing Moisturizer
Morning · Evening · Once a week
CA$68.00
-
SPF
Youth-Extending Daily Hydrating Fluid SPF 50
Morning
CA$55.00
-
Pre-Cleanser
Pyunkang Yul Deep Cleansing Oil
Evening · Once a week
CA$23.99
-
Cleansing Toner
Medicube Zero Pore Pad 2.0
Evening
CA$31.99
-
Serum or Treatment
Niacinamide 20% Treatment
Evening · Once a week
CA$84.00
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
CA$29.50
-
Cleansing Mask
Origins Original Skin Retexturizing Mask with Rose Clay
Once a week
CA$50.00
Buy ISDIN routine · CA$383.00 · 92% fit
Buy Paula's Choice routine · CA$383.47 · 88% fitSee multi-brand routine · 96% fit
Questions and answers
Paula's Choice or ISDIN: which is better?
Both brands are great choices, as Paula's Choice is better suited for oily and acne-prone skin while ISDIN excels with dry and sensitive skin. Lovi rates the routine fit for every skin type as Superior for ISDIN and High for Paula's Choice.
What is the difference between Paula's Choice and ISDIN?
Paula's Choice fits combination, oily, and acne-prone skin best with fragrance-free formulas focused on smoothing and blemishes, whereas ISDIN is best for dry and sensitive skin with popular ultralight sunscreens.
Paula's Choice or ISDIN for dry skin?
ISDIN is the better choice for dry skin because Lovi rates its routine fit as Superior, compared to High for Paula's Choice. ISDIN also offers lightweight moisturizers that shoppers love for daily hydration.
Paula's Choice or ISDIN: which moisturizer is better?
Both brands offer moisturizers, but ISDIN fits dry, sensitive, and dry sensitive skin best, while Paula's Choice products on this page lean towards combination, oily, and acne-prone skin. ISDIN moisturizers feature lightweight formulas and sometimes include fragrance, whereas Paula's Choice options on this page are fragrance-free.
Which is more affordable, Paula's Choice or ISDIN?
Both Paula's Choice and ISDIN share the same level for high price and value issues, as reviewers frequently mention high price points for both brands.
Between Paula's Choice and ISDIN, which brand does better for skin texture smoothing and pores?
Paula's Choice does better for skin texture smoothing and pores. The products on this page help refine texture and clear pores effectively.
How do the fragrance profiles compare between Paula's Choice and ISDIN products?
Paula's Choice lists no fragrance across the products on this page, whereas ISDIN includes fragrance in 5 of its 8 products.
Which brand offers better performance for acne and blemish control according to the review themes?
Paula's Choice offers better performance for acne and blemish control on this page.
Paula's Choice or ISDIN for oily skin?
Both brands offer a Superior routine fit for oily skin. Paula's Choice features fragrance-free products on this page that focus heavily on acne and blemish control, while ISDIN is recognized for its ultralight sunscreens.
Paula's Choice or ISDIN: which sunscreen is better?
Both Paula's Choice and ISDIN offer sunscreens on this page with Superior fit levels for various skin types. ISDIN sunscreens are mostly mentioned by reviewers for their ultralight, makeup-friendly, and skin-friendly formulas.
Paula's Choice or ISDIN for sensitive skin?
Both brands are great choices for sensitive skin, as Lovi rates the routine fit for sensitive skin as High for Paula's Choice and Superior for ISDIN.
Paula's Choice or ISDIN for acne-prone skin?
Paula's Choice is better for acne-prone skin because the products on this page excel at acne and blemish control. It features specialized exfoliants and treatments that help manage breakouts effectively.
Research behind their key ingredients
Molecular basis of retinol anti-ageing properties in naturally aged human skin in vivo
Effects of ascorbic acid on gingival melanin pigmentation in vitro and in vivo
Apigenin inhibits UVA-induced cytotoxicity in vitro and prevents signs of skin aging in vivo
Reduction in the appearance of facial hyperpigmentation by topical N-acetyl glucosamine
Topical glutathione amino acid precursors protect skin against environmental and oxidative stress
Tocotrienol-rich fraction attenuates UV-induced inflammaging: A bench to bedside study
Chemical peels for acne vulgaris: a systematic review of randomised controlled trials
The impacts of sodium lauroyl sarcosinate in facial cleanser on facial skin microbiome and lipidome
Nanostructured Lipid Carrier for Topical Application of N-Acetyl Glucosamine
Borage Oil Treated with Immobilized Lipase Inhibits Melanogenesis
Supramolecular collagen nanoparticles for anti-wrinkle, skin whitening, and moisturizing effects
Novel beads made of alpha-cyclodextrin and oil for topical delivery of a lipophilic drug
Comparison of methods for assessing photoprotection against ultraviolet A in vivo
Functional properties and skin care effects of sodium trehalose sulfate
Nanocomplex of quaternized cyclodextrin grafted chitosan and hyaluronic acid for a skin delivery
Treatment with Ascorbyl Glucoside-Arginine Complex Ameliorates Solar Lentigos
The clinical efficacy of a new emulsion for acne and conspicuous facial pore amelioration
Targeting Circadian Rhythm for the Regulation of Skin Collagen Metabolism
Retrospective Review of Dermal Safety Studies of Organic Sunscreens
Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
-

Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
-

Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
-

Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
-

Medical Board
Cosmetic chemist, SCS, IFSCC member
-

Medical Board, Medical Advisor
Dermatology MD
-

Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
-

Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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