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Kiehl's vs Good Molecules

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Kiehl's and Good Molecules are American skincare brands offering trusted moisturizers, serums, eye products, and more. Kiehl's is beloved for featuring ingredients like glycerin and squalane, while the second brand utilizes glycerin and hyaluronic acid. The first brand suits dry skin and skin with dark spots best, whereas both suit acne-prone skin and the latter suits sensitive skin. They differ primarily in their specific compositions and target concerns, with the first brand relying on moisture-retaining properties and the other focusing on gentle effectiveness.

Kiehl's is an American skincare brand founded in 1851 and owned by L'Oréal S.A. since 2000.

loreal.comen.wikipedia.org

Good Molecules is an American skincare brand founded in 2019 and owned by Beautylish, Inc..

beautymatter.comgoodmolecules.compitchbook.compreqin.com

This page compares some of the most popular Kiehl's and Good Molecules products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Kiehl's vs Good Molecules products

People Say

Kiehl'sGood Molecules
  • Affordable and Great Value Price Not notedMostly Mentioned
    • “best value for money — Good Molecules Hyaluronic Acid Serum”
    • “great value — Good Molecules Niacinamide Serum”
  • Lightweight and Non-Greasy Texture Often MentionedOften Mentioned
    • “feels like nothing — Kiehl's Better Screen UV Serum”
    • “absorbs instantly without residue — Kiehl's Ultra Facial Oil-Free Gel Cream”
    • “Absorbs quickly — Kiehl's Ultra Facial Cream”
    • “absorbs quickly... zero irritation or tacky feeling — Good Molecules Discoloration Correcting Serum”
  • Deep Hydration and Moisture Often MentionedSometimes Noted
    • “Keeps skin moisturized for 24+ hours — Kiehl's Ultra Facial Cream”
    • “Feels like a drink of water — Kiehl's Hydro-Plumping Serum Concentrate”
    • “savior for dry patches — Kiehl's Creamy Eye Treatment with Avocado”
    • “skin appears smooth and supple — Good Molecules Hyaluronic Acid Serum”
  • Gentle and Sensitive Skin Friendly Often MentionedOften Mentioned
    • “experienced zero irritation — Kiehl's Retinol Skin-Renewing Daily Micro-Dose Serum”
    • “fragrance-free — Kiehl's Ultra Facial Cream”
    • “no skin purging — Good Molecules Gentle Retinol Cream”
    • “leaves my face feeling clean without the drying — Good Molecules Hydrating Facial Cleansing Gel”
  • Skin Barrier and Texture Improvement Sometimes NotedOften Mentioned
    • “skin looks like brand new baby skin — Good Molecules Overnight Exfoliating Treatment”
    • “Leaves skin "baby soft," "super smooth," "polished feel" — Good Molecules Pineapple Exfoliating Powder”
    • “softened fine lines — Good Molecules Gentle Retinol Cream”
    • “skin feels smoother — Kiehl's Retinol Skin-Renewing Daily Micro-Dose Serum”
  • Fades Dark Spots and Brightens Sometimes NotedSometimes Noted
    • “Acne marks are gone — Kiehl's Clearly Corrective™ Dark Spot Solution”
    • “Skin looks radiant — Kiehl's Clearly Corrective™ Dark Spot Solution”
    • “scar on your chin doesn't look nearly as noticeable — Good Molecules Discoloration Correcting Serum”
    • “skin looks more radiant — Good Molecules Niacinamide Brightening Toner”
  • High Price and Value Concerns Mostly MentionedNot noted
    • “pricy daily staple — Kiehl's Ultra Facial Cream”
  • Breakouts and Acne Sometimes NotedSometimes Noted
    • “caused cystic acne — Kiehl's Midnight Recovery Concentrate”
    • “cystic acne for some — Kiehl's Ultra Facial Cream”
    • “face broke out everywhere — Good Molecules Discoloration Correcting Serum”
    • “gave me little white bumps — Good Molecules Niacinamide Serum”
  • Packaging and Design Issues Rarely NotedSometimes Noted
    • “dipping fingers is unsanitary — Kiehl's Ultra Facial Cream”
    • “Dropper doesn't reach bottom — Kiehl's Clearly Corrective™ Dark Spot Solution”
    • “Metal tube cracks — Good Molecules Yerba Mate Wake Up Eye Gel”

Kiehl's vs Good Molecules routines for dry skin

Buy Good Molecules routine · SAR 930.09 · 89% fitBuy Kiehl's routine · SAR 2,309.98 · 84% fitSee multi-brand routine · 96% fit

Kiehl's vs Good Molecules routines for oily skin

Buy Good Molecules routine · SAR 1,384.06 · 89% fitBuy Kiehl's routine · SAR 2,172.23 · 80% fitSee multi-brand routine · 97% fit

Kiehl's vs Good Molecules routines for combination skin

Buy Good Molecules routine · SAR 1,216.20 · 89% fitBuy Kiehl's routine · SAR 2,149.18 · 83% fitSee multi-brand routine · 97% fit

Questions and answers

Kiehl's or Good Molecules: which is better?

Both brands are great choices, but Good Molecules reaches a Superior Lovi fit for sensitive and acne-prone skin types while offering budget-friendly prices. Kiehl's is known for its lightweight and non-greasy textures along with deep hydration, though reviewers often mention a higher price point.

What is the difference between Kiehl's and Good Molecules?

Good Molecules offers more affordable prices and better fits for sensitive and acne-prone skin, while Kiehl's is known for a higher price point and provides lightweight, non-greasy textures with deep hydration.

Kiehl's or Good Molecules for dry skin?

Both Kiehl's and Good Molecules offer a high routine fit for dry skin. Kiehl's is noted for deep hydration and moisture, while Good Molecules is known for affordability and hydrating moisturizers.

Kiehl's or Good Molecules: which cleanser is better?

Both Kiehl's and Good Molecules offer great cleansers depending on your skin type, with Kiehl's performing exceptionally for oily and acne-prone skin while Good Molecules is ideal for dry and sensitive skin. Reviewers often mention that Kiehl's provides lightweight and non-greasy textures, whereas Good Molecules is known for being affordable and gentle.

Which is more affordable, Kiehl's or Good Molecules?

Good Molecules is more affordable than Kiehl's, as reviewers frequently mention its affordable and great value serums and moisturizers, whereas a high price point is a common concern for Kiehl's.

Which brand has better options for fading dark spots and brightening?

Both Kiehl's and Good Molecules offer products on this page that are well-suited for fading dark spots and brightening. Reviewers note that both brands perform equally well in this category.

How do the founding years and ownership of Kiehl's and Good Molecules compare?

Kiehl's was founded in 1851 in the United States and has been owned by L'Oréal S.A. since 2000. In contrast, Good Molecules was founded in 2019 in the United States and is owned by Beautylish, Inc.

Which brand has more products formulated with fragrance?

Kiehl's has more products formulated with fragrance, with two products on the page listing fragrance, whereas every product from Good Molecules lists no fragrance.

Kiehl's or Good Molecules for oily skin?

Both Kiehl's and Good Molecules offer a high routine fit for oily skin, making either brand a strong choice depending on your budget and preference for lightweight textures.

Kiehl's or Good Molecules: which moisturizer is better?

Good Molecules offers better moisturizer options for sensitive and dry sensitive skin with a Superior Lovi fit level, whereas Kiehl's provides a High fit for those skin types. Reviewers often mention Good Molecules for affordable and hydrating moisturizers.

Kiehl's or Good Molecules for sensitive skin?

Good Molecules is the better choice for sensitive skin, as Lovi rates its routine as Superior compared to Kiehl's High. Both brands offer products that are fragrance-free or mostly fragrance-free.

Kiehl's or Good Molecules: which sunscreen is better?

Good Molecules offers a superior fit for dry sensitive skin, dry skin, sensitive skin, skin with dark spots, and mature skin with its Sheer Mineral Sunscreen SPF 30, whereas Kiehl's Better Screen UV Serum has a high fit for skin with dark spots, combination skin, sensitive skin, acne-prone skin, and mature skin.

Kiehl's or Good Molecules for acne-prone skin?

Good Molecules is the better choice for acne-prone skin, as Lovi rates its routine as Superior compared to an Average fit for Kiehl's.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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