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Kiehl's vs Good Molecules

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Kiehl's and Good Molecules are two American skincare brands offering thoughtful moisturizers, serums, toners, eye products, and more. Kiehl's is known for glycerin and squalane formulations that suit dark spots and combination skin best, while the younger brand relies on glycerin and hyaluronic acid to serve dry and acne-prone skin. Both brands differ in their specific standout items and targeted ingredients, such as squalane for oxidative stress versus hyaluronic acid for wrinkles.

Kiehl's is an American skincare brand founded in 1851 and owned by L'Oréal S.A. since 2000.

loreal.comen.wikipedia.org

Good Molecules is an American skincare brand founded in 2019 and owned by Beautylish, Inc..

beautymatter.comgoodmolecules.compitchbook.compreqin.com

This page compares some of the most popular Kiehl's and Good Molecules products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Kiehl's vs Good Molecules products

People Say

Kiehl'sGood Molecules
  • Affordable and Great Value Price Not notedMostly Mentioned
    • “best value for money — Good Molecules Hyaluronic Acid Serum”
    • “great value — Good Molecules Niacinamide Serum”
  • Lightweight and Non-Greasy Texture Often MentionedOften Mentioned
    • “feels like nothing — Kiehl's Better Screen UV Serum”
    • “absorbs instantly without residue — Kiehl's Ultra Facial Oil-Free Gel Cream”
    • “Absorbs quickly — Kiehl's Ultra Facial Cream”
    • “absorbs quickly... zero irritation or tacky feeling — Good Molecules Discoloration Correcting Serum”
  • Deep Hydration and Moisture Often MentionedSometimes Noted
    • “Keeps skin moisturized for 24+ hours — Kiehl's Ultra Facial Cream”
    • “Feels like a drink of water — Kiehl's Hydro-Plumping Serum Concentrate”
    • “savior for dry patches — Kiehl's Creamy Eye Treatment with Avocado”
    • “skin appears smooth and supple — Good Molecules Hyaluronic Acid Serum”
  • Gentle and Sensitive Skin Friendly Often MentionedOften Mentioned
    • “experienced zero irritation — Kiehl's Retinol Skin-Renewing Daily Micro-Dose Serum”
    • “fragrance-free — Kiehl's Ultra Facial Cream”
    • “no skin purging — Good Molecules Gentle Retinol Cream”
    • “leaves my face feeling clean without the drying — Good Molecules Hydrating Facial Cleansing Gel”
  • Skin Barrier and Texture Improvement Sometimes NotedOften Mentioned
    • “skin looks like brand new baby skin — Good Molecules Overnight Exfoliating Treatment”
    • “Leaves skin "baby soft," "super smooth," "polished feel" — Good Molecules Pineapple Exfoliating Powder”
    • “softened fine lines — Good Molecules Gentle Retinol Cream”
    • “skin feels smoother — Kiehl's Retinol Skin-Renewing Daily Micro-Dose Serum”
  • Fades Dark Spots and Brightens Sometimes NotedSometimes Noted
    • “Acne marks are gone — Kiehl's Clearly Corrective™ Dark Spot Solution”
    • “Skin looks radiant — Kiehl's Clearly Corrective™ Dark Spot Solution”
    • “scar on your chin doesn't look nearly as noticeable — Good Molecules Discoloration Correcting Serum”
    • “skin looks more radiant — Good Molecules Niacinamide Brightening Toner”
  • High Price and Value Concerns Mostly MentionedNot noted
    • “pricy daily staple — Kiehl's Ultra Facial Cream”
  • Breakouts and Acne Sometimes NotedSometimes Noted
    • “caused cystic acne — Kiehl's Midnight Recovery Concentrate”
    • “cystic acne for some — Kiehl's Ultra Facial Cream”
    • “face broke out everywhere — Good Molecules Discoloration Correcting Serum”
    • “gave me little white bumps — Good Molecules Niacinamide Serum”
  • Packaging and Design Issues Rarely NotedSometimes Noted
    • “dipping fingers is unsanitary — Kiehl's Ultra Facial Cream”
    • “Dropper doesn't reach bottom — Kiehl's Clearly Corrective™ Dark Spot Solution”
    • “Metal tube cracks — Good Molecules Yerba Mate Wake Up Eye Gel”

Kiehl's vs Good Molecules routines for dry skin

See multi-brand routine · 98% fit

Kiehl's vs Good Molecules routines for oily skin

See multi-brand routine · 97% fit

Kiehl's vs Good Molecules routines for combination skin

See multi-brand routine · 96% fit

Questions and answers

Kiehl's or Good Molecules: which is better?

Good Molecules offers better routine fits for dry skin, acne-prone skin, mature skin, skin with dark spots, and dry sensitive skin on the products on this page, where it rates Superior, while Kiehl's rates High for those same categories. Good Molecules also stands out for offering affordable and great value serums, whereas Kiehl's is often noted for a high price point.

What is the difference between Kiehl's and Good Molecules?

Good Molecules offers a superior routine fit for dry skin, acne-prone skin, mature skin, skin with dark spots, and dry sensitive skin, while Kiehl's is noted for lightweight, non-greasy moisturizers and deep hydration. Good Molecules provides affordable and great value serums, whereas Kiehl's products on this page often come with a high price point.

Kiehl's or Good Molecules for dry skin?

Good Molecules is the better choice for dry skin, as Lovi rates its routine as Superior compared to High for Kiehl's. The products on this page for Good Molecules include a Lightweight Daily Moisturizer and Sheer Mineral Sunscreen SPF 30 that provide deep hydration.

Dermatologic Therapy, 2022

Kiehl's or Good Molecules: which cleanser is better?

Good Molecules offers a cleanser with a high fit for dry and sensitive skin, while the products on this page for Kiehl's include cleansers with a superior fit for oily and oily acne-prone skin.

Which is more affordable, Kiehl's or Good Molecules?

Good Molecules is more affordable than Kiehl's, as reviewers mostly mention the brand's products on this page for affordable and great value serums and moisturizers. In contrast, reviewers often mention a high price point as a drawback for Kiehl's.

Which brand has better options for mature skin, Kiehl's or Good Molecules?

Good Molecules has better options for mature skin, as Lovi rates its routine as Superior compared to High for Kiehl's. Reviewers often mention that the products on this page help fade dark spots and improve skin texture.

Do Kiehl's and Good Molecules products contain fragrance?

Good Molecules lists no fragrance in the ingredients for every product on its page, whereas Kiehl's includes fragrance in 2 of the 28 products on the page.

Which brand performs better for fading dark spots and brightening?

Both Kiehl's and Good Molecules perform equally well for fading dark spots and brightening, as both brands achieve a High routine fit for skin with dark spots. The products on this page help improve skin brightness and target hyperpigmentation effectively.

Kiehl's or Good Molecules for oily skin?

Both Kiehl's and Good Molecules offer a High routine fit for oily skin. Reviewers often mention that Kiehl's provides lightweight, non-greasy moisturizers.

Kiehl's or Good Molecules: which moisturizer is better?

Good Molecules offers superior routine fit for dry skin compared to Kiehl's. Reviewers find that Good Molecules provides affordable and hydrating moisturizers, whereas Kiehl's is often noted for a high price point.

Kiehl's or Good Molecules for sensitive skin?

Both Kiehl's and Good Molecules offer a High routine fit for sensitive skin. Reviewers note that both brands provide gentle and sensitive skin-friendly products.

Kiehl's or Good Molecules: which sunscreen is better?

Good Molecules is the better choice for sunscreen because Lovi rates its Sheer Mineral Sunscreen SPF 30 as Superior for dry skin, dry sensitive skin, sensitive skin, skin with dark spots, and mature skin, whereas Kiehl's Better Screen UV Serum is rated High for those skin types.

Kiehl's or Good Molecules for acne-prone skin?

Good Molecules is a better fit for acne-prone skin, as Lovi rates its routine as Superior compared to an Average fit for Kiehl's. The products on this page for Good Molecules also feature a range of targeted treatments that help manage breakouts.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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