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Kiehl's vs Good Molecules

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Kiehl's and Good Molecules are American skincare brands offering thoughtfully crafted moisturizers, serums, toners, and eye products designed to improve hydration and restore barrier function. Kiehl's is known for incorporating glycerin and squalane to suit combination and mature skin, whereas Good Molecules relies on glycerin and hyaluronic acid to best support dry and combination skin. While both brands feature targeted solutions for acne-prone skin, dark spots, and mature skin, they differ in their heritage, ownership, and precise active ingredients.

Kiehl's is an American skincare brand founded in 1851 and owned by L'Oréal S.A. since 2000.

loreal.comen.wikipedia.org

Good Molecules is an American skincare brand founded in 2019 and owned by Beautylish, Inc..

beautymatter.comgoodmolecules.compitchbook.compreqin.com

This page compares some of the most popular Kiehl's and Good Molecules products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Kiehl's vs Good Molecules products

People Say

Kiehl'sGood Molecules
  • Affordable and Great Value Price Not notedMostly Mentioned
    • “best value for money — Good Molecules Hyaluronic Acid Serum”
    • “great value — Good Molecules Niacinamide Serum”
  • Lightweight and Non-Greasy Texture Often MentionedOften Mentioned
    • “feels like nothing — Kiehl's Better Screen UV Serum”
    • “absorbs instantly without residue — Kiehl's Ultra Facial Oil-Free Gel Cream”
    • “Absorbs quickly — Kiehl's Ultra Facial Cream”
    • “absorbs quickly... zero irritation or tacky feeling — Good Molecules Discoloration Correcting Serum”
  • Deep Hydration and Moisture Often MentionedSometimes Noted
    • “Keeps skin moisturized for 24+ hours — Kiehl's Ultra Facial Cream”
    • “Feels like a drink of water — Kiehl's Hydro-Plumping Serum Concentrate”
    • “savior for dry patches — Kiehl's Creamy Eye Treatment with Avocado”
    • “skin appears smooth and supple — Good Molecules Hyaluronic Acid Serum”
  • Gentle and Sensitive Skin Friendly Often MentionedOften Mentioned
    • “experienced zero irritation — Kiehl's Retinol Skin-Renewing Daily Micro-Dose Serum”
    • “fragrance-free — Kiehl's Ultra Facial Cream”
    • “no skin purging — Good Molecules Gentle Retinol Cream”
    • “leaves my face feeling clean without the drying — Good Molecules Hydrating Facial Cleansing Gel”
  • Skin Barrier and Texture Improvement Sometimes NotedOften Mentioned
    • “skin looks like brand new baby skin — Good Molecules Overnight Exfoliating Treatment”
    • “Leaves skin "baby soft," "super smooth," "polished feel" — Good Molecules Pineapple Exfoliating Powder”
    • “softened fine lines — Good Molecules Gentle Retinol Cream”
    • “skin feels smoother — Kiehl's Retinol Skin-Renewing Daily Micro-Dose Serum”
  • Fades Dark Spots and Brightens Sometimes NotedSometimes Noted
    • “Acne marks are gone — Kiehl's Clearly Corrective™ Dark Spot Solution”
    • “Skin looks radiant — Kiehl's Clearly Corrective™ Dark Spot Solution”
    • “scar on your chin doesn't look nearly as noticeable — Good Molecules Discoloration Correcting Serum”
    • “skin looks more radiant — Good Molecules Niacinamide Brightening Toner”
  • High Price and Value Concerns Mostly MentionedNot noted
    • “pricy daily staple — Kiehl's Ultra Facial Cream”
  • Breakouts and Acne Sometimes NotedSometimes Noted
    • “caused cystic acne — Kiehl's Midnight Recovery Concentrate”
    • “cystic acne for some — Kiehl's Ultra Facial Cream”
    • “face broke out everywhere — Good Molecules Discoloration Correcting Serum”
    • “gave me little white bumps — Good Molecules Niacinamide Serum”
  • Packaging and Design Issues Rarely NotedSometimes Noted
    • “dipping fingers is unsanitary — Kiehl's Ultra Facial Cream”
    • “Dropper doesn't reach bottom — Kiehl's Clearly Corrective™ Dark Spot Solution”
    • “Metal tube cracks — Good Molecules Yerba Mate Wake Up Eye Gel”

Kiehl's vs Good Molecules routines for dry skin

See multi-brand routine · 97% fit

Kiehl's vs Good Molecules routines for oily skin

See multi-brand routine · 95% fit

Kiehl's vs Good Molecules routines for combination skin

See multi-brand routine · 96% fit

Questions and answers

Kiehl's or Good Molecules: which is better?

Good Molecules is the better choice for shoppers seeking affordability and superior routine fit across most skin types, including dry, sensitive, and acne-prone skin. Meanwhile, Kiehl's stands out on this page for its lightweight, non-greasy textures and deep hydration.

What is the difference between Kiehl's and Good Molecules?

Good Molecules tends to be more affordable and generally achieves a superior routine fit across most skin types on this page compared to Kiehl's. However, Kiehl's is frequently noted for providing lighter, less greasy textures and deep hydration, while Good Molecules is entirely fragrance-free across the products on this page.

Kiehl's or Good Molecules for dry skin?

Good Molecules offers a superior routine fit for dry skin compared to Kiehl's. Reviewers often mention Good Molecules for affordable and hydrating moisturizers.

Kiehl's or Good Molecules: which cleanser is better?

Good Molecules is the better choice for cleansers on this page, achieving a Superior routine fit for acne-prone, oily, and oily acne-prone skin types compared to Kiehl's High fit.

Which is more affordable, Kiehl's or Good Molecules?

Good Molecules is more affordable than Kiehl's, as reviewers frequently note its affordable and great value serums and moisturizers, whereas a high price point is a common concern for Kiehl's.

Which brand has better packaging and design, Kiehl's or Good Molecules?

Good Molecules does better for packaging and design compared to the products on this page for Kiehl's.

Which brand is better for improving skin texture and the skin barrier, Kiehl's or Good Molecules?

Good Molecules does better for improving skin texture and the skin barrier compared to Kiehl's. The products on this page help provide barrier and texture improvement with key ingredients like hyaluronic acid and niacinamide.

Dermatologic Therapy, 2022Antioxidants, 2021

How do the founding years and corporate owners of Kiehl's and Good Molecules compare?

Kiehl's was founded in 1851 in the United States and has been owned by L'Oréal S.A. since 2000, whereas Good Molecules was founded in 2019 in the United States and is owned by Beautylish, Inc.

Kiehl's or Good Molecules for oily skin?

For oily skin, Good Molecules achieves a Superior routine fit on this page, whereas Kiehl's reaches a High fit level. Reviewers often mention Good Molecules for its affordable and great value serums, while Kiehl's is known for lightweight, non-greasy moisturizers.

Kiehl's or Good Molecules: which moisturizer is better?

Good Molecules offers superior routine fit for dry skin compared to Kiehl's. Reviewers often mention Good Molecules for affordable and hydrating moisturizers, while Kiehl's features lightweight, non-greasy moisturizers.

Kiehl's or Good Molecules for sensitive skin?

Both Kiehl's and Good Molecules are good for sensitive skin, with Kiehl's offering High routine fit and Good Molecules offering Superior routine fit. Reviewers note that both brands are gentle and sensitive-skin friendly.

Kiehl's or Good Molecules: which sunscreen is better?

Good Molecules offers a Superior fit for dry sensitive skin, dry skin, sensitive skin, skin with dark spots, and mature skin with its Sheer Mineral Sunscreen SPF 30, whereas Kiehl's Better Screen UV Serum achieves a High fit for those same skin types.

Kiehl's or Good Molecules for acne-prone skin?

Good Molecules is a better choice for acne-prone skin, offering a Superior routine fit compared to Kiehl's Average fit level.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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