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Beauty of Joseon vs Good Molecules

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Beauty of Joseon and Good Molecules are popular skincare brands that offer thoughtfully formulated serums, moisturizers, and more featuring key ingredients like glycerin and hyaluronic acid. Both options suit sensitive skin best, while the Korean line is also tailored for dry sensitive skin and the American brand is favored for acne-prone skin. They differ in their specific offerings, as the former features masks and sunscreens with niacinamide alongside its standout masks, serums, and eye creams, while the latter provides eye products, exfoliants, and distinct targeted treatments.

Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.

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Good Molecules is an American skincare brand founded in 2019 and owned by Beautylish, Inc..

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This page compares some of the most popular Beauty of Joseon and Good Molecules products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Beauty of Joseon vs Good Molecules products

People Say

Beauty of JoseonGood Molecules
  • Unique and Pleasant Texture Mostly MentionedMostly Mentioned
    • “absorbs quickly... zero irritation or tacky feeling — Good Molecules Discoloration Correcting Serum”
    • “practically invisible on skin — Good Molecules PIMPLE PATCHES”
    • “absorbs instantly into skin — Good Molecules Lightweight Daily Moisturizer”
    • “sinks in instantly — Beauty of Joseon Ginseng Essence Water”
  • Gentle and Non-Irritating Formula Mostly MentionedOften Mentioned
    • “no irritation at all — Beauty of Joseon Revive Eye Serum”
    • “doesn't dry my skin like other cleansers — Beauty of Joseon Radiance Cleansing Balm”
    • “doesn't irritate my sensitive skin — Beauty of Joseon Apricot Blossom Peeling Gel”
    • “no skin purging — Good Molecules Gentle Retinol Cream”
  • Affordable Price and Great Value Not notedMostly Mentioned
    • “best value for money — Good Molecules Hyaluronic Acid Serum”
    • “great value — Good Molecules Niacinamide Serum”
  • Deep Hydration and Plumping Often MentionedOften Mentioned
    • “Saved my dry winter skin — Beauty of Joseon Dynasty Cream”
    • “eyes look less tired — Beauty of Joseon Revive Eye Serum”
    • “skin appears smooth and supple — Good Molecules Hyaluronic Acid Serum”
    • “Skin feels bouncy — Good Molecules Super Peptide Serum”
  • Radiant Glow and Brightening Sometimes NotedOften Mentioned
    • “gives a glass skin look — Beauty of Joseon Glow Serum”
    • “Gives me that chok-chok dewy look — Beauty of Joseon Dynasty Cream”
    • “scar on your chin doesn't look nearly as noticeable — Good Molecules Discoloration Correcting Serum”
    • “skin looks more radiant — Good Molecules Niacinamide Brightening Toner”
  • Calms Redness and Acne Sometimes NotedOften Mentioned
    • “pores are visibly smaller — Good Molecules Niacinamide Brightening Toner”
    • “sucked out all the gunk — Good Molecules PIMPLE PATCHES”
    • “Morning puffiness reduced — Good Molecules Yerba Mate Wake Up Eye Gel”
    • “reduced my redness significantly — Beauty of Joseon Glow Serum”
  • Causes Breakouts and Irritation Often MentionedSometimes Noted
    • “Broke me out in cystic acne — Beauty of Joseon Dynasty Cream”
    • “gave me cystic acne — Beauty of Joseon Ginseng Cleansing Oil”
    • “face broke out everywhere — Good Molecules Discoloration Correcting Serum”
    • “gave me little white bumps — Good Molecules Niacinamide Serum”
  • Scent and Odor Dislikes Often MentionedSometimes Noted
    • “Strong bergamot smell — Good Molecules Super Peptide Serum”
    • “weird faint smell — Good Molecules Gentle Retinol Cream”
    • “smelled of glycolic acid — Good Molecules Overnight Exfoliating Treatment”
    • “smells like cooking oil — Beauty of Joseon Ginseng Cleansing Oil”
  • Packaging and Dispensing Issues Sometimes NotedSometimes Noted
    • “dropper doesn't reach the bottom — Beauty of Joseon Glow Serum”
    • “Hate dipping my fingers in the jar — Beauty of Joseon Dynasty Cream”
    • “one pump is too much — Beauty of Joseon Revive Eye Serum”
    • “Metal tube cracks — Good Molecules Yerba Mate Wake Up Eye Gel”

Beauty of Joseon vs Good Molecules routines for dry skin

Buy Good Molecules routine · SAR 930.09 · 89% fitBuy Beauty of Joseon routine · SAR 432.98 · 82% fitSee multi-brand routine · 96% fit

Beauty of Joseon vs Good Molecules routines for oily skin

Buy Good Molecules routine · SAR 1,384.06 · 89% fitBuy Beauty of Joseon routine · SAR 484.14 · 80% fitSee multi-brand routine · 97% fit

Beauty of Joseon vs Good Molecules routines for combination skin

Buy Good Molecules routine · SAR 1,216.20 · 89% fitBuy Beauty of Joseon routine · SAR 470.18 · 81% fitSee multi-brand routine · 97% fit

Questions and answers

Beauty of Joseon or Good Molecules: which is better?

Good Molecules may be a better fit for shoppers seeking affordable serums that target acne and sensitivity, where Lovi rates the brand as superior. Beauty of Joseon is noted for gentle, non-irritating formulas and unique textures across the products on this page.

What is the difference between Beauty of Joseon and Good Molecules?

Good Molecules offers more affordable and great value serums that help fade dark spots and improve skin texture, while Beauty of Joseon is known for gentle, non-irritating formulas with lightweight, fast-absorbing toners. For fit levels, Good Molecules achieves a Superior rating for sensitive, acne-prone, and dry sensitive skin, whereas Beauty of Joseon reaches a High level for those same skin types.

Beauty of Joseon or Good Molecules for dry skin?

Both Beauty of Joseon and Good Molecules fit dry skin at a High level across the products on this page. Topical hyaluronic acid helps provide deep hydration and plumping for aging and dry skin.

Dermatologic Therapy, 2022

Beauty of Joseon or Good Molecules: which cleanser is better?

Both brands offer effective cleansers, but Beauty of Joseon is noted for providing gentler and less irritating formulas across the products on this page, while Good Molecules is recognized for better texture and value. Lovi rates the Green Plum Refreshing Cleanser from Beauty of Joseon as High for sensitive skin, and the Hydrating Facial Cleansing Gel from Good Molecules as High for sensitive skin as well.

Which is more affordable, Beauty of Joseon or Good Molecules?

Good Molecules offers more affordable and better value serums compared to Beauty of Joseon.

Which brand has better options for mature skin, Beauty of Joseon or Good Molecules?

Good Molecules has better options for mature skin, as Lovi rates its fit level for mature skin as High, whereas Beauty of Joseon is rated as Average. Retinol, which is found in Good Molecules' Gentle Retinol Cream, helps stimulate collagen accumulation in naturally aged skin.

The Journal of Investigative Dermatology, 2000Archives of Dermatology, 2007

How do the founding years and locations of Beauty of Joseon and Good Molecules compare?

Beauty of Joseon was founded in South Korea in 2016, while Good Molecules was founded in the United States in 2019.

Which brand is better suited for dry sensitive skin, Beauty of Joseon or Good Molecules?

Good Molecules is better suited for dry sensitive skin because Lovi rates its fit as Superior, whereas Beauty of Joseon has a High fit level for this skin type.

Beauty of Joseon or Good Molecules for oily skin?

Both Beauty of Joseon and Good Molecules are a High fit for oily skin. The products on this page for both brands offer great options for controlling oil and shine without clogging pores.

Beauty of Joseon or Good Molecules: which moisturizer is better?

Good Molecules offers a lightweight daily moisturizer that achieves a superior Lovi fit level for dry skin, whereas Beauty of Joseon features the Dynasty Cream with a high fit level for dry skin. Topical application of hyaluronic acid, a key ingredient found in the moisturizers of both brands, helps improve skin quality and signs of aging.

Dermatologic Therapy, 2022

Beauty of Joseon or Good Molecules for sensitive skin?

For sensitive skin, Good Molecules has a Superior Lovi fit level, whereas Beauty of Joseon has a High fit level. Reviewers mention that Good Molecules offers affordable and great value serums, while Beauty of Joseon is noted for its gentle and non-irritating formulas.

Beauty of Joseon or Good Molecules: which sunscreen is better?

Good Molecules offers a Sheer Mineral Sunscreen SPF 30 with a Lovi fit level of Superior for dry, dry sensitive, sensitive, skin with dark spots, and mature skin, while Beauty of Joseon Relief Sun: Rice + Probiotics has a High fit level for most of those same skin types and Average for acne-prone and mature skin. Both brands list no fragrance in the products on this page.

Beauty of Joseon or Good Molecules for acne-prone skin?

For acne-prone skin, Good Molecules is a superior fit compared to Beauty of Joseon, which is rated high. The products on this page for Good Molecules include options that help fade dark spots and improve skin texture, while reviewers note that they are very gentle serums.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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