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Kiehl's vs Good Molecules

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Kiehl's and Good Molecules are American skincare brands known for their thoughtful moisturizers, serums, toners, eye products, and more. Kiehl's incorporates nourishing glycerin and squalane to suit skin with dark spots and combination skin best, while the brand harnesses the soothing power of glycerin and hyaluronic acid for dry skin and sensitive skin. They differ primarily in their heritage and targeted ingredients, as the former dates back to 1851 with L'Oréal S.A., whereas the latter was founded in 2019 and is owned by Beautylish, Inc.

Kiehl's is an American skincare brand founded in 1851 and owned by L'Oréal S.A. since 2000.

loreal.comen.wikipedia.org

Good Molecules is an American skincare brand founded in 2019 and owned by Beautylish, Inc..

beautymatter.comgoodmolecules.compitchbook.compreqin.com

This page compares some of the most popular Kiehl's and Good Molecules products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Kiehl's vs Good Molecules products

People Say

Kiehl'sGood Molecules
  • Affordable and Great Value Price Not notedMostly Mentioned
    • “best value for money — Good Molecules Hyaluronic Acid Serum”
    • “great value — Good Molecules Niacinamide Serum”
  • Lightweight and Non-Greasy Texture Often MentionedOften Mentioned
    • “feels like nothing — Kiehl's Better Screen UV Serum”
    • “absorbs instantly without residue — Kiehl's Ultra Facial Oil-Free Gel Cream”
    • “Absorbs quickly — Kiehl's Ultra Facial Cream”
    • “absorbs quickly... zero irritation or tacky feeling — Good Molecules Discoloration Correcting Serum”
  • Deep Hydration and Moisture Often MentionedSometimes Noted
    • “Keeps skin moisturized for 24+ hours — Kiehl's Ultra Facial Cream”
    • “Feels like a drink of water — Kiehl's Hydro-Plumping Serum Concentrate”
    • “savior for dry patches — Kiehl's Creamy Eye Treatment with Avocado”
    • “skin appears smooth and supple — Good Molecules Hyaluronic Acid Serum”
  • Gentle and Sensitive Skin Friendly Often MentionedOften Mentioned
    • “experienced zero irritation — Kiehl's Retinol Skin-Renewing Daily Micro-Dose Serum”
    • “fragrance-free — Kiehl's Ultra Facial Cream”
    • “no skin purging — Good Molecules Gentle Retinol Cream”
    • “leaves my face feeling clean without the drying — Good Molecules Hydrating Facial Cleansing Gel”
  • Skin Barrier and Texture Improvement Sometimes NotedOften Mentioned
    • “skin looks like brand new baby skin — Good Molecules Overnight Exfoliating Treatment”
    • “Leaves skin "baby soft," "super smooth," "polished feel" — Good Molecules Pineapple Exfoliating Powder”
    • “softened fine lines — Good Molecules Gentle Retinol Cream”
    • “skin feels smoother — Kiehl's Retinol Skin-Renewing Daily Micro-Dose Serum”
  • Fades Dark Spots and Brightens Sometimes NotedSometimes Noted
    • “Acne marks are gone — Kiehl's Clearly Corrective™ Dark Spot Solution”
    • “Skin looks radiant — Kiehl's Clearly Corrective™ Dark Spot Solution”
    • “scar on your chin doesn't look nearly as noticeable — Good Molecules Discoloration Correcting Serum”
    • “skin looks more radiant — Good Molecules Niacinamide Brightening Toner”
  • High Price and Value Concerns Mostly MentionedNot noted
    • “pricy daily staple — Kiehl's Ultra Facial Cream”
  • Breakouts and Acne Sometimes NotedSometimes Noted
    • “caused cystic acne — Kiehl's Midnight Recovery Concentrate”
    • “cystic acne for some — Kiehl's Ultra Facial Cream”
    • “face broke out everywhere — Good Molecules Discoloration Correcting Serum”
    • “gave me little white bumps — Good Molecules Niacinamide Serum”
  • Packaging and Design Issues Rarely NotedSometimes Noted
    • “dipping fingers is unsanitary — Kiehl's Ultra Facial Cream”
    • “Dropper doesn't reach bottom — Kiehl's Clearly Corrective™ Dark Spot Solution”
    • “Metal tube cracks — Good Molecules Yerba Mate Wake Up Eye Gel”

Kiehl's vs Good Molecules routines for dry skin

See multi-brand routine · 99% fit

Kiehl's vs Good Molecules routines for oily skin

See multi-brand routine · 96% fit

Kiehl's vs Good Molecules routines for combination skin

See multi-brand routine · 96% fit

Questions and answers

Kiehl's or Good Molecules: which is better?

Good Molecules is better for budget-friendly shoppers and sensitive or acne-prone skin, while Kiehl's is better for lightweight textures and deep moisture. For routine fit, Good Molecules is Superior for dry, sensitive, acne-prone, mature skin, and skin with dark spots, whereas Kiehl's is High.

What is the difference between Kiehl's and Good Molecules?

Good Molecules offers better routine fit for dry skin, sensitive skin, acne-prone skin, mature skin, and skin with dark spots, while Kiehl's is noted for lightweight and non-greasy texture and deep hydration. Good Molecules is more affordable, whereas Kiehl's features high price and value concerns.

Kiehl's or Good Molecules for dry skin?

Good Molecules is a better choice for dry skin, offering a Superior routine fit compared to Kiehl's High fit on this page. Good Molecules features hydrating formulas like Squalane Oil and Hyaluronic Acid Serum that help provide deep moisture.

Dermatologic Therapy, 2022

Kiehl's or Good Molecules: which cleanser is better?

Good Molecules offers a Hydrating Facial Cleansing Gel that fits dry and sensitive skin well, while Kiehl's features a Calendula Deep Cleansing Foaming Face Wash that is well-suited for oily and oily acne-prone skin.

Which is more affordable, Kiehl's or Good Molecules?

Good Molecules is more affordable than Kiehl's, as reviewers mostly mention its affordable and great value serums and moisturizers, whereas a high price point is often noted as a drawback for Kiehl's on the products on this page.

Between Kiehl's and Good Molecules, which brand is better suited for mature skin?

Good Molecules has a Superior routine fit for mature skin, while Kiehl's fit level is High.

How do the foundation years and parent companies of Kiehl's and Good Molecules compare?

Kiehl's was founded in 1851 in the United States and has been owned by L'Oréal S.A. since 2000, whereas Good Molecules was founded in 2019 in the United States and is owned by Beautylish, Inc.

Which brand performs better for fading dark spots and brightening the skin?

Both brands are equal for fading dark spots and brightening the skin. Review themes show that both brands perform equally well in this category.

Kiehl's or Good Molecules for oily skin?

Both Kiehl's and Good Molecules offer a High routine fit for oily skin. Reviewers often mention that Kiehl's provides lightweight and non-greasy textures.

Kiehl's or Good Molecules: which moisturizer is better?

For moisturizers, Good Molecules is a better fit overall with a Superior routine fit for dry skin, compared to Kiehl's High fit. Good Molecules also tends to be more affordable, while the products on this page for Kiehl's are noted for lightweight and non-greasy textures.

Kiehl's or Good Molecules for sensitive skin?

Good Molecules fits sensitive skin with a Superior routine level, whereas Kiehl's provides a High routine level. Reviewers mention that both brands are gentle and sensitive-skin friendly.

Kiehl's or Good Molecules: which sunscreen is better?

Good Molecules offers a superior sunscreen fit for dry sensitive, dry, sensitive, skin with dark spots, and mature skin among the products on this page, while Kiehl's provides a high fit for combination, acne-prone, and mature skin. Both brands feature lightweight and effective daily protection options.

Kiehl's or Good Molecules for acne-prone skin?

For acne-prone skin, Good Molecules has a Superior routine fit while Kiehl's has an Average fit. Good Molecules is often noted for affordable and great value serums that help fade dark spots and improve skin texture.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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