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Kiehl's vs Good Molecules

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Kiehl's and Good Molecules are two American skincare brands offering nourishing moisturizers, targeted serums, and soothing eye products. Kiehl's relies on glycerin and squalane to suit mature and sensitive skin best, whereas Good Molecules uses glycerin and hyaluronic acid to serve dry and dry sensitive skin. Both brands differ primarily in their founding years, ownership, and core ingredient combinations, with the former emphasizing barrier support and the latter focusing on moisture-binding formulas.

Kiehl's is an American skincare brand founded in 1851 and owned by L'Oréal S.A. since 2000.

loreal.comen.wikipedia.org

Good Molecules is an American skincare brand founded in 2019 and owned by Beautylish, Inc..

beautymatter.comgoodmolecules.compitchbook.compreqin.com

This page compares some of the most popular Kiehl's and Good Molecules products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Kiehl's vs Good Molecules products

People Say

Kiehl'sGood Molecules
  • Affordable and Great Value Price Not notedMostly Mentioned
    • “best value for money — Good Molecules Hyaluronic Acid Serum”
    • “great value — Good Molecules Niacinamide Serum”
  • Lightweight and Non-Greasy Texture Often MentionedOften Mentioned
    • “feels like nothing — Kiehl's Better Screen UV Serum”
    • “absorbs instantly without residue — Kiehl's Ultra Facial Oil-Free Gel Cream”
    • “Absorbs quickly — Kiehl's Ultra Facial Cream”
    • “absorbs quickly... zero irritation or tacky feeling — Good Molecules Discoloration Correcting Serum”
  • Deep Hydration and Moisture Often MentionedSometimes Noted
    • “Keeps skin moisturized for 24+ hours — Kiehl's Ultra Facial Cream”
    • “Feels like a drink of water — Kiehl's Hydro-Plumping Serum Concentrate”
    • “savior for dry patches — Kiehl's Creamy Eye Treatment with Avocado”
    • “skin appears smooth and supple — Good Molecules Hyaluronic Acid Serum”
  • Gentle and Sensitive Skin Friendly Often MentionedOften Mentioned
    • “experienced zero irritation — Kiehl's Retinol Skin-Renewing Daily Micro-Dose Serum”
    • “fragrance-free — Kiehl's Ultra Facial Cream”
    • “no skin purging — Good Molecules Gentle Retinol Cream”
    • “leaves my face feeling clean without the drying — Good Molecules Hydrating Facial Cleansing Gel”
  • Skin Barrier and Texture Improvement Sometimes NotedOften Mentioned
    • “skin looks like brand new baby skin — Good Molecules Overnight Exfoliating Treatment”
    • “Leaves skin "baby soft," "super smooth," "polished feel" — Good Molecules Pineapple Exfoliating Powder”
    • “softened fine lines — Good Molecules Gentle Retinol Cream”
    • “skin feels smoother — Kiehl's Retinol Skin-Renewing Daily Micro-Dose Serum”
  • Fades Dark Spots and Brightens Sometimes NotedSometimes Noted
    • “Acne marks are gone — Kiehl's Clearly Corrective™ Dark Spot Solution”
    • “Skin looks radiant — Kiehl's Clearly Corrective™ Dark Spot Solution”
    • “scar on your chin doesn't look nearly as noticeable — Good Molecules Discoloration Correcting Serum”
    • “skin looks more radiant — Good Molecules Niacinamide Brightening Toner”
  • High Price and Value Concerns Mostly MentionedNot noted
    • “pricy daily staple — Kiehl's Ultra Facial Cream”
  • Breakouts and Acne Sometimes NotedSometimes Noted
    • “caused cystic acne — Kiehl's Midnight Recovery Concentrate”
    • “cystic acne for some — Kiehl's Ultra Facial Cream”
    • “face broke out everywhere — Good Molecules Discoloration Correcting Serum”
    • “gave me little white bumps — Good Molecules Niacinamide Serum”
  • Packaging and Design Issues Rarely NotedSometimes Noted
    • “dipping fingers is unsanitary — Kiehl's Ultra Facial Cream”
    • “Dropper doesn't reach bottom — Kiehl's Clearly Corrective™ Dark Spot Solution”
    • “Metal tube cracks — Good Molecules Yerba Mate Wake Up Eye Gel”

Kiehl's vs Good Molecules routines for dry skin

Buy Good Molecules routine · CA$190.71 · 92% fitBuy Kiehl's routine · CA$413.99 · 80% fitSee multi-brand routine · 99% fit

Kiehl's vs Good Molecules routines for oily skin

Buy Good Molecules routine · CA$311.61 · 87% fitBuy Kiehl's routine · CA$370.40 · 80% fitSee multi-brand routine · 96% fit

Kiehl's vs Good Molecules routines for combination skin

Buy Good Molecules routine · CA$252.71 · 88% fitBuy Kiehl's routine · CA$373.49 · 79% fitSee multi-brand routine · 96% fit

Questions and answers

Kiehl's or Good Molecules: which is better?

Good Molecules may offer better value and suits dry and sensitive skin with Superior routine fit levels, whereas Kiehl's is known for lightweight and non-greasy textures and deep hydration. Both brands are equal in fading dark spots and improving skin barrier and texture.

What is the difference between Kiehl's and Good Molecules?

Good Molecules tends to be more affordable, while Kiehl's is often noted for its lightweight and non-greasy texture. Both brands help fade dark spots and improve skin texture.

Kiehl's or Good Molecules for dry skin?

For dry skin, Good Molecules offers a Superior routine fit, while Kiehl's provides a High routine fit. Good Molecules is often noted for affordable and hydrating moisturizers, whereas Kiehl's is frequently recognized for deep hydration and moisture.

Kiehl's or Good Molecules: which cleanser is better?

Both Kiehl's and Good Molecules offer cleansers with High or better Lovi fit levels for several skin types. Kiehl's features specialized options like the Calendula Deep Cleansing Foaming Face Wash, which has a Superior fit for oily and oily acne-prone skin. Meanwhile, Good Molecules provides the Hydrating Facial Cleansing Gel, which is well-suited for dry and sensitive skin types.

Which is more affordable, Kiehl's or Good Molecules?

Good Molecules is more affordable, offering budget-friendly serums and moisturizers compared to Kiehl's higher price point.

Which brand has better options for mature skin, Kiehl's or Good Molecules?

Good Molecules has a superior routine fit for mature skin compared to Kiehl's. Reviewers also note that the products on this page from Good Molecules provide great value, while Kiehl's is often noted for a high price point.

Do Kiehl's products or Good Molecules products contain fragrance?

Kiehl's includes fragrance in a few items, as 26 of 28 products on this page list no fragrance. Good Molecules is completely fragrance-free, as every product on this page lists no fragrance in its ingredients.

Which brand is better at fading dark spots, Kiehl's or Good Molecules?

Both Kiehl's and Good Molecules are equally effective at fading dark spots, as reviewers note that both brands help brighten and fade dark spots well.

Kiehl's or Good Molecules for oily skin?

Both brands fit oily skin well, with Kiehl's and Good Molecules offering products on this page that achieve a High routine fit. Reviewers often mention Kiehl's for lightweight and non-greasy textures.

Kiehl's or Good Molecules: which moisturizer is better?

Good Molecules offers superior routine fit for dry skin compared to Kiehl's, while both brands provide options that help deliver deep hydration.

Dermatologic Therapy, 2022

Kiehl's or Good Molecules for sensitive skin?

Good Molecules is a better choice for sensitive skin, as Lovi rates its routine as Superior while Kiehl's routine is rated as High.

Kiehl's or Good Molecules: which sunscreen is better?

Both Kiehl's and Good Molecules offer sunscreens on this page, but Good Molecules is rated with a Superior fit for dry sensitive skin, dry skin, sensitive skin, skin with dark spots, and mature skin, while Kiehl's sunscreens reach a High fit for those skin types.

Kiehl's or Good Molecules for acne-prone skin?

Good Molecules is a better fit for acne-prone skin, offering a High routine fit compared to Kiehl's Average level. Reviewers mention that Good Molecules provides affordable and great value serums that help fade dark spots and improve skin texture.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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