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Kiehl's vs Good Molecules

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Kiehl's and Good Molecules are American skincare brands offering nourishing moisturizers, targeted serums, and soothing products built on dependable ingredients like glycerin and squalane or hyaluronic acid. Kiehl's suits mature skin and sensitive skin best, while the newer brand suits dry skin and mature skin best thanks to deeply supportive formulas. The former relies on glycerin and squalane to increase hydration, restore epidermal barrier function, counteract oxidative stress, and stimulate fibroblast migration, whereas the latter utilizes glycerin and hyaluronic acid to improve hydration, restore barrier function, and lengthen the effect of wrinkle-reducing toxins.

Kiehl's is an American skincare brand founded in 1851 and owned by L'Oréal S.A. since 2000.

loreal.comen.wikipedia.org

Good Molecules is an American skincare brand founded in 2019 and owned by Beautylish, Inc..

beautymatter.comgoodmolecules.compitchbook.compreqin.com

This page compares some of the most popular Kiehl's and Good Molecules products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Kiehl's vs Good Molecules products

People Say

Kiehl'sGood Molecules
  • Affordable and Great Value Price Not notedMostly Mentioned
    • “best value for money — Good Molecules Hyaluronic Acid Serum”
    • “great value — Good Molecules Niacinamide Serum”
  • Lightweight and Non-Greasy Texture Often MentionedOften Mentioned
    • “feels like nothing — Kiehl's Better Screen UV Serum”
    • “absorbs instantly without residue — Kiehl's Ultra Facial Oil-Free Gel Cream”
    • “Absorbs quickly — Kiehl's Ultra Facial Cream”
    • “absorbs quickly... zero irritation or tacky feeling — Good Molecules Discoloration Correcting Serum”
  • Deep Hydration and Moisture Often MentionedSometimes Noted
    • “Keeps skin moisturized for 24+ hours — Kiehl's Ultra Facial Cream”
    • “Feels like a drink of water — Kiehl's Hydro-Plumping Serum Concentrate”
    • “savior for dry patches — Kiehl's Creamy Eye Treatment with Avocado”
    • “skin appears smooth and supple — Good Molecules Hyaluronic Acid Serum”
  • Gentle and Sensitive Skin Friendly Often MentionedOften Mentioned
    • “experienced zero irritation — Kiehl's Retinol Skin-Renewing Daily Micro-Dose Serum”
    • “fragrance-free — Kiehl's Ultra Facial Cream”
    • “no skin purging — Good Molecules Gentle Retinol Cream”
    • “leaves my face feeling clean without the drying — Good Molecules Hydrating Facial Cleansing Gel”
  • Skin Barrier and Texture Improvement Sometimes NotedOften Mentioned
    • “skin looks like brand new baby skin — Good Molecules Overnight Exfoliating Treatment”
    • “Leaves skin "baby soft," "super smooth," "polished feel" — Good Molecules Pineapple Exfoliating Powder”
    • “softened fine lines — Good Molecules Gentle Retinol Cream”
    • “skin feels smoother — Kiehl's Retinol Skin-Renewing Daily Micro-Dose Serum”
  • Fades Dark Spots and Brightens Sometimes NotedSometimes Noted
    • “Acne marks are gone — Kiehl's Clearly Corrective™ Dark Spot Solution”
    • “Skin looks radiant — Kiehl's Clearly Corrective™ Dark Spot Solution”
    • “scar on your chin doesn't look nearly as noticeable — Good Molecules Discoloration Correcting Serum”
    • “skin looks more radiant — Good Molecules Niacinamide Brightening Toner”
  • High Price and Value Concerns Mostly MentionedNot noted
    • “pricy daily staple — Kiehl's Ultra Facial Cream”
  • Breakouts and Acne Sometimes NotedSometimes Noted
    • “caused cystic acne — Kiehl's Midnight Recovery Concentrate”
    • “cystic acne for some — Kiehl's Ultra Facial Cream”
    • “face broke out everywhere — Good Molecules Discoloration Correcting Serum”
    • “gave me little white bumps — Good Molecules Niacinamide Serum”
  • Packaging and Design Issues Rarely NotedSometimes Noted
    • “dipping fingers is unsanitary — Kiehl's Ultra Facial Cream”
    • “Dropper doesn't reach bottom — Kiehl's Clearly Corrective™ Dark Spot Solution”
    • “Metal tube cracks — Good Molecules Yerba Mate Wake Up Eye Gel”

Kiehl's vs Good Molecules routines for dry skin

See multi-brand routine · 99% fit

Kiehl's vs Good Molecules routines for oily skin

See multi-brand routine · 95% fit

Kiehl's vs Good Molecules routines for combination skin

See multi-brand routine · 95% fit

Questions and answers

Kiehl's or Good Molecules: which is better?

Good Molecules offers better routine fit for dry skin and mature skin on the products on this page, while Kiehl's is better for lightweight and non-greasy texture and deep hydration. Both brands are equal for gentle and sensitive skin friendliness.

What is the difference between Kiehl's and Good Molecules?

Good Molecules offers a superior routine fit for dry and mature skin and features fragrance-free formulas, while Kiehl's provides a higher price point and is known for lightweight, non-greasy moisturizers and deep hydration.

Kiehl's or Good Molecules for dry skin?

Good Molecules offers a superior routine fit for dry skin compared to Kiehl's. Reviewers find that Good Molecules provides affordable and hydrating moisturizers, while Lovi rates its routine fit as Superior for dry skin.

Kiehl's or Good Molecules: which cleanser is better?

Good Molecules offers better options for dry skin with its Hydrating Facial Cleansing Gel, whereas Kiehl's is better suited for oily and acne-prone skin with its Calendula Deep Cleansing Foaming Face Wash.

Which is more affordable, Kiehl's or Good Molecules?

Good Molecules is more affordable, as reviewers often mention its affordable and great value serums and moisturizers. In contrast, reviewers often mention a high price point for Kiehl's.

Which brand is better for mature skin, Kiehl's or Good Molecules?

Good Molecules is better for mature skin with a Superior routine fit, whereas Kiehl's routine fit is High. Good Molecules features affordable and great value serums, while the products on this page for Kiehl's are noted for lightweight, non-greasy moisturizers and deep hydration.

How do the fragrance options differ between Kiehl's and Good Molecules products?

Kiehl's offers mostly fragrance-free products on the products on this page, with only two containing fragrance, whereas every product on this page from Good Molecules lists no fragrance in its ingredients.

Which brand has better packaging and design issues according to reviewers?

Good Molecules does better for packaging and design issues according to reviewers, as Kiehl's is noted by reviewers for having packaging and design issues.

Kiehl's or Good Molecules for oily skin?

Both Kiehl's and Good Molecules offer a high routine fit for oily skin, with Kiehl's providing lightweight, non-greasy moisturizers and Good Molecules delivering affordable value.

Kiehl's or Good Molecules: which moisturizer is better?

Good Molecules offers superior routine fit for dry skin compared to Kiehl's. Reviewers often mention Good Molecules for affordable and hydrating moisturizers, while Kiehl's is noted for deep hydration and moisture.

Kiehl's or Good Molecules for sensitive skin?

Both brands fit sensitive skin well, with Kiehl's showing a High routine fit on the products on this page. Reviewers note that both brands are gentle and sensitive-skin friendly.

Kiehl's or Good Molecules: which sunscreen is better?

Good Molecules offers a superior fit for dry skin, dry sensitive skin, sensitive skin, skin with dark spots, and mature skin with its Sheer Mineral Sunscreen SPF 30 compared to Kiehl's Better Screen UV Serum, which has an average fit for those skin types.

Kiehl's or Good Molecules for acne-prone skin?

Both Kiehl's and Good Molecules offer a High routine fit for acne-prone skin, so either brand helps depending on your product preference. Kiehl's provides lightweight, non-greasy moisturizers and targeted options like the Calendula Herbal-Extract Toner, while Good Molecules is known for affordable serums and treatments like the Overnight Exfoliating Treatment.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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