Beauty of Joseon vs Good Molecules
Beauty of Joseon and Good Molecules are skincare brands founded in 2016 and 2019, respectively. The Korean house and the American brand are both loved for thoughtful serums, moisturizers, and more that feature key ingredients like glycerin and hyaluronic acid. While Beauty of Joseon suits dry skin and sensitive skin best with niacinamide, glycerin, and hyaluronic acid, the latter brand suits dry skin and dry sensitive skin best owing to moisture-binding formulas. They differ in origin, ownership, and precise targeted options for acne-prone skin, dark spots, and mature skin.
Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.
kbeautywiki.combeautymatter.comprnewswire.comgoodai-global.com
Good Molecules is an American skincare brand founded in 2019 and owned by Beautylish, Inc..
beautymatter.comgoodmolecules.compitchbook.compreqin.com
This page compares some of the most popular Beauty of Joseon and Good Molecules products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Popular Beauty of Joseon vs Good Molecules products
People Say
Unique and Pleasant Texture Mostly MentionedMostly Mentioned
- “absorbs quickly... zero irritation or tacky feeling — Good Molecules Discoloration Correcting Serum”
- “practically invisible on skin — Good Molecules PIMPLE PATCHES”
- “absorbs instantly into skin — Good Molecules Lightweight Daily Moisturizer”
- “sinks in instantly — Beauty of Joseon Ginseng Essence Water”
Gentle and Non-Irritating Formula Mostly MentionedOften Mentioned
- “no irritation at all — Beauty of Joseon Revive Eye Serum”
- “doesn't dry my skin like other cleansers — Beauty of Joseon Radiance Cleansing Balm”
- “doesn't irritate my sensitive skin — Beauty of Joseon Apricot Blossom Peeling Gel”
- “no skin purging — Good Molecules Gentle Retinol Cream”
Affordable Price and Great Value Not notedMostly Mentioned
- “best value for money — Good Molecules Hyaluronic Acid Serum”
- “only $8 — Good Molecules Gentle Retinol Cream”
- “great value — Good Molecules Niacinamide Serum”
Deep Hydration and Plumping Often MentionedOften Mentioned
- “Saved my dry winter skin — Beauty of Joseon Dynasty Cream”
- “eyes look less tired — Beauty of Joseon Revive Eye Serum”
- “skin appears smooth and supple — Good Molecules Hyaluronic Acid Serum”
- “Skin feels bouncy — Good Molecules Super Peptide Serum”
Radiant Glow and Brightening Sometimes NotedOften Mentioned
- “gives a glass skin look — Beauty of Joseon Glow Serum”
- “Gives me that chok-chok dewy look — Beauty of Joseon Dynasty Cream”
- “scar on your chin doesn't look nearly as noticeable — Good Molecules Discoloration Correcting Serum”
- “skin looks more radiant — Good Molecules Niacinamide Brightening Toner”
Calms Redness and Acne Sometimes NotedOften Mentioned
- “pores are visibly smaller — Good Molecules Niacinamide Brightening Toner”
- “sucked out all the gunk — Good Molecules PIMPLE PATCHES”
- “Morning puffiness reduced — Good Molecules Yerba Mate Wake Up Eye Gel”
- “reduced my redness significantly — Beauty of Joseon Glow Serum”
Causes Breakouts and Irritation Often MentionedSometimes Noted
- “Broke me out in cystic acne — Beauty of Joseon Dynasty Cream”
- “gave me cystic acne — Beauty of Joseon Ginseng Cleansing Oil”
- “face broke out everywhere — Good Molecules Discoloration Correcting Serum”
- “gave me little white bumps — Good Molecules Niacinamide Serum”
Scent and Odor Dislikes Often MentionedSometimes Noted
- “Strong bergamot smell — Good Molecules Super Peptide Serum”
- “weird faint smell — Good Molecules Gentle Retinol Cream”
- “smelled of glycolic acid — Good Molecules Overnight Exfoliating Treatment”
- “smells like cooking oil — Beauty of Joseon Ginseng Cleansing Oil”
Packaging and Dispensing Issues Sometimes NotedSometimes Noted
- “dropper doesn't reach the bottom — Beauty of Joseon Glow Serum”
- “Hate dipping my fingers in the jar — Beauty of Joseon Dynasty Cream”
- “one pump is too much — Beauty of Joseon Revive Eye Serum”
- “Metal tube cracks — Good Molecules Yerba Mate Wake Up Eye Gel”
Beauty of Joseon vs Good Molecules routines for dry skin
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Cleanser
La Roche-Posay Toleriane Hydrating Gentle Cleanser
Morning · Evening · Once a week
$19.99
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Hydrating Toner
Pyunkang Yul Calming Deep Moisture Toner
Morning
$16.99
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Moisturizer
Lightweight Daily Moisturizer
Morning · Evening · Once a week
$11.97
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SPF
Sheer Mineral Sunscreen SPF 30
Morning
$11.99
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Pre-Cleanser
MISSHA Ultra Hyalon Cleansing Cream
Evening · Once a week
$21.70
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Serum or Treatment
Daily Brightening Serum
Evening · Once a week
$7.97
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Nourishing Mask
MEDIHEAL Vita Essential Mask
Once a week
$22.00
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Cleanser
Green Plum Refreshing Cleanser
Morning · Evening · Once a week
$13.00
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Hydrating Toner
Ginseng Essence Water
Morning
$17.79
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Moisturizer
Revive Serum
Morning · Evening · Once a week
$17.00
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SPF
Relief Sun: Rice + Probiotics
Morning
$18.85
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Pre-Cleanser
Ginseng Cleansing Oil
Evening · Once a week
$20.00
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Serum or Treatment
Glow Serum
Evening · Once a week
$16.75
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Nourishing Mask
Centella Asiatica Calming Mask
Once a week
$25.00
Buy Good Molecules routine · $112.61 · 95% fit
Buy Beauty of Joseon routine · $128.39 · 87% fitSee multi-brand routine · 99% fit
Beauty of Joseon vs Good Molecules routines for oily skin
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Cleanser
CeraVe Foaming Facial Cleanser
Morning · Evening · Once a week
$15.97
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Hydrating Toner
Some By Mi Snail Truecica Miracle Repair Toner
Morning · Once a week
$15.60
-
Moisturizer
Hyaluronic Acid Serum
Morning · Evening · Once a week
$11.97
-
SPF
Sheer Mineral Sunscreen SPF 30
Morning
$11.99
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Pre-Cleanser
Shu Uemura Ultime8 Sublime Beauty Cleansing Oil
Evening · Once a week
$50.00
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Cleansing Toner
Pixi Glow Tonic
Evening
$28.42
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Serum or Treatment
Overnight Exfoliating Treatment
Evening · Once a week
$5.99
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Enzyme Powder
Pineapple Exfoliating Powder
Once a week
$16.00
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Cleansing Mask
Revision Skincare Black Mask
Once a week
$79.00
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Cleanser
Green Plum Refreshing Cleanser
Morning · Evening · Once a week
$13.00
-
Hydrating Toner
Ginseng Essence Water
Morning · Once a week
$17.79
-
Moisturizer
Revive Serum
Morning · Evening · Once a week
$17.00
-
SPF
Relief Sun: Rice + Probiotics
Morning
$18.85
-
Pre-Cleanser
Ginseng Cleansing Oil
Evening · Once a week
$20.00
-
Cleansing Toner
Green Plum Refreshing Toner
Evening
$18.00
-
Serum or Treatment
Glow Serum
Evening · Once a week
$16.75
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Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
$69.00
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Cleansing Mask
Red Bean Refreshing Pore Mask
Once a week
$20.00
Buy Good Molecules routine · $234.94 · 93% fit
Buy Beauty of Joseon routine · $210.39 · 80% fitSee multi-brand routine · 98% fit
Beauty of Joseon vs Good Molecules routines for combination skin
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Cleanser
Fresh Soy Face Cleanser
Morning · Evening · Once a week
$28.08
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Hydrating Toner
Paula's Choice Skin Balancing Pore-Reducing Toner
Morning · Once a week
$25.60
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Moisturizer
Hyaluronic Acid Serum
Morning · Evening · Once a week
$11.97
-
SPF
Sheer Mineral Sunscreen SPF 30
Morning
$11.99
-
Pre-Cleanser
Shu Uemura Ultime8 Sublime Beauty Cleansing Oil
Evening · Once a week
$50.00
-
Cleansing Toner
Medicube Zero Pore Pad 2.0
Evening
$18.90
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Serum or Treatment
Overnight Exfoliating Treatment
Evening · Once a week
$5.99
-
Enzyme Powder
Pineapple Exfoliating Powder
Once a week
$16.00
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Cleansing Mask
HERBIVORE Botanicals Blue Tansy BHA and Enzyme Pore Refining Mask
Once a week
$58.00
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Cleanser
Green Plum Refreshing Cleanser
Morning · Evening · Once a week
$13.00
-
Hydrating Toner
Ginseng Essence Water
Morning · Once a week
$17.79
-
Moisturizer
Revive Serum
Morning · Evening · Once a week
$17.00
-
SPF
Relief Sun: Rice + Probiotics
Morning
$18.85
-
Pre-Cleanser
Radiance Cleansing Balm
Evening · Once a week
$19.00
-
Cleansing Toner
Green Plum Refreshing Toner
Evening
$18.00
-
Serum or Treatment
Glow Serum
Evening · Once a week
$16.75
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
$69.00
-
Cleansing Mask
Red Bean Refreshing Pore Mask
Once a week
$20.00
Buy Good Molecules routine · $226.53 · 92% fit
Buy Beauty of Joseon routine · $209.39 · 81% fitSee multi-brand routine · 97% fit
Questions and answers
Beauty of Joseon or Good Molecules: which is better?
Good Molecules may be better because its routine fit is Superior across all listed skin types, whereas Beauty of Joseon is High or Average. Both brands offer products with no fragrance listed in their ingredients.
What is the difference between Beauty of Joseon and Good Molecules?
Beauty of Joseon and Good Molecules both offer fragrance-free skincare products, but Good Molecules is noted for its affordable prices and unique textures, while Beauty of Joseon is recognized for its gentle, non-irritating formulas.
Beauty of Joseon or Good Molecules for dry skin?
Good Molecules offers a Superior routine fit for dry skin on this page, while Beauty of Joseon provides a High fit. Both brands feature lightweight moisturizers and hydrating serums containing glycerin and hyaluronic acid that help deliver deep hydration to dry skin.
Beauty of Joseon or Good Molecules: which cleanser is better?
Good Molecules offers a hydrating facial cleansing gel, while Beauty of Joseon provides options like the green plum refreshing cleanser and cleansing balms. The products on this page help provide gentle cleansing, though individual results may vary.
Which is more affordable, Beauty of Joseon or Good Molecules?
Good Molecules is more affordable, as it is noted for its affordable price and great value serums and moisturizers among the products on this page.
Beauty of Joseon or Good Molecules for oily skin?
For oily skin, Good Molecules has a Superior routine fit while Beauty of Joseon has a High fit level. Both brands offer fragrance-free products on the products on this page, but Good Molecules is noted for better pore and oil control.
Beauty of Joseon or Good Molecules: which moisturizer is better?
Good Molecules offers superior routine fit for moisturizers like its Lightweight Daily Moisturizer, whereas the products on this page for Beauty of Joseon achieve a High fit level for dry skin. Topical hyaluronic acid helps improve skin quality and signs of skin aging.
Beauty of Joseon or Good Molecules for sensitive skin?
Both brands are a High fit for sensitive skin, but Beauty of Joseon is noted for its gentle and non-irritating formula. Niacinamide, found in the products on this page, may help reduce pigmentation and support skin barrier function.
Beauty of Joseon or Good Molecules: which sunscreen is better?
Beauty of Joseon or Good Molecules for acne-prone skin?
Both brands offer products on this page that are a High fit for acne-prone skin, but Good Molecules is noted as doing better for calming acne. Topical treatments like niacinamide help manage skin aging and pigmentation.
Beauty of Joseon or Good Molecules for mature skin?
Good Molecules is a better fit for mature skin, offering a Superior routine fit compared to Beauty of Joseon's Average routine fit for this skin type. Good Molecules also provides products like the Gentle Retinol Cream, which helps improve naturally aged skin.
Archives of Dermatology, 2007The Journal of Investigative Dermatology, 2000
Beauty of Joseon or Good Molecules for skin with dark spots?
Good Molecules is a better choice for skin with dark spots because the products on this page have a superior routine fit for this skin concern. Niacinamide, which is included in the formulations, helps reduce cutaneous pigmentation.
Beauty of Joseon or Good Molecules for dry sensitive skin?
Good Molecules is a Superior fit for dry sensitive skin, while Beauty of Joseon is a High fit for this skin type. Good Molecules features a Superior routine fit for dry sensitive skin, and reviewers note that it helps provide affordable and hydrating moisturizers.
Research behind their key ingredients
The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer
Safety evaluation of topical applications of ethanol on the skin and inside the oral cavity
Cutaneous photoprotection from ultraviolet injury by green tea polyphenols
Bacterial cellulose membranes as drug delivery systems: an in vivo skin compatibility study
Molecular basis of retinol anti-ageing properties in naturally aged human skin in vivo
Panax ginseng induces human Type I collagen synthesis through activation of Smad signaling
Reduction in the appearance of facial hyperpigmentation by topical N-acetyl glucosamine
Microneedling by dermapen and glycolic acid peel for the treatment of acne scars: Comparative study
Preparation and evaluation of anti-wrinkle cream containing saffron extract and avocado oil
Chemical peels for acne vulgaris: a systematic review of randomised controlled trials
Supramolecular collagen nanoparticles for anti-wrinkle, skin whitening, and moisturizing effects
Novel beads made of alpha-cyclodextrin and oil for topical delivery of a lipophilic drug
A study of anti-wrinkle functions and improvement of cream with Phaseolus angularis
The anti wrinkle efficacy of synthetic hexapeptide (Argireline) in Chinese Subjects
Moisturizing Effects of Diglycerol Combined with Glycerol on Human Stratum Corneum
Hippophae rhamnoides oil-in-water (O/W) emulsion improves barrier function in healthy human subjects
Nanocomplex of quaternized cyclodextrin grafted chitosan and hyaluronic acid for a skin delivery
Development and efficacy assessments of tea seed oil makeup remover
Effects of fermented tea seed oil on the skin lipid barrier and microbiome of sensitive skin
Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
-

Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
-

Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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