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Paula's Choice vs Principia

Paula's Choice and Principia are skincare brands known for thoughtful cleansers, serums, moisturizers, toners, and precise formulas built around glycerin, hyaluronic acid, and vitamin C. Paula's Choice suits acne-prone and oily skin best, featuring ingredients like glycerin that significantly increase skin hydration and restore barrier function. Principia suits balanced to oily skin best with offerings that help maintain a healthy, balanced complexion. Both brands differ in their specific standout treatments, such as the highest-rated Skin Balancing Pore-Reducing Toner and Gel de Limpeza GL-01 for acne-prone skin.

Paula's Choice is an American skincare brand founded in 1995 and owned by Unilever since 2021.

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This page compares some of the most popular Paula's Choice and Principia products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Questions and answers

Paula's Choice or Principia: which is better?

Paula's Choice is much better for most shoppers because the products on this page offer superior or high Lovi fit levels across a wide variety of skin types and concerns. Principia includes very few options on this page and generally achieves lower fit levels.

What is the difference between Paula's Choice and Principia?

Paula's Choice offers a wide selection of products on this page with high Lovi fit levels across multiple skin types, whereas Principia features only a single cleanser with an average fit for oily skin.

Paula's Choice or Principia: which cleanser is better?

Paula's Choice offers cleansers like the CLEAR Pore Normalizing Cleanser that have a Superior fit for oily and acne-prone skin on this page, whereas the Principia Gel de Limpeza GL-01 has an Average fit for those skin types.

Which is more affordable, Paula's Choice or Principia?

Reviewers mostly mention high price as an issue for the products on this page by Paula's Choice, while no pricing feedback is available for Principia.

When were Paula's Choice and Principia founded and who owns them?

Paula's Choice was founded in the United States in 1995 and is owned by Unilever, whereas Principia was founded in 2020 and is owned by Viziera Participações Ltda.

Which brand offers fragrance-free products, Paula's Choice, Principia, or both?

Both Paula's Choice and Principia offer products on this page that list no fragrance in their ingredients.

What are the key ingredients found across Paula's Choice products?

The products on this page from Paula's Choice contain key ingredients such as hyaluronic acid, glycerin, vitamin c, licorice root, niacinamide, salicylic acid, green tea, and vitamin e. Topical hyaluronic acid helps improve skin quality and signs of aging.

Dermatologic Therapy, 2022Drug Delivery, 2017

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.