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Paula's Choice vs Principia

Paula's Choice and Principia are skincare brands known for thoughtful cleansers, serums, moisturizers, toners, and more. The American brand founded in 1995 relies on hyaluronic acid, glycerin, and vitamin c, while its counterpart is widely loved for precise formulas. Paula's Choice fits oily skin and mature skin best, whereas the other brand suits balanced to oily skin. They differ primarily in their exact product types and key ingredients, such as glycerin which significantly increased skin hydration and restored barrier function.

Paula's Choice is an American skincare brand founded in 1995 and owned by Unilever since 2021.

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This page compares some of the most popular Paula's Choice and Principia products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Questions and answers

Paula's Choice or Principia: which is better?

Paula's Choice offers a much wider range of fragrance-free products on this page that fit oily, mature, and oily acne-prone skin best, whereas Principia features only a single cleanser with lower fit levels.

What is the difference between Paula's Choice and Principia?

Paula's Choice offers a wide variety of fragrance-free skincare products with fit levels ranging up to Superior for multiple skin types, whereas Principia features only a single cleanser on this page with average to caution fit levels. Paula's Choice is owned by Unilever and provides extensive routines, while Principia is owned by Viziera Participações Ltda.

Paula's Choice or Principia: which cleanser is better?

Paula's Choice offers cleansers like the CLEAR Pore Normalizing Cleanser that achieves a Superior fit for oily and acne-prone skin, whereas Principia's Gel de Limpeza GL-01 reaches only an Average fit for those skin types.

Which is more affordable, Paula's Choice or Principia?

Paula's Choice products on this page are mostly noted by reviewers for having a high price.

Which causes fewer breakouts, Paula's Choice or Principia?

Paula's Choice offers many products on this page with superior and high fit levels for acne-prone skin, whereas Principia has an average fit for oily acne-prone skin and a low fit for acne-prone skin. Paula's Choice includes green tea in its products, which may help improve acne.

The Journal of Investigative Dermatology, 2013

When was Paula's Choice founded compared to Principia?

Paula's Choice was founded in 1995 in the United States, whereas Principia was founded later, in 2020.

Which company owns Paula's Choice, and who owns Principia?

Paula's Choice is owned by Unilever, while Principia is owned by Viziera Participações Ltda.

Do any products from Paula's Choice or Principia contain fragrance?

Every product on this page from both Paula's Choice and Principia lists no fragrance in its ingredients.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.