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Paula's Choice vs Principia

Paula's Choice and Principia are skincare brands that offer serums, cleansers, moisturizers, toners, and precise formulas. The American brand is known for hyaluronic acid, glycerin, and vitamin c, while both are widely loved for thoughtful cleansers. Paula's Choice fits oily skin and acne-prone skin best, whereas the other brand suits balanced to oily skin. They differ primarily in their exact product types and key ingredients, where glycerin significantly increased skin hydration and restored barrier function.

Paula's Choice is an American skincare brand founded in 1995 and owned by Unilever since 2021.

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This page compares some of the most popular Paula's Choice and Principia products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Questions and answers

Paula's Choice or Principia: which is better?

Paula's Choice offers a much wider variety of fragrance-free products on this page and achieves a Superior Lovi fit for oily and acne-prone skin, whereas Principia features only one cleanser with an Average fit for those skin types.

What is the difference between Paula's Choice and Principia?

Paula's Choice offers a wide selection of fragrance-free skincare products with varying Lovi fit levels across skin types, whereas Principia features only a single cleanser on this page.

Paula's Choice or Principia: which cleanser is better?

Paula's Choice offers several cleansers with a Superior fit for oily and acne-prone skin, such as the CLEAR Pore Normalizing Cleanser, whereas Principia's Gel de Limpeza GL-01 has only an Average fit for those skin types.

Which is more affordable, Paula's Choice or Principia?

Reviewers on this page mostly mention high price as a drawback for Paula's Choice, while pricing details for Principia are not highlighted.

When was Paula's Choice founded compared to Principia?

Paula's Choice was founded in 1995 in the United States, whereas Principia was founded in 2020.

Which company owns Paula's Choice, and who owns Principia?

Paula's Choice is owned by Unilever, while Principia is owned by Viziera Participações Ltda.

What are the key ingredients used across Paula's Choice products?

Paula's Choice uses key ingredients such as hyaluronic acid, glycerin, vitamin C, licorice root, niacinamide, salicylic acid, green tea, and vitamin E across the products on this page.

Drug Delivery, 2017Dermatologic Therapy, 2022

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.