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Paula's Choice vs Principia

Paula's Choice and Principia are skincare brands that offer serums, cleansers, moisturizers, toners, and precise formulas. The American brand is known for hyaluronic acid, glycerin, and vitamin c, while both are widely loved for thoughtful cleansers. Paula's Choice fits oily skin and acne-prone skin best, whereas the other brand suits balanced to oily skin. They differ primarily in their exact product types and key ingredients, where glycerin significantly increased skin hydration and restored barrier function.

Paula's Choice is an American skincare brand founded in 1995 and owned by Unilever since 2021.

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This page compares some of the most popular Paula's Choice and Principia products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Questions and answers

What is the difference between Paula's Choice and Principia?

Paula's Choice offers a wide selection of fragrance-free products on this page tailored best for oily, acne-prone, and oily acne-prone skin, whereas Principia features just one cleanser with average to low fits across most skin types. Paula's Choice is an American brand founded in 1995 and owned by Unilever, while Principia was founded in 2020 and is owned by Viziera Participações Ltda.

Paula's Choice or Principia: which cleanser is better?

Paula's Choice offers cleansers like the CLEAR Pore Normalizing Cleanser that has a Superior fit for oily and acne-prone skin, whereas Principia's Gel de Limpeza GL-01 has a lower fit for those skin types.

Which is more affordable, Paula's Choice or Principia?

Paula's Choice products on this page are noted for a high price, while pricing details for Principia are not specified here.

When were Paula's Choice and Principia founded and who owns them?

Paula's Choice was founded in 1995 in the United States and is owned by Unilever, whereas Principia was founded in 2020 and is owned by Viziera Participações Ltda.

Which brand has more fragrance-free products listed on the page?

Paula's Choice has more fragrance-free products listed on the page since every product on its page lists no fragrance in its ingredients, compared to Principia which has only one product listed.

What are some key ingredients shared across Paula's Choice products?

The products on this page from Paula's Choice share several key ingredients, including hyaluronic acid, glycerin, vitamin C, licorice root, niacinamide, salicylic acid, green tea, and vitamin E.

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Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.