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Paula's Choice vs Principia

Paula's Choice and Principia are established skincare lines offering serums, cleansers, moisturizers, toners, and more. Paula's Choice is built around hyaluronic acid, glycerin, and vitamin c, while the other is known for its thoughtful cleansers and precise formulas. Both brands suit combination, balanced, or oily skin best, yet they differ in their specific targeted treatments and foundational approaches.

Paula's Choice is an American skincare brand founded in 1995 and owned by Unilever since 2021.

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This page compares some of the most popular Paula's Choice and Principia products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Questions and answers

Paula's Choice or Principia: which is better?

Paula's Choice offers a much wider selection of products on this page with generally higher Lovi fit levels across skin types, whereas Principia features only a single cleanser with lower or cautious ratings for most skin types. Both brands formulate their products on these pages without fragrance.

What is the difference between Paula's Choice and Principia?

Paula's Choice offers a wide variety of fragrance-free skincare products with superior fits for combination, oily, and acne-prone skin, whereas Principia features a much smaller selection on this page. Reviewers mostly mention high prices and packaging issues for Paula's Choice, while noting smooth textures.

Paula's Choice or Principia: which cleanser is better?

Paula's Choice offers cleansers like the CLEAR Pore Normalizing Cleanser, which Lovi rates as Superior for oily and acne-prone skin, whereas Principia's Gel de Limpeza GL-01 achieves only an Average fit for those skin types.

Which is more affordable, Paula's Choice or Principia?

Paula's Choice products on this page are noted for a high price, while Principia offers a more affordable option with fewer choices on this page.

When was Paula's Choice founded compared to Principia?

Paula's Choice was founded in 1995, whereas Principia was founded in 2020.

Which company owns Paula's Choice, and who owns Principia?

Paula's Choice is owned by Unilever, whereas Principia is owned by Viziera Participações Ltda.

Do any products from Paula's Choice or Principia contain added fragrance?

Every product on this page from both Paula's Choice and Principia lists no fragrance in its ingredients.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.