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Beauty of Joseon vs Olay

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Beauty of Joseon and Olay are popular skincare brands offering thoughtful moisturizers, serums, eye products, and more that carefully blend niacinamide and glycerin. Beauty of Joseon suits sensitive skin and skin with dark spots best, whereas the latter suits dry skin and acne-prone skin best. While both brands feature key ingredients that improve wrinkles and increase skin hydration, they differ in their specific offerings, with the Korean brand also utilizing hyaluronic acid and offering targeted items like the Ground Rice and Honey Glow Mask, the Light On Serum: Centella + Vita C, and the Revive Eye Serum, alongside standouts from Olay such as the Super Eyes Daily Eye Serum, the Regenerist Luminous Tone Perfecting Cream, and the Brightening Eye Cream.

Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.

kbeautywiki.combeautymatter.comprnewswire.comgoodai-global.com

This page compares some of the most popular Beauty of Joseon and Olay products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Beauty of Joseon vs Olay products

People Say

Beauty of JoseonOlay
  • Texture and Lightweight Feel Mostly MentionedMostly Mentioned
    • “feels like a light moisturizer — Beauty of Joseon Relief Sun: Rice + Probiotics”
    • “sinks in instantly — Beauty of Joseon Ginseng Essence Water”
    • “absorbs quickly — Olay Vitamin C Serum”
    • “Absorbs so quickly! — Olay Regenerist Regenerating Serum”
  • Hydration and Moisture Mostly MentionedMostly Mentioned
    • “Saved my dry winter skin — Beauty of Joseon Dynasty Cream”
    • “doesn't dry my skin like other cleansers — Beauty of Joseon Radiance Cleansing Balm”
    • “Instantly smoother, softer, and more hydrated — Olay Regenerist Micro-Sculpting Cream”
    • “light and smooth — Olay Ultimate Eye Cream”
  • Gentle and Non-Irritating Formula Mostly MentionedOften Mentioned
    • “no irritation at all — Beauty of Joseon Revive Eye Serum”
    • “cleansed my face gently without making my skin feel irritated — Beauty of Joseon Green Plum Refreshing Cleanser”
    • “doesn't irritate my sensitive skin — Beauty of Joseon Apricot Blossom Peeling Gel”
    • “doesn't strip my skin — Olay Regenerating Cream Cleanser”
  • Radiance and Glow Sometimes NotedOften Mentioned
    • “iridescent glow — Olay Super Serum”
    • “hides dark shadows — Olay Ultimate Eye Cream”
    • “skin looks brighter — Olay Vitamin C Serum”
    • “gives a glass skin look — Beauty of Joseon Glow Serum”
  • Softening Fine Lines and Texture Rarely NotedOften Mentioned
    • “skin feels baby soft — Olay Retinol24”
    • “Skin feels like silk — Olay Regenerist Retinol 24 Night Moisturizer”
    • “clears up puffiness — Olay Advanced Eye Cream”
    • “skin feels incredibly smooth — Beauty of Joseon Ground Rice and Honey Glow Mask”
  • Fragrance-Free Formulation Rarely NotedSometimes Noted
    • “no scent — Olay Super Serum Night Repair”
    • “love that it's fragrance-free — Olay Retinol24”
    • “great for sensitive eyes — Olay Ultimate Eye Cream”
    • “love that it has no scent — Beauty of Joseon Radiance Cleansing Balm”
  • Breakouts and Skin Reactions Often MentionedSometimes Noted
    • “Broke me out in cystic acne — Beauty of Joseon Dynasty Cream”
    • “gave me cystic acne — Beauty of Joseon Ginseng Cleansing Oil”
    • “caused cystic acne — Olay Retinol24”
    • “Caused breakouts — Olay Regenerist Micro-Sculpting Cream”
  • Scent and Fragrance Preferences Often MentionedSometimes Noted
    • “Fragrance can be an irritant — Olay Regenerist Micro-Sculpting Cream”
    • “floral scent — Olay Super Serum”
    • “smells like plastic — Olay Retinol24”
    • “smells like cooking oil — Beauty of Joseon Ginseng Cleansing Oil”
  • Packaging and Design Issues Sometimes NotedOften Mentioned
    • “dropper doesn't reach the bottom — Beauty of Joseon Glow Serum”
    • “Hate dipping my fingers in the jar — Beauty of Joseon Dynasty Cream”
    • “one pump is too much — Beauty of Joseon Revive Eye Serum”
    • “hard to dispense — Olay Super Serum”

Beauty of Joseon vs Olay routines for dry skin

See multi-brand routine · 98% fit

Beauty of Joseon vs Olay routines for oily skin

See multi-brand routine · 95% fit

Beauty of Joseon vs Olay routines for combination skin

See multi-brand routine · 94% fit

Questions and answers

Beauty of Joseon or Olay: which is better?

Olay is better for mature skin and dark spots, while Beauty of Joseon is better for sensitive skin. Both brands offer good hydration, but Olay does better at softening fine lines and texture. Niacinamide may help reduce pigmentation and improve skin appearance.

The British Journal of Dermatology, 2002Antioxidants, 2021

What is the difference between Beauty of Joseon and Olay?

Olay is a brand founded in 1952 and owned by The Procter & Gamble Company since 1985, while Beauty of Joseon was founded in South Korea in 2016 and has been owned by Goodai Global Inc. since 2019. For routine fit levels, Olay is rated Superior for mature skin, sensitive skin, acne-prone skin, and skin with dark spots, whereas Beauty of Joseon is rated High for those same skin types.

Beauty of Joseon or Olay for dry skin?

For dry skin, Olay has a Superior routine fit on this page, while Beauty of Joseon has a High routine fit. The products on this page for both brands feature hyaluronic acid, which helps hydrate the skin.

Drug Delivery, 2017Dermatologic Therapy, 2022

Beauty of Joseon or Olay: which cleanser is better?

Olay features cleansing products on this page that may work well for acne-prone, oily, and mature skin, while Beauty of Joseon helps provide gentle cleansing across multiple skin types including sensitive skin. The products on this page for both brands feature niacinamide and glycerin to help support the skin barrier during cleansing.

The British Journal of Dermatology, 2002Antioxidants, 2021

Which is more affordable, Beauty of Joseon or Olay?

The products on this page do not provide pricing information to compare affordability between Beauty of Joseon and Olay.

Beauty of Joseon or Olay: which offers better fragrance-free formulations?

Olay does better for fragrance-free formulations on this page. Every product on the Beauty of Joseon page lists no fragrance in its ingredients, whereas 26 of the 27 products on the Olay page list no fragrance.

Beauty of Joseon or Olay for oily skin?

Both Beauty of Joseon and Olay fit oily skin at a High level, making them equally suitable options for this skin type. Reviewers note that the products on this page for both brands offer a lightweight feel and fast absorption.

Beauty of Joseon or Olay: which moisturizer is better?

Olay offers superior routine fit for mature skin, acne-prone skin, and skin with dark spots, whereas Beauty of Joseon features products on this page that are all fragrance-free. Both brands help deliver deep hydration with key ingredients like niacinamide and hyaluronic acid.

The British Journal of Dermatology, 2002Antioxidants, 2021

Beauty of Joseon or Olay for sensitive skin?

Olay is a Superior fit for sensitive skin, whereas Beauty of Joseon is a High fit. Every product on the Beauty of Joseon page lists no fragrance in its ingredients.

Beauty of Joseon or Olay: which sunscreen is better?

Beauty of Joseon and Olay both offer sunscreens on this page, and their fit levels vary depending on your skin type. For instance, the Relief Sun: Rice + Probiotics from Beauty of Joseon has a High fit level for dry skin, skin with dark spots, and sensitive skin, while Olay provides options like the Regenerist Whip Face Moisturizer SPF 25 with High fit levels across multiple skin types.

Beauty of Joseon or Olay for acne-prone skin?

Olay achieves a Superior routine fit for acne-prone skin, whereas Beauty of Joseon reaches a High fit level. Both brands provide products on this page with High to Superior fits for this skin type, such as Olay's Super Eyes Daily Eye Serum and Beauty of Joseon's Light On Serum: Centella + Vita C.

Beauty of Joseon or Olay for mature skin?

Olay achieves a Superior routine fit for mature skin, whereas Beauty of Joseon reaches an Average fit for this skin type. Olay offers products like the Regenerist Micro-Sculpting Cream that help address aging concerns, supported by key ingredients such as retinol which stimulates collagen accumulation in naturally aged skin.

The Journal of Investigative Dermatology, 2000Archives of Dermatology, 2007

Beauty of Joseon or Olay for skin with dark spots?

Olay is the better choice for skin with dark spots, as the products on this page achieve a Superior routine fit for this concern, compared to Beauty of Joseon's High fit. Niacinamide, a key ingredient featured in Olay's formulations, helps reduce cutaneous pigmentation and suppresses melanosome transfer.

The British Journal of Dermatology, 2002Antioxidants, 2021

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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