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Purito vs Taro

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Purito and Taro are skincare brands that offer reliable daily care for modern routines through thoughtfully crafted formulas and targeted products. The former is cherished for gentle moisturizers, serums, sunscreens, and makeup removers suited best for dry and sensitive skin, while both brands cater well to sensitive skin types. They differ in their specific lineups and standout solutions, such as the former providing soothing options for acne, dark spots, and mature skin, and the latter featuring a specialized cream for acne-prone skin.

Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

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This page compares some of the most popular Purito and Taro products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Purito vs Taro products

Questions and answers

Purito or Taro: which is better?

Purito is better for most skin types, featuring products on this page like the Centella Unscented Serum that Lovi rates as Superior for sensitive, mature, and dry skin. Taro offers Tretinoin Cream, which may help with acne-prone and combination skin but is less suitable for sensitive or dry skin.

What is the difference between Purito and Taro?

Purito offers a wide range of gentle moisturizers, toners, sunscreens, and serums with a Lovi fit level of High or Superior for sensitive and dry skin, whereas Taro features only Tretinoin Cream, which has a Low fit for sensitive and dry skin.

Which is more affordable, Purito or Taro?

The page facts do not mention the prices of Purito or Taro products, so it is not possible to determine which brand is more affordable.

Which causes fewer breakouts, Purito or Taro?

Purito has a High Lovi fit for acne-prone skin on products like its Mighty Bamboo Panthenol Cream, whereas Taro has a High Lovi fit for acne-prone skin on its Tretinoin Cream.

When were Purito and Taro founded, and who currently owns them?

Purito was founded in South Korea in 2017 and is owned by Corstone Capital, while Taro was founded in 1950 and is owned by Sun Pharmaceutical Industries Limited.

How does the Lovi fit level of Purito's Tretinoin Cream compare to Taro's Tretinoin Cream?

Purito does not feature a Tretinoin Cream on the page, so no Lovi fit level comparison is available.

Do any products from Purito or Taro contain fragrance?

Every product on this page from both Purito and Taro lists no fragrance in its ingredients.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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