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Purito vs Taro

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Purito and Taro are skincare brands that offer gentle and effective formulas for daily care. Purito is widely beloved for thoughtful moisturizers, serums, sunscreens, and makeup removers, while Taro is warmly embraced for its targeted serums and carefully crafted formulas. The former suits dry skin and dry sensitive skin best, and the latter suits sensitive, dry, and combination skin best. They differ primarily in their product ranges and specific standout offerings, such as the former brand featuring the Centella Unscented Toner for acne-prone skin and the latter offering the Tretinoin Cream.

Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

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This page compares some of the most popular Purito and Taro products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Purito vs Taro products

Questions and answers

Purito or Taro: which is better?

Purito is better suited for most skin types, featuring fragrance-free products on this page that Lovi rates as Superior or High for sensitive, dry, and acne-prone skin. Taro offers Tretinoin Cream, which Lovi rates as High for acne-prone skin but Low for sensitive and dry skin.

What is the difference between Purito and Taro?

Purito offers a wide range of gentle, fragrance-free products on this page with High to Superior Lovi fit levels for sensitive, dry, and acne-prone skin, whereas Taro features just a single tretinoin serum that has Low fit levels for sensitive and dry skin types.

The New England Journal of Medicine, 1993

Which is more affordable, Purito or Taro?

This page does not provide pricing or affordability information for either Purito or Taro.

Which causes fewer breakouts, Purito or Taro?

Purito is a better fit for acne-prone skin on this page, with products like the Centella Unscented Toner achieving a Superior fit level, whereas Taro only offers Tretinoin Cream which has a High fit level for acne-prone skin.

Which brand has more products listed on the comparison page, Purito or Taro?

Purito has more products listed on the comparison page than Taro, featuring nine items compared to Taro's single product.

Which company was founded earlier, the maker of Purito or the maker of Taro?

The maker of Taro was founded in 1950, which is earlier than the maker of Purito, founded in 2017.

Do any products from either Purito or Taro contain fragrance in their ingredients?

Every product from both Purito and Taro lists no fragrance in its ingredients.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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