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Purito vs Taro

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Purito and Taro are skincare brands that offer reliable daily care for modern routines through thoughtfully crafted formulas and targeted products. The former is cherished for gentle moisturizers, serums, sunscreens, and makeup removers suited best for dry and sensitive skin, while both brands cater well to sensitive skin types. They differ in their specific lineups and standout solutions, such as the former providing soothing options for acne, dark spots, and mature skin, and the latter featuring a specialized cream for acne-prone skin.

Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

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This page compares some of the most popular Purito and Taro products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Purito vs Taro products

Questions and answers

Purito or Taro: which is better?

Purito is better for dry and sensitive skin because Lovi rates its products as High or Superior for those skin types, whereas Taro's Tretinoin Cream has a Low fit for them.

What is the difference between Purito and Taro?

Purito offers a broad range of gentle skincare products on this page with High to Superior Lovi fits for dry and sensitive skin types, whereas Taro features only Tretinoin Cream, which has a Low fit for those same skin types.

Which is more affordable, Purito or Taro?

This page does not provide pricing information to compare the affordability of Purito and Taro.

Which causes fewer breakouts, Purito or Taro?

Purito is a better fit for acne-prone skin because its products on this page have a High fit for acne-prone skin, while Taro has an Average fit.

When was each skincare brand founded and who are their current owners?

Purito was founded in South Korea in 2017 and is currently owned by Corstone Capital. Taro was founded in 1950 and is owned by Sun Pharmaceutical Industries Limited.

Which products from Purito and Taro have a Superior fit for acne-prone skin?

Purito has several products on this page with a Superior fit for acne-prone skin, including the Centella Unscented Toner, Daily Soft Touch Sunscreen, and Centella Unscented Serum. Taro only features Tretinoin Cream on this page, which has a High fit for acne-prone skin.

How does the Lovi fit level for dry skin compare between Purito's moisturizers and Taro's Tretinoin Cream?

Purito's moisturizers achieve a High or Superior Lovi fit level for dry skin, whereas Taro's Tretinoin Cream has a Low fit for dry skin. Purito also features specific moisturizers tailored for dry and sensitive skin.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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