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Purito vs Taro

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Purito and Taro are skincare brands that offer gentle and effective formulas for daily care. Purito is widely beloved for thoughtful moisturizers, serums, sunscreens, and makeup removers, while Taro is warmly embraced for its targeted serums and carefully crafted formulas. The former suits dry skin and dry sensitive skin best, and the latter suits sensitive, dry, and combination skin best. They differ primarily in their product ranges and specific standout offerings, such as the former brand featuring the Centella Unscented Toner for acne-prone skin and the latter offering the Tretinoin Cream.

Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

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This page compares some of the most popular Purito and Taro products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Purito vs Taro products

Questions and answers

Purito or Taro: which is better?

Purito is better for everyday hydration and soothing care, as Lovi rates its products with High to Superior fit levels for sensitive and dry skin types. Taro offers only a Tretinoin Cream on this page, which has a Low fit for sensitive and dry skin.

What is the difference between Purito and Taro?

Purito offers a wide range of gentle and fragrance-free skincare products on this page like sunscreens and moisturizers that achieve Superior or High Lovi fit levels for sensitive and dry skin types. In contrast, Taro features only Tretinoin Cream on this page, which has a High fit for acne-prone skin but a Low fit for sensitive and dry skin.

Which is more affordable, Purito or Taro?

This page does not provide pricing information to compare the affordability of Purito and Taro products.

Which causes fewer breakouts, Purito or Taro?

Purito is a better fit for acne-prone skin on this page, with several products rated High or Superior for this skin type, whereas Taro's Tretinoin Cream has only a High fit for acne-prone skin.

How do the founding years and corporate ownership of Purito and Taro compare?

Purito was founded in South Korea in 2017 and is owned by Corstone Capital since 2022. Taro was founded in 1950 and has been owned by Sun Pharmaceutical Industries Limited since 2010.

Which brand offers products with a Superior Lovi fit level for dry skin, Purito or Taro?

Purito offers products on this page with a Superior Lovi fit level for dry skin, such as its Daily Soft Touch Sunscreen and Centella Unscented Serum, whereas Taro only features Tretinoin Cream which has a Low fit for dry skin.

How does the fragrance status compare between Purito and Taro products?

Both Purito and Taro products on this page are fragrance-free, as every product from each brand lists no fragrance in its ingredients.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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