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Purito vs Taro

Rated by Lovi 路 Unbiased, science-based skincare AI trained on real user outcomes 路 How the Fit score works

Purito and Taro are skincare brands that offer reliable daily care for modern routines through thoughtfully crafted formulas and targeted products. The former is cherished for gentle moisturizers, serums, sunscreens, and makeup removers suited best for dry and sensitive skin, while both brands cater well to sensitive skin types. They differ in their specific lineups and standout solutions, such as the former providing soothing options for acne, dark spots, and mature skin, and the latter featuring a specialized cream for acne-prone skin.

Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

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This page compares some of the most popular Purito and Taro products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Purito vs Taro products

Questions and answers

Purito or Taro: which is better?

Purito is a better choice for most shoppers because its products on this page have high to superior Lovi fit levels across a wide variety of skin types, particularly dry and sensitive skin. In contrast, Taro offers only Tretinoin Cream, which shows low Lovi fit for dry and sensitive skin.

What is the difference between Purito and Taro?

Purito offers a wide range of gentle and fragrance-free moisturizers, serums, and sunscreens that fit dry and sensitive skin with High to Superior levels, while Taro features only Tretinoin Cream which has low to average fit for those skin types.

Which is more affordable, Purito or Taro?

The provided page facts do not mention the prices of Purito and Taro products, so it is not possible to determine which brand is more affordable.

Which causes fewer breakouts, Purito or Taro?

Purito has products on this page with a High or Superior Lovi fit for acne-prone skin, whereas Taro features Tretinoin Cream with only an Average fit for acne-prone skin and a Low fit for sensitive skin.

How do the founding years and corporate ownerships of Purito and Taro compare?

Purito was founded in South Korea in 2017 and is owned by Corstone Capital, whereas Taro was founded in 1950 and has been owned by Sun Pharmaceutical Industries Limited since 2010.

What are the specific Lovi fit levels of Taro Tretinoin Cream compared to Purito serums for sensitive skin?

Taro Tretinoin Cream has a Low Lovi fit level for sensitive skin, whereas Purito serums like Centella Unscented Serum and Pure Vitamin C Serum achieve a Superior fit for sensitive skin.

Which brand offers fragrance-free products and has a wider variety of product types like sunscreens, toners, and moisturizers?

Purito offers fragrance-free products on this page and provides a wider variety of product types including sunscreens, toners, and moisturizers.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sof铆a Perea P茅rez, MD, MSc

    Dr. Sof铆a Perea P茅rez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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