Etude House skincare
Etude House is a Korean skincare brand founded in 1985 and owned by Amorepacific Holdings since 1990.
Etude House is globally beloved for its thoughtfully formulated moisturizers, gentle cleansers, and hydrating toners. Its products suit balanced, sensitive, and dry skin types best because of their soothing botanical profiles. For specific concerns, the standout choices include the Soon Jung pH 5.5 Relief Toner for acne-prone skin, the SoonJung pH 6.5 Whip Cleanser for skin with dark spots, and the Soon Jung 2x Barrier Intensive Cream for mature skin. Through reliable hydration and barrier care, the brand delivers consistent daily nourishment.
This page covers some of the most popular Etude House products; for the whole Etude House range, with a fit score for every product, use the Lovi app.
People Say
★4.7Overall rating based on 7.5k+ reviewsReviewers most often praise Etude House for gentle formulas, calming redness and irritation, and providing lightweight hydration. The most common complaints are being drying for dry skin and feeling insufficient on its own.
Sources: lovi.care, iherb.com, sokoglam.com, skinsort.com, ohlolly.com, reddit.com, and more
Questions and answers
Is Etude House worth it?
Etude House is worth it for shoppers seeking a complete routine, as Lovi rates the Etude House-focused routine Superior for dry skin, oily skin, sensitive skin, combination skin, and acne-prone skin. The Etude House products on this page are generally fragrance-free, except for the Moistfull Collagen Cream.
What are Etude House's best products?
Soon Jung pH 5.5 Relief Toner and SoonJung pH 6.5 Whip Cleanser are Etude House's best products, rating Superior for sensitive, dry, and acne-prone skin. Lovi rates the Etude House-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin.
Which Etude House moisturizer is best for dry skin?
Soon Jung 2x Barrier Intensive Cream is the best choice, as Lovi rates it High for dry skin, whereas Moistfull Collagen Cream is rated Average.
Does Etude House cause breakouts?
Etude House is unlikely to cause breakouts, as its products on this page are well-suited for acne-prone skin. Lovi rates the Etude House-focused routine Superior for acne-prone skin.
Is Etude House fragrance-free?
No, the Etude House products on this page are not all fragrance-free, as 3 of the 4 list no fragrance while the Moistfull Collagen Cream includes it.
What are the key ingredients in Etude House products?
Key ingredients in the Etude House products on this page include panthenol, madecassoside, and glycerin. Panthenol helps restore skin comfort and hydration, while madecassoside supports calm skin and barrier recovery.
American Journal of Clinical Dermatology, 2002Indian Journal of Pharmaceutical Sciences, 2016
How do I build a Etude House skincare routine?
To build an Etude House routine, start with the SoonJung pH 6.5 Whip Cleanser to wash the face, follow with the Soon Jung pH 5.5 Relief Toner to prep the skin, and finish with either the Soon Jung 2x Barrier Intensive Cream or the Moistfull Collagen Cream to lock in moisture. Lovi rates Etude House-focused routines Superior for dry, oily, sensitive, combination, and acne-prone skin.
Where can I buy Etude House, and how much does it cost?
Etude House products are sold on this page in stores in Italy. Prices on the page range from seventeen euro seventy-one to twenty euro eighty, with most between seventeen euro seventy-one and twenty euro eighty.
What are good alternatives to Etude House?
Good alternatives to Etude House include SKIN1004, Anua, Medicube, Beauty of Joseon, COSRX, and Dr. Althea, which all have pages on Lovi.
Etude House vs SKIN1004: which is better?
Etude House rates Superior for dry skin, oily skin, sensitive skin, combination skin, and acne-prone skin, while SKIN1004 rates Superior for dry skin and sensitive skin, and High for oily skin, combination skin, and acne-prone skin. Therefore, Etude House achieves higher overall fit levels across these skin types on Lovi.
Who owns Etude House, and where is it from?
Etude House is a Korean brand founded in 1985, owned by Amorepacific Holdings since 1990.
Is Etude House cruelty-free?
PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list Etude House as cruelty-free.
Which Etude House cleanser is best for oily skin?
The SoonJung pH 6.5 Whip Cleanser is the best choice for oily skin, as Lovi rates it High for this skin type.
Research behind Etude House's key ingredients
Behind these ratings
Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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