Etude House skincare
Etude House is a Korean skincare brand founded in 1985 and owned by Amorepacific Holdings since 1990.
Etude House is globally beloved for its thoughtfully formulated moisturizers, gentle cleansers, and hydrating toners. Its products suit balanced, sensitive, and dry skin types best because of their soothing botanical profiles. For specific concerns, the standout choices include the Soon Jung pH 5.5 Relief Toner for acne-prone skin, the SoonJung pH 6.5 Whip Cleanser for skin with dark spots, and the Soon Jung 2x Barrier Intensive Cream for mature skin. Through reliable hydration and barrier care, the brand delivers consistent daily nourishment.
This page covers some of the most popular Etude House products; for the whole Etude House range, with a fit score for every product, use the Lovi app.
People Say
★4.7Overall rating based on 7.5k+ reviewsReviewers most often praise Etude House for gentle formulas, calming redness and irritation, and providing lightweight hydration. The most common complaints are being drying for dry skin and feeling insufficient on its own.
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Questions and answers
Is Etude House worth it?
Yes, Etude House is worth it because Lovi rates the brand-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin. The Etude House products on this page mostly range from €19.95 to €23.44 and 3 of 4 list no fragrance, making it a gentle option for shoppers seeking reliable care.
What are Etude House's best products?
The SoonJung pH 5.5 Relief Toner and SoonJung pH 6.5 Whip Cleanser are among Etude House's best products, rating Superior for sensitive and dry skin. Lovi rates the Etude House-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin.
Which Etude House moisturizer is best for dry skin?
Soon Jung 2x Barrier Intensive Cream is the best choice, as Lovi rates it High for dry skin, followed by Moistfull Collagen Cream which Lovi rates Average.
Does Etude House cause breakouts?
Etude House is unlikely to cause breakouts, as the brand offers several products well-suited for easily clogged skin. Lovi rates the Etude House-focused routine Superior for acne-prone skin.
Is Etude House fragrance-free?
No, the Etude House products on this page are not entirely fragrance-free, as the Moistfull Collagen Cream lists fragrance among its ingredients. However, three of the four products featured on the page list no fragrance.
What are the key ingredients in Etude House products?
Etude House products feature panthenol to help restore the skin barrier, madecassoside to calm irritation, and glycerin to lock in moisture. Panthenol and glycerin are backed by studies showing improved hydration and barrier function.
How do I build a Etude House skincare routine?
To build an Etude House routine, start with SoonJung pH 5.5 Relief Toner, follow with SoonJung pH 6.5 Whip Cleanser, and finish with Soon Jung 2x Barrier Intensive Cream or Moistfull Collagen Cream. Lovi rates the Etude House-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin.
Where can I buy Etude House, and how much does it cost?
Etude House products are available in stores in Germany, with prices on the page ranging from €17.29 to €23.44 and most falling between €19.95 and €23.44.
What are good alternatives to Etude House?
Good alternatives to Etude House include SKIN1004, Anua, Medicube, Beauty of Joseon, COSRX, and Dr. Althea.
Etude House vs SKIN1004: which is better?
Lovi rates the Etude House-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin. It rates the SKIN1004-focused routine Superior for dry and sensitive skin, and High for oily, combination, and acne-prone skin.
Who owns Etude House, and where is it from?
Etude House is a Korean brand founded in 1985, owned by Amorepacific Holdings since 1990.
Is Etude House cruelty-free?
PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list Etude House as cruelty-free.
Which Etude House cleanser is best for oily skin?
SoonJung pH 6.5 Whip Cleanser is the best choice, as Lovi rates it High for oily skin.
Research behind Etude House's key ingredients
Behind these ratings
Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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