Etude House skincare
Etude House is a Korean skincare brand founded in 1985 and owned by Amorepacific Holdings since 1990.
Etude House is globally beloved for its thoughtfully formulated moisturizers, gentle cleansers, and hydrating toners. Its products suit balanced, sensitive, and dry skin types best because of their soothing botanical profiles. For specific concerns, the standout choices include the Soon Jung pH 5.5 Relief Toner for acne-prone skin, the SoonJung pH 6.5 Whip Cleanser for skin with dark spots, and the Soon Jung 2x Barrier Intensive Cream for mature skin. Through reliable hydration and barrier care, the brand delivers consistent daily nourishment.
This page covers some of the most popular Etude House products; for the whole Etude House range, with a fit score for every product, use the Lovi app.
People Say
★4.7Overall rating based on 7.5k+ reviewsReviewers most often praise Etude House for gentle formulas, calming redness and irritation, and providing lightweight hydration. The most common complaints are being drying for dry skin and feeling insufficient on its own.
Sources: lovi.care, iherb.com, sokoglam.com, skinsort.com, ohlolly.com, reddit.com, and more
Questions and answers
Is Etude House worth it?
Yes, Etude House is worth it because Lovi rates its brand-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin. The Etude House products on this page are reasonably priced between $15.99 and $27.99, and three out of the four products list no fragrance.
What are Etude House's best products?
The top products from Etude House are the SoonJung pH 5.5 Relief Toner and SoonJung pH 6.5 Whip Cleanser, both earning a Superior fit for sensitive and dry skin. The Soon Jung 2x Barrier Intensive Cream also provides strong hydration and barrier support across various skin types.
Which Etude House moisturizer is best for dry skin?
Soon Jung 2x Barrier Intensive Cream is best for dry skin, and Moistfull Collagen Cream is another option. Lovi rates Soon Jung 2x Barrier Intensive Cream High for dry skin and Moistfull Collagen Cream Average.
Does Etude House cause breakouts?
Etude House is unlikely to cause breakouts, as the brand-focused routine for acne-prone skin rates Superior. The SoonJung pH 5.5 Relief Toner and SoonJung pH 6.5 Whip Cleanser both rate High for acne-prone skin, and three of the four Etude House products on this page list no fragrance.
Is Etude House fragrance-free?
No, the Etude House products on this page are not all fragrance-free, as 3 of the 4 list no fragrance while the Moistfull Collagen Cream includes it.
What are the key ingredients in Etude House products?
Key ingredients in Etude House products include panthenol, glycerin, madecassoside, and hydrolyzed collagen. Panthenol and glycerin help restore skin moisture and barrier function, while madecassoside supports anti-inflammatory and barrier repair effects. Hydrolyzed collagen also assists in restoring the skin barrier.
How do I build a Etude House skincare routine?
To build an Etude House routine, start by washing with the SoonJung pH 6.5 Whip Cleanser, follow with the Soon Jung pH 5.5 Relief Toner, and finish by moisturizing with the Soon Jung 2x Barrier Intensive Cream or the Moistfull Collagen Cream. Lovi rates the Etude House-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin.
Where can I buy Etude House, and how much does it cost?
Etude House products are available on Amazon US. Prices on the page range from $15.99 to $27.99, with most items falling between $19.98 and $27.99.
What are good alternatives to Etude House?
Good alternatives to Etude House with pages on Lovi include SKIN1004, Anua, Medicube, Beauty of Joseon, COSRX, and Dr. Althea. For dry skin, the SKIN1004-focused routine is a strong alternative, rated Superior by Lovi.
Etude House vs SKIN1004: which is better?
Etude House rates higher than SKIN1004 for dry, oily, sensitive, combination, and acne-prone skin.
Who owns Etude House, and where is it from?
Etude House is a Korean brand founded in 1985, owned by Amorepacific Holdings since 1990.
Is Etude House cruelty-free?
PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list Etude House as cruelty-free.
Which Etude House cleanser is best for oily skin?
The SoonJung pH 6.5 Whip Cleanser is the best choice among the brand's cleansers for oily skin. Lovi rates the SoonJung pH 6.5 Whip Cleanser High for oily skin.
Research behind Etude House's key ingredients
Behind these ratings
Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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