Etude House skincare
Etude House is a Korean skincare brand founded in 1985 and owned by Amorepacific Holdings since 1990.
Etude House is globally beloved for its thoughtfully formulated moisturizers, gentle cleansers, and hydrating toners. Its products suit balanced, sensitive, and dry skin types best because of their soothing botanical profiles. For specific concerns, the standout choices include the Soon Jung pH 5.5 Relief Toner for acne-prone skin, the SoonJung pH 6.5 Whip Cleanser for skin with dark spots, and the Soon Jung 2x Barrier Intensive Cream for mature skin. Through reliable hydration and barrier care, the brand delivers consistent daily nourishment.
This page covers some of the most popular Etude House products; for the whole Etude House range, with a fit score for every product, use the Lovi app.
People Say
★4.7Overall rating based on 7.5k+ reviewsReviewers most often praise Etude House for gentle formulas, calming redness and irritation, and providing lightweight hydration. The most common complaints are being drying for dry skin and feeling insufficient on its own.
Sources: lovi.care, iherb.com, sokoglam.com, skinsort.com, ohlolly.com, reddit.com, and more
Questions and answers
Is Etude House worth it?
Etude House is worth it, as Lovi rates the Etude House-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin. The Etude House products on this page are mostly fragrance-free, with only the Moistfull Collagen Cream containing fragrance.
What are Etude House's best products?
Etude House's best products are the Soon Jung pH 5.5 Relief Toner and SoonJung pH 6.5 Whip Cleanser, as Lovi rates both Superior for sensitive, dry, and acne-prone skin. The Soon Jung 2x Barrier Intensive Cream also provides strong results across most skin types.
Which Etude House moisturizer is best for dry skin?
Soon Jung 2x Barrier Intensive Cream is the best choice for dry skin, and Moistfull Collagen Cream is also available. Lovi rates Soon Jung 2x Barrier Intensive Cream High for dry skin and Moistfull Collagen Cream Average.
Does Etude House cause breakouts?
Etude House products are unlikely to cause breakouts, as the range includes items like SoonJung pH 5.5 Relief Toner and SoonJung pH 6.5 Whip Cleanser that rate High or Superior for acne-prone skin. Glycerin, which is commonly found in these formulas, helps maintain hydration without clogging pores.
Is Etude House fragrance-free?
The Etude House products on this page are mostly fragrance-free, as 3 of the 4 items list no fragrance, while only the Moistfull Collagen Cream includes it.
What are the key ingredients in Etude House products?
Etude House products feature ingredients like panthenol to help soothe and moisturize the skin, glycerin to support hydration, and madecassoside to assist with calming irritation and barrier repair.
American Journal of Clinical Dermatology, 2002Indian Journal of Pharmaceutical Sciences, 2016
How do I build a Etude House skincare routine?
To build an Etude House routine, start with the SoonJung pH 5.5 Relief Toner, follow with the SoonJung pH 6.5 Whip Cleanser, and finish with the Soon Jung 2x Barrier Intensive Cream. Lovi rates the Etude House routines Superior for dry, oily, sensitive, combination, and acne-prone skin.
Where can I buy Etude House, and how much does it cost?
Etude House products on this page are sold at stores in the United Arab Emirates. Prices range from AED 39.58 to AED 79.00, with most items falling between AED 54.00 and AED 79.00.
What are good alternatives to Etude House?
Good alternatives to Etude House with skincare pages on Lovi include SKIN1004, Anua, Medicube, Beauty of Joseon, COSRX, and Dr. Althea.
Etude House vs SKIN1004: which is better?
Etude House rates Superior for dry, oily, sensitive, combination, and acne-prone skin, outperforming SKIN1004 which rates High for most of those skin types and Superior only for sensitive skin.
Who owns Etude House, and where is it from?
Etude House is a Korean brand founded in 1985, owned by Amorepacific Holdings since 1990.
Is Etude House cruelty-free?
PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list Etude House as cruelty-free.
Which Etude House cleanser is best for oily skin?
SoonJung pH 6.5 Whip Cleanser is the best cleanser on this page for oily skin, where Lovi rates it High.
Research behind Etude House's key ingredients
Behind these ratings
Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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