Etude House skincare
Etude House is a Korean skincare brand founded in 1985 and owned by Amorepacific Holdings since 1990.
Etude House is globally beloved for its thoughtfully formulated moisturizers, gentle cleansers, and hydrating toners. Its products suit balanced, sensitive, and dry skin types best because of their soothing botanical profiles. For specific concerns, the standout choices include the Soon Jung pH 5.5 Relief Toner for acne-prone skin, the SoonJung pH 6.5 Whip Cleanser for skin with dark spots, and the Soon Jung 2x Barrier Intensive Cream for mature skin. Through reliable hydration and barrier care, the brand delivers consistent daily nourishment.
This page covers some of the most popular Etude House products; for the whole Etude House range, with a fit score for every product, use the Lovi app.
People Say
★4.7Overall rating based on 7.5k+ reviewsReviewers most often praise Etude House for gentle formulas, calming redness and irritation, and providing lightweight hydration. The most common complaints are being drying for dry skin and feeling insufficient on its own.
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Questions and answers
Is Etude House worth it?
Yes, Etude House is worth considering as Lovi rates its brand-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin. The Etude House products on this page are priced accessibly, generally between £14.29 and £16.99.
What are Etude House's best products?
The best Etude House products on this page are the SoonJung pH 5.5 Relief Toner and SoonJung pH 6.5 Whip Cleanser, which both rate Superior for sensitive and dry skin. Lovi rates the SoonJung pH 5.5 Relief Toner Superior for acne-prone skin as well.
Which Etude House moisturizer is best for dry skin?
Soon Jung 2x Barrier Intensive Cream is the best choice, as Lovi rates it High for dry skin, whereas Moistfull Collagen Cream is rated Average.
Does Etude House cause breakouts?
Etude House is unlikely to cause breakouts, as its cleansers, toners, and moisturizers generally rate High or Superior for acne-prone skin.
Is Etude House fragrance-free?
The Etude House products on this page are not entirely fragrance-free, as 3 of the 4 items list no fragrance while the Moistfull Collagen Cream does include it.
What are the key ingredients in Etude House products?
Etude House products feature key ingredients like panthenol, madecassoside, and glycerin, which help keep the skin calm and hydrated. Panthenol and madecassoside support skin barrier recovery, while glycerin provides lasting moisture.
American Journal of Clinical Dermatology, 2002Indian Journal of Pharmaceutical Sciences, 2016
How do I build a Etude House skincare routine?
To build an Etude House routine, start with SoonJung pH 6.5 Whip Cleanser, follow with Soon Jung pH 5.5 Relief Toner, and finish with Soon Jung 2x Barrier Intensive Cream. Lovi rates this brand-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin.
Where can I buy Etude House, and how much does it cost?
Etude House products are available at stores in the United Kingdom featured on this page. Prices range from £13.39 to £16.99, with most items priced between £14.29 and £16.99.
What are good alternatives to Etude House?
Good alternatives to Etude House with pages on Lovi include SKIN1004, Anua, Medicube, Beauty of Joseon, COSRX, and Dr. Althea. Among these, SKIN1004 offers a brand-focused routine that rates Superior for dry and sensitive skin, and High for oily, combination, and acne-prone skin.
Etude House vs SKIN1004: which is better?
Lovi rates the Etude House-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin, outperforming the SKIN1004-focused routine which is rated High for oily, combination, and acne-prone skin.
Who owns Etude House, and where is it from?
Etude House is a Korean brand founded in 1985, owned by Amorepacific Holdings since 1990.
Is Etude House cruelty-free?
PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list Etude House as cruelty-free.
Which Etude House cleanser is best for oily skin?
SoonJung pH 6.5 Whip Cleanser is best for oily skin, and Lovi rates it High for oily skin.
Research behind Etude House's key ingredients
Behind these ratings
Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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