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Neutrogena vs Shiseido

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Neutrogena and Shiseido are renowned skincare brands offering thoughtfully formulated moisturizers, cleansers, sunscreens, and more. Neutrogena features key ingredients like glycerin, hyaluronic acid, and dimethicone, which suit mature skin and skin with dark spots best, whereas Shiseido utilizes glycerin to provide gentle daily care that suits sensitive skin and mature skin best. Ultimately, both brands differ as the American brand targets specific concerns with advanced active components, while the Japanese brand focuses on meticulous, deeply hydrating formulations.

Neutrogena is an American skincare brand founded in 1930 and owned by Kimberly-Clark Corporation since 2026.

investor.kimberly-clark.comen.wikipedia.orginvestors.kenvue.com

Shiseido is a Japanese skincare brand founded in 1872 and owned by Shiseido Company, Limited.

corp.shiseido.comen.wikipedia.orgmarketscreener.com

This page compares some of the most popular Neutrogena and Shiseido products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Neutrogena vs Shiseido products

People Say

NeutrogenaShiseido
  • Hydration and Moisture Mostly MentionedMostly Mentioned
    • “Immediate sensation of comfort — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “skin feels plump, soft and nourished, eliminates dryness, bouncy feel — Shiseido VITAL PERFECTION”
    • “Skin feels more hydrated — Shiseido Activating Essence”
    • “Skin looked plumper and radiant — Neutrogena HYDRO BOOST WATER CREAM”
  • Texture and Absorption Mostly MentionedMostly Mentioned
    • “Absorbs instantly without sticky residue — Neutrogena Hydro Boost Water Gel”
    • “absorbs instantly — Neutrogena COLLAGEN BANK Moisturizer”
    • “Lightweight, silky, non-sticky, sinks in instantly. — Shiseido Ultimune Power Infusing Concentrate”
    • “silky smooth, rich but non-greasy, absorbs quickly, melts into skin — Shiseido VITAL PERFECTION”
  • Gentle and Sensitive Skin Often MentionedRarely Noted
    • “leaves skin soft and balanced — Neutrogena Ultra Gentle Daily Cleanser”
    • “calms my acne prone skin — Neutrogena Ultra Gentle Daily Cleanser”
    • “no stinging or burning — Neutrogena Oil-Free Eye Makeup Remover”
    • “No irritation — Shiseido Essential Energy Hydrating Cream”
  • Dark Spot Fading and Brightening Rarely NotedOften Mentioned
    • “Skin looks brighter, more radiant, and "glowy." — Shiseido Ultimune Power Infusing Concentrate”
    • “faded pimple marks — Shiseido White Lucent Brightening Gel Cream”
    • “Eyes look more awake — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “Spots have definitely lightened — Neutrogena Rapid Wrinkle Repair Regenerating Cream”
  • Scent and Fragrance-Free Features Sometimes NotedSometimes Noted
    • “love that it has no scent — Neutrogena Ultra Gentle Daily Cleanser”
    • “Perfect for sensitive skin — Neutrogena HYDRO BOOST WATER CREAM”
    • “Love that it's fragrance-free — Neutrogena Rapid Wrinkle Repair Regenerating Cream”
    • “Pleasant floral fragrance, relaxing, luxurious smell. — Shiseido Ultimune Power Infusing Concentrate”
  • Anti-Aging and Skin Texture Sometimes NotedSometimes Noted
    • “Smoothed out crow's feet — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “tighter jawline, lifted appearance, improved elasticity, less sagging — Shiseido VITAL PERFECTION”
    • “wrinkles look softer — Shiseido Benefiance Wrinkle Smoothing Cream Enriched”
    • “Skin is looking smoother — Neutrogena Rapid Wrinkle Repair Regenerating Cream”
  • Price and Value Sometimes NotedMostly Mentioned
    • “Jar is too small for the price — Neutrogena Hydro Boost Water Gel”
    • “Runs out quickly — Neutrogena HYDRO BOOST WATER CREAM”
    • “pump stopped working — Neutrogena COLLAGEN BANK Moisturizer”
    • “Very expensive for the size — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
  • Fragrance and Scent Sometimes NotedOften Mentioned
    • “Smell is too overpowering and lingering — Neutrogena Hydro Boost Water Gel”
    • “Scent is so off-putting — Neutrogena Rapid Wrinkle Repair Regenerating Cream”
    • “smells like sunscreen — Neutrogena COLLAGEN BANK Moisturizer”
    • “old lady smell — Shiseido Eudermine Revitalizing Essence”
  • Skin Irritation and Reactions Sometimes NotedSometimes Noted
    • “Made my face very red — Neutrogena HYDRO BOOST WATER CREAM”
    • “Burning sensation — Neutrogena Rapid Wrinkle Repair Regenerating Cream”
    • “Caused some irritation — Shiseido Bio-Performance Advanced Super Revitalizing Cream”
    • “Caused burning and redness — Shiseido Benefiance Wrinkle Smoothing Eye Cream”

Neutrogena vs Shiseido routines for dry skin

Buy Shiseido routine · SAR 2,211.82 · 81% fitBuy Neutrogena routine · SAR 854.76 · 69% fitSee multi-brand routine · 96% fit

Neutrogena vs Shiseido routines for oily skin

Buy Shiseido routine · SAR 2,494.74 · 84% fitBuy Neutrogena routine · SAR 811.22 · 70% fitSee multi-brand routine · 97% fit

Neutrogena vs Shiseido routines for combination skin

Buy Shiseido routine · SAR 2,213.02 · 84% fitBuy Neutrogena routine · SAR 817.79 · 74% fitSee multi-brand routine · 97% fit

Questions and answers

Neutrogena or Shiseido: which is better?

Neutrogena is better for budget and fragrance-free options among the products on this page, while Shiseido offers superior hydration and luxury textures.

What is the difference between Neutrogena and Shiseido?

Neutrogena is a United States brand founded in 1930, while Shiseido is a Japanese brand founded in 1872. Neutrogena offers more fragrance-free options and is often chosen for sensitive skin, whereas Shiseido is known for luxurious textures and stronger fragrances across its products.

Neutrogena or Shiseido for dry skin?

Shiseido is a better fit for dry skin, achieving a high routine fit compared to Neutrogena's average fit. Shiseido features a higher concentration of hydrating and luxurious moisturizers well-suited for dry complexions.

Journal of Pharmacy & Pharmaceutical Sciences, 2015Dermatologic Therapy, 2022

Neutrogena or Shiseido: which cleanser is better?

Neutrogena has the products on this page that fit sensitive skin better, while Shiseido provides deep-cleansing and efficient cleansers with luxurious textures. Lovi rates Neutrogena Ultra Gentle Daily Cleanser as Superior for sensitive skin, while Shiseido Deep Cleansing Foam has an oily skin fit of High.

Which is more affordable, Neutrogena or Shiseido?

Neutrogena is more affordable than Shiseido, as price and value is an area where Neutrogena does better.

Neutrogena or Shiseido: which brand is better for reducing dark spots and brightening skin?

Shiseido does better than Neutrogena for dark spot fading and brightening according to reviewer themes on this page. Shiseido features several products with High fit levels for skin with dark spots, such as Eudermine Revitalizing Essence and White Lucent Brightening Gel Cream.

Which brand has more fragrance-free options, Neutrogena or Shiseido?

Neutrogena has more fragrance-free options than Shiseido among the products on this page. Specifically, thirty-five out of thirty-nine Neutrogena products list no fragrance, whereas only five out of twenty Shiseido products do.

Neutrogena or Shiseido: which brand is better for anti-aging and skin texture?

Shiseido does better than Neutrogena for anti-aging and skin texture based on the products on this page. Retinol, which is included in Neutrogena, helps stimulate collagen and improve the look of aged skin.

The Journal of Investigative Dermatology, 2000Archives of Dermatology, 2007

Neutrogena or Shiseido for oily skin?

For oily skin, Shiseido is the better choice because Lovi rates its routine as High, whereas Neutrogena's routine fit is Average.

Neutrogena or Shiseido: which moisturizer is better?

Shiseido is better for hydration and moisture, while Neutrogena is better for acne-prone skin and offers more fragrance-free moisturizer options among the products on this page. Shiseido's moisturizers help provide deep hydration, whereas Neutrogena helps deliver lightweight and non-greasy moisture with ingredients like Hyaluronic acid.

Journal of Pharmacy & Pharmaceutical Sciences, 2015Drug Delivery, 2017

Neutrogena or Shiseido for sensitive skin?

Neutrogena is a better choice for sensitive skin because the products on this page are mostly fragrance-free and excel in gentleness.

Neutrogena or Shiseido: which sunscreen is better?

Neutrogena offers a wider variety of sunscreens on this page, with several options achieving a Superior fit for combination, sensitive, and oily acne-prone skin types. Shiseido features options like the Benefiance Wrinkle Smoothing Day Cream, which Lovi rates as a Superior fit for mature and sensitive skin.

Neutrogena or Shiseido for acne-prone skin?

Both Neutrogena and Shiseido offer products on this page that fit acne-prone skin well, with routine fits rated as High for both brands.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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