🇪🇸Spain

Neutrogena vs Shiseido

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Neutrogena and Shiseido are prominent skincare brands that offer thoughtful arrays of moisturizers, sunscreens, cleansers, and serums for daily care. The American brand relies on trusted ingredients like glycerin, hyaluronic acid, and dimethicone, which suit dry and mature skin best by boosting hydration and supporting the skin barrier. Meanwhile, the Japanese brand is beloved for its meticulous formulations featuring glycerin, offering gentle yet effective care that suits sensitive and mature skin best. While both brands excel at improving stratum corneum hydration and addressing specific concerns, they differ in their origin and exact ingredient profiles.

Neutrogena is an American skincare brand founded in 1930 and owned by Kimberly-Clark Corporation since 2026.

investor.kimberly-clark.comen.wikipedia.orginvestors.kenvue.com

Shiseido is a Japanese skincare brand founded in 1872 and owned by Shiseido Company, Limited.

corp.shiseido.comen.wikipedia.orgmarketscreener.com

This page compares some of the most popular Neutrogena and Shiseido products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Neutrogena vs Shiseido products

People Say

NeutrogenaShiseido
  • Hydration and Moisture Mostly MentionedMostly Mentioned
    • “Immediate sensation of comfort — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “skin feels plump, soft and nourished, eliminates dryness, bouncy feel — Shiseido VITAL PERFECTION”
    • “Skin feels more hydrated — Shiseido Activating Essence”
    • “Skin looked plumper and radiant — Neutrogena HYDRO BOOST WATER CREAM”
  • Texture and Absorption Mostly MentionedMostly Mentioned
    • “Absorbs instantly without sticky residue — Neutrogena Hydro Boost Water Gel”
    • “absorbs instantly — Neutrogena COLLAGEN BANK Moisturizer”
    • “Lightweight, silky, non-sticky, sinks in instantly. — Shiseido Ultimune Power Infusing Concentrate”
    • “silky smooth, rich but non-greasy, absorbs quickly, melts into skin — Shiseido VITAL PERFECTION”
  • Gentle and Sensitive Skin Often MentionedRarely Noted
    • “leaves skin soft and balanced — Neutrogena Ultra Gentle Daily Cleanser”
    • “calms my acne prone skin — Neutrogena Ultra Gentle Daily Cleanser”
    • “no stinging or burning — Neutrogena Oil-Free Eye Makeup Remover”
    • “No irritation — Shiseido Essential Energy Hydrating Cream”
  • Dark Spot Fading and Brightening Rarely NotedOften Mentioned
    • “Skin looks brighter, more radiant, and "glowy." — Shiseido Ultimune Power Infusing Concentrate”
    • “faded pimple marks — Shiseido White Lucent Brightening Gel Cream”
    • “Eyes look more awake — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “Spots have definitely lightened — Neutrogena Rapid Wrinkle Repair Regenerating Cream”
  • Scent and Fragrance-Free Features Sometimes NotedSometimes Noted
    • “love that it has no scent — Neutrogena Ultra Gentle Daily Cleanser”
    • “Perfect for sensitive skin — Neutrogena HYDRO BOOST WATER CREAM”
    • “Love that it's fragrance-free — Neutrogena Rapid Wrinkle Repair Regenerating Cream”
    • “Pleasant floral fragrance, relaxing, luxurious smell. — Shiseido Ultimune Power Infusing Concentrate”
  • Anti-Aging and Skin Texture Sometimes NotedSometimes Noted
    • “Smoothed out crow's feet — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “tighter jawline, lifted appearance, improved elasticity, less sagging — Shiseido VITAL PERFECTION”
    • “wrinkles look softer — Shiseido Benefiance Wrinkle Smoothing Cream Enriched”
    • “Skin is looking smoother — Neutrogena Rapid Wrinkle Repair Regenerating Cream”
  • Price and Value Sometimes NotedMostly Mentioned
    • “Jar is too small for the price — Neutrogena Hydro Boost Water Gel”
    • “Runs out quickly — Neutrogena HYDRO BOOST WATER CREAM”
    • “pump stopped working — Neutrogena COLLAGEN BANK Moisturizer”
    • “Very expensive for the size — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
  • Fragrance and Scent Sometimes NotedOften Mentioned
    • “Smell is too overpowering and lingering — Neutrogena Hydro Boost Water Gel”
    • “Scent is so off-putting — Neutrogena Rapid Wrinkle Repair Regenerating Cream”
    • “smells like sunscreen — Neutrogena COLLAGEN BANK Moisturizer”
    • “old lady smell — Shiseido Eudermine Revitalizing Essence”
  • Skin Irritation and Reactions Sometimes NotedSometimes Noted
    • “Made my face very red — Neutrogena HYDRO BOOST WATER CREAM”
    • “Burning sensation — Neutrogena Rapid Wrinkle Repair Regenerating Cream”
    • “Caused some irritation — Shiseido Bio-Performance Advanced Super Revitalizing Cream”
    • “Caused burning and redness — Shiseido Benefiance Wrinkle Smoothing Eye Cream”

Neutrogena vs Shiseido routines for dry skin

See multi-brand routine · 97% fit

Neutrogena vs Shiseido routines for oily skin

See multi-brand routine · 95% fit

Neutrogena vs Shiseido routines for combination skin

See multi-brand routine · 96% fit

Questions and answers

Neutrogena or Shiseido: which is better?

Neutrogena is better for shoppers seeking affordable, fragrance-free products, while Shiseido is better for those wanting luxurious textures and advanced anti-aging care. Lovi rates the routine fit for dry sensitive skin as High for Shiseido and Average for Neutrogena, whereas both brands achieve equal high fits for most other skin types.

The Journal of Investigative Dermatology, 2000Dermatologic Therapy, 2022

What is the difference between Neutrogena and Shiseido?

Neutrogena is typically more affordable and offers many fragrance-free products, whereas Shiseido is known for luxurious textures and stronger anti-aging performance. For dry sensitive skin, Lovi rates Shiseido as having a High fit and Neutrogena as having an Average fit.

Neutrogena or Shiseido for dry skin?

Neutrogena is better suited for dry skin, as Lovi rates its routine fit as High compared to an Average fit for Shiseido. The products on this page for Neutrogena also offer more fragrance-free options and focus strongly on deeply hydrating moisturizers.

Neutrogena or Shiseido: which cleanser is better?

Neutrogena is better for sensitive and fragrance-conscious users, as the products on this page offer superior ratings for sensitive skin and feature mostly fragrance-free formulas. Shiseido provides deep-cleansing options, but its cleansers often contain fragrance.

Which is more affordable, Neutrogena or Shiseido?

Neutrogena is more affordable than Shiseido, as price and value is a recognized advantage for Neutrogena on this page.

Which brand has more fragrance-free products, Neutrogena or Shiseido?

Neutrogena has more fragrance-free products on this page, with thirty-five of its thirty-nine products listing no fragrance, compared to only five out of twenty for Shiseido.

Neutrogena or Shiseido for dark spot fading and brightening?

Shiseido does better than Neutrogena for dark spot fading and brightening. Lovi rates Shiseido's White Lucent Brightening Gel Cream as a High fit for skin with dark spots, and Shiseido's products on this page frequently mention improving radiance.

Neutrogena or Shiseido for oily skin?

Both Neutrogena and Shiseido offer a High routine fit for oily skin. Reviewers note that Neutrogena has better fragrance-free options, while Shiseido provides deep hydration.

Neutrogena or Shiseido: which moisturizer is better?

Neutrogena is better for shoppers looking for lightweight, deep hydration and fragrance-free options at a lower price point. Shiseido offers a more luxurious texture with advanced anti-aging benefits, though it comes at a much higher price point.

Journal of Pharmacy & Pharmaceutical Sciences, 2015Dermatologic Therapy, 2022

Neutrogena or Shiseido for sensitive skin?

Both Neutrogena and Shiseido offer a High routine fit for sensitive skin on this page. Neutrogena may be a better choice for shoppers prioritizing fragrance-free options, as most of its products on the page list no fragrance, whereas most Shiseido products include it.

Neutrogena or Shiseido: which sunscreen is better?

Neutrogena is a better choice for sunscreens on this page, as the products on this page offer superior or high Lovi fit levels for sensitive, combination, and oily skin types. Shiseido's sunscreen options show more limited fit levels and higher likelihoods of skin reactions or dryness.

Neutrogena or Shiseido for acne-prone skin?

Both Neutrogena and Shiseido offer a High routine fit for acne-prone skin, so either brand may work well depending on your preferences. Neutrogena is often noted for being fragrance-free and gentle, while Shiseido offers luxurious textures and deep hydration.

Neutrogena or Shiseido for dry sensitive skin?

Shiseido is a better fit for dry sensitive skin, offering a High routine fit compared to Neutrogena's Average fit on this page.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.

QR code: get the Lovi app
Download on theApp Store Get it onGoogle Play