FRANKLY skincare
FRANKLY is a Korean skincare brand founded in 2022 and owned by The Cookie Co., Ltd..
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FRANKLY is beloved for its targeted serums and meticulously balanced formulas. Its products suit sensitive, dry, and combination skin best. The standout products for particular concerns include the Retinol 0.1 Cream for acne-prone skin and the Closer Serum for skin with dark spots. The brand continues to cultivate a dedicated following through thoughtful formulation and consistent results.
This page covers some of the most popular FRANKLY products; for the whole FRANKLY range, with a fit score for every product, use the Lovi app.
FRANKLY serums and treatments
Questions and answers
Is FRANKLY worth it?
Yes, FRANKLY is worth considering because Lovi rates it Superior for most skin types, including dry, oily, sensitive, combination, and acne-prone skin. Every product from FRANKLY on this page lists no fragrance in its ingredients.
What are FRANKLY's best products?
FRANKLY's Retinol 0.1 Cream is especially good for mature, combination, and acne-prone skin, with Lovi rating it High for those skin types. Retinol helps smooth the skin and reduce signs of aging.
The Journal of Investigative Dermatology, 2000Archives of Dermatology, 2007
Does FRANKLY cause breakouts?
FRANKLY is unlikely to cause breakouts because its formulas are lightweight and gentle on the skin. Lovi rates the FRANKLY-focused routine Superior for acne-prone skin.
Is FRANKLY fragrance-free?
Yes, every one of the FRANKLY products on this page lists no fragrance in its ingredients.
What are the key ingredients in FRANKLY products?
FRANKLY products feature key ingredients like retinol, which helps reduce signs of aging and stimulate collagen production in the skin.
The Journal of Investigative Dermatology, 2000Archives of Dermatology, 2007
How do I build a FRANKLY skincare routine?
To build a FRANKLY routine, you can combine the Closer Serum for everyday care and the Retinol 0.1 Cream to target fine lines and uneven tone. Lovi rates FRANKLY-focused routines Superior for dry, oily, sensitive, combination, and acne-prone skin.
Where can I buy FRANKLY, and how much does it cost?
FRANKLY products can be bought in France through the stores featured on this page. Prices range from €17.00 to €17.00.
What are good alternatives to FRANKLY?
Good alternatives to FRANKLY include SKIN1004, Anua, Medicube, Beauty of Joseon, COSRX, and Dr. Althea, which all have pages on Lovi.
FRANKLY vs SKIN1004: which is better?
FRANKLY is better than SKIN1004 for oily and combination skin, where Lovi rates the FRANKLY-focused routine Superior and the SKIN1004 routine High. Both brands achieve a Superior fit level for dry, sensitive, and acne-prone skin.
Who owns FRANKLY, and where is it from?
FRANKLY is a Korean brand founded in 2022, owned by The Cookie Co., Ltd..
Is FRANKLY cruelty-free?
PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list FRANKLY as cruelty-free.
Research behind FRANKLY's key ingredients
Topical palmitoyl pentapeptide provides improvement in photoaged human facial skin
Molecular basis of retinol anti-ageing properties in naturally aged human skin in vivo
Behind these ratings
Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
How does it fit your skin?
Scan your face, then any product: Lovi shows how well it fits you and what fits even better.


