#ootd skincare
#ootd is a Korean skincare brand founded in 2021 and owned by Art & Design International Co., Ltd..
ootdbeauty.krcosmeticsbusiness.comtracxn.com
#ootd is beloved for its thoughtful serums and eye products, which rely on carefully balanced formulas. Its products suit all skin types best, offering targeted daily care. For acne-prone skin, the standout solution is the Dark Spot Vitamin C Serum, while the Intensive Eye Serum addresses skin with dark spots.
This page covers some of the most popular #ootd products; for the whole #ootd range, with a fit score for every product, use the Lovi app.
Other #ootd products
Questions and answers
Is #ootd worth it?
#ootd is worth it because the #ootd products on this page are fragrance-free and Lovi rates the brand's routines Superior for dry, oily, sensitive, combination, and acne-prone skin.
What are #ootd's best products?
Does #ootd cause breakouts?
#ootd is unlikely to cause breakouts, as the brand-focused routine rates Superior for acne-prone skin. Additionally, the Dark Spot Vitamin C Serum rates Superior for acne-prone skin.
Is #ootd fragrance-free?
Yes, every one of the #ootd products on this page is formulated without any added fragrance.
What are the key ingredients in #ootd products?
The #ootd products on this page feature key ingredients like ascorbic acid, sodium hyaluronate, glycerin, and beta-glucan. These ingredients help provide antioxidant, brightening, and moisturizing effects for the skin.
Journal of Cosmetic Dermatology, 2020Dermatologic Therapy, 2022
How do I build a #ootd skincare routine?
To build an #ootd skincare routine, apply the Dark Spot Vitamin C Serum followed by the Intensive Eye Serum. The #ootd products on this page list no fragrance, and Lovi rates the brand-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin.
What are good alternatives to #ootd?
Good alternatives to #ootd include SKIN1004, Anua, Medicube, Beauty of Joseon, COSRX, and Dr. Althea, which also have brand pages on Lovi.
#ootd vs SKIN1004: which is better?
#ootd rates Superior for dry, oily, sensitive, combination, and acne-prone skin, whereas SKIN1004 rates Superior for dry, sensitive, and acne-prone skin and High for oily and combination skin. Lovi rates the #ootd-focused routines slightly higher than the SKIN1004-focused routines across all shared skin types.
Who owns #ootd, and where is it from?
#ootd is a Korean brand founded in 2021, owned by Art & Design International Co., Ltd..
Is #ootd cruelty-free?
PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list #ootd as cruelty-free.
Research behind #ootd's key ingredients
Behind these ratings
Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sof铆a Perea P茅rez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
How does it fit your skin?
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