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Purito vs Hada Labo

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Purito and Hada Labo are celebrated Asian skincare lines built upon gentle and effective formulas. The former is a Korean brand known for thoughtful moisturizers, serums, sunscreens, and makeup removers that suit dry and dry sensitive skin best through deeply comforting formulations. Meanwhile, the Japanese brand is loved for hydrating toners, gentle makeup removers, and nourishing moisturizers that suit dry and acne-prone skin best by restoring moisture without clogging pores. Ultimately, both differ primarily in their cultural origins, specific standout items, and distinct approaches to soothing versus hydrating the skin.

Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

preqin.comtracxn.commk.co.krv.daum.net

Hada Labo is a Japanese skincare brand founded in 2004 and owned by Rohto Pharmaceutical Co., Ltd..

en.wikipedia.orghadalabosa.co.zahadalabotokyo.pl

This page compares some of the most popular Purito and Hada Labo products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Purito vs Hada Labo products

People Say

PuritoHada Labo
  • Deep Hydration and Plumping Sometimes NotedMostly Mentioned
    • “skin drinks it up — Hada Labo Gokujyun Lotion”
    • “Plumps fine lines — Hada Labo Gokujun Premium”
    • “leaves skin soft, smooth, and hydrated — Hada Labo Shirojyun Premium Whitening Lotion”
    • “makes skin look dewy and plump — Purito Deep Sea Pure Water Cream”
  • Acne-Safe and Gentle Formula Mostly MentionedMostly Mentioned
    • “non-stinging — Purito Centella Unscented Toner”
    • “no stinging on sensitive skin — Purito Centella Unscented Serum”
    • “leaves skin soft and hydrated — Hada Labo Gokujyun Cleansing Oil”
    • “never stings my sensitive skin — Hada Labo Gokujyun Lotion”
  • Lightweight and Non-Greasy Texture Mostly MentionedOften Mentioned
    • “absorbs instantly into skin — Purito Oat-in Calming Gel Cream”
    • “perfect weight, not too light not too heavy — Purito Mighty Bamboo Panthenol Cream”
    • “feels like lotion — Purito Daily Soft Touch Sunscreen”
    • “absorbs super quickly — Hada Labo Premium Whitening Lotion (Light)”
  • Soothing and Calming Mostly MentionedNot noted
    • “calmed my redness instantly — Purito Centella Unscented Serum”
    • “calmed my redness immediately — Purito Oat-in Calming Gel Cream”
    • “helped calm down my acne — Purito Mighty Bamboo Panthenol Cream”
  • Glass Skin and Brightening Effects Rarely NotedSometimes Noted
    • “faded considerably — Hada Labo Shirojyun Premium Whitening Lotion”
    • “faded my PIH considerably — Hada Labo Premium Whitening Lotion (Light)”
    • “gives dewy, glowy glass skin — Purito Mighty Bamboo Panthenol Cream”
  • Value, Size, and Price Rarely NotedSometimes Noted
    • “bottle lasts forever — Hada Labo Gokujyun Lotion”
    • “Lasts forever — Hada Labo Gokujun Premium”
    • “Huge 30ml tube — Purito Wonder Releaf Centella Eye Cream”
  • Sticky or Tacky Finish Sometimes NotedOften Mentioned
    • “tacky when it's dry — Purito Mighty Bamboo Panthenol Cream”
    • “tacky residue — Purito Pure Vitamin C Serum”
    • “leaves a tacky film — Purito Oat-in Calming Gel Cream”
    • “Tacky residue — Hada Labo Gokujun Premium”
  • Insufficient Moisture for Dry Skin Often MentionedSometimes Noted
    • “not enough for dry patches — Hada Labo Premium Whitening Lotion (Light)”
    • “not enough to keep skin hydrated — Hada Labo Shirojyun Premium Whitening Lotion”
    • “skin felt tight after an hour — Purito Oat-in Calming Gel Cream”
  • Caused Breakouts Sometimes NotedSometimes Noted
    • “caused cystic acne — Purito From Green Cleansing Oil”
    • “gave me tiny whiteheads — Purito Centella Unscented Serum”
    • “Closed comedones — Hada Labo Gokujun Premium”
    • “gave me closed comedones — Hada Labo Shirojyun Premium Whitening Lotion”

Purito vs Hada Labo routines for dry skin

See multi-brand routine · 97% fit

Purito vs Hada Labo routines for oily skin

See multi-brand routine · 95% fit

Purito vs Hada Labo routines for combination skin

See multi-brand routine · 96% fit

Questions and answers

Purito or Hada Labo: which is better?

Purito tends to do better for soothing and lightweight textures, whereas Hada Labo excels in deep hydration and brightening effects.

What is the difference between Purito and Hada Labo?

Purito offers a lightweight, soothing, and calming approach with fragrance-free products that fit best for dry, dry sensitive, and sensitive skin, while Hada Labo focuses on deep hydration, brightening, and versatility using hyaluronic acid across its fragrance-free line. Reviewers note that Purito excels in lightweight textures and soothing care, whereas Hada Labo is favored for deep hydration, glass skin effects, and value, though its products may sometimes leave a sticky or tacky finish.

Purito or Hada Labo for dry skin?

Both Purito and Hada Labo achieve a Superior Lovi fit level for dry skin, with Purito excelling in lightweight texture and soothing care and Hada Labo standing out for deep hydration. Every product on this page for both brands lists no fragrance in its ingredients.

Dermatologic Therapy, 2022

Purito or Hada Labo: which moisturizer is better?

Purito does better for lightweight textures and soothing benefits in its moisturizers, while Hada Labo excels in deep hydration and plumping for the products on this page. For dry skin, Lovi rates both brands as having a Superior routine fit.

Which is more affordable, Purito or Hada Labo?

Hada Labo is more affordable, as value, size, and price are areas where the brand does better than Purito according to reviewers on this page.

Purito or Hada Labo: which brand is better for deep hydration and plumping?

For deep hydration and plumping, Hada Labo does better than Purito according to the review themes on this page.

Do Purito and Hada Labo products contain fragrance?

Purito and Hada Labo products on this page are formulated without fragrance, as every product lists no fragrance in its ingredients.

Which brand performs better for soothing and calming the skin?

Purito performs better for soothing and calming the skin, offering lightweight moisturizers that reviewers mostly mention for being soothing and calming.

Indian Journal of Pharmaceutical Sciences, 2016Pharmaceutics, 2024

Purito or Hada Labo for oily skin?

Hada Labo is a better choice for oily skin, as Lovi rates its routine as Superior compared to Purito's High fit level. Reviewers often mention Hada Labo for its lightweight and fast-absorbing toners that help deliver deep hydration without feeling overly heavy.

Dermatologic Therapy, 2022

Purito or Hada Labo for acne-prone skin?

Both brands are a great match for acne-prone skin, as Lovi rates Purito as Superior and Hada Labo as Superior. Purito focuses on lightweight, soothing, and barrier-supporting care with centella, while Hada Labo provides deep hydration through hyaluronic acid.

Indian Journal of Pharmaceutical Sciences, 2016Pharmaceutics, 2024

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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