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Purito vs Hada Labo

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Purito and Hada Labo are celebrated Asian skincare brands known for their gentle and effective formulations, with the former recognized for moisturizers, serums, and sunscreens, and the latter beloved for hydrating toners, makeup removers, and nourishing moisturizers. The Korean brand suits dry and dry sensitive skin best through deeply comforting solutions, while Rohto Pharmaceutical Co., Ltd.'s Japanese line caters best to dry and combination skin with moisture-replenishing properties. Both brands offer targeted care for acne-prone skin, dark spots, and mature skin, differing primarily in their distinct ingredient philosophies and origins.

Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

preqin.comtracxn.commk.co.krv.daum.net

Hada Labo is a Japanese skincare brand founded in 2004 and owned by Rohto Pharmaceutical Co., Ltd..

en.wikipedia.orghadalabosa.co.zahadalabotokyo.pl

This page compares some of the most popular Purito and Hada Labo products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Purito vs Hada Labo products

People Say

PuritoHada Labo
  • Deep Hydration and Plumping Sometimes NotedMostly Mentioned
    • “skin drinks it up — Hada Labo Gokujyun Lotion”
    • “Plumps fine lines — Hada Labo Gokujun Premium”
    • “leaves skin soft, smooth, and hydrated — Hada Labo Shirojyun Premium Whitening Lotion”
    • “makes skin look dewy and plump — Purito Deep Sea Pure Water Cream”
  • Acne-Safe and Gentle Formula Mostly MentionedMostly Mentioned
    • “non-stinging — Purito Centella Unscented Toner”
    • “no stinging on sensitive skin — Purito Centella Unscented Serum”
    • “leaves skin soft and hydrated — Hada Labo Gokujyun Cleansing Oil”
    • “never stings my sensitive skin — Hada Labo Gokujyun Lotion”
  • Lightweight and Non-Greasy Texture Mostly MentionedOften Mentioned
    • “absorbs instantly into skin — Purito Oat-in Calming Gel Cream”
    • “perfect weight, not too light not too heavy — Purito Mighty Bamboo Panthenol Cream”
    • “feels like lotion — Purito Daily Soft Touch Sunscreen”
    • “absorbs super quickly — Hada Labo Premium Whitening Lotion (Light)”
  • Soothing and Calming Mostly MentionedNot noted
    • “calmed my redness instantly — Purito Centella Unscented Serum”
    • “calmed my redness immediately — Purito Oat-in Calming Gel Cream”
    • “helped calm down my acne — Purito Mighty Bamboo Panthenol Cream”
  • Glass Skin and Brightening Effects Rarely NotedSometimes Noted
    • “faded considerably — Hada Labo Shirojyun Premium Whitening Lotion”
    • “faded my PIH considerably — Hada Labo Premium Whitening Lotion (Light)”
    • “gives dewy, glowy glass skin — Purito Mighty Bamboo Panthenol Cream”
  • Value, Size, and Price Rarely NotedSometimes Noted
    • “bottle lasts forever — Hada Labo Gokujyun Lotion”
    • “Lasts forever — Hada Labo Gokujun Premium”
    • “Huge 30ml tube — Purito Wonder Releaf Centella Eye Cream”
  • Sticky or Tacky Finish Sometimes NotedOften Mentioned
    • “tacky when it's dry — Purito Mighty Bamboo Panthenol Cream”
    • “tacky residue — Purito Pure Vitamin C Serum”
    • “leaves a tacky film — Purito Oat-in Calming Gel Cream”
    • “Tacky residue — Hada Labo Gokujun Premium”
  • Insufficient Moisture for Dry Skin Often MentionedSometimes Noted
    • “not enough for dry patches — Hada Labo Premium Whitening Lotion (Light)”
    • “not enough to keep skin hydrated — Hada Labo Shirojyun Premium Whitening Lotion”
    • “skin felt tight after an hour — Purito Oat-in Calming Gel Cream”
  • Caused Breakouts Sometimes NotedSometimes Noted
    • “caused cystic acne — Purito From Green Cleansing Oil”
    • “gave me tiny whiteheads — Purito Centella Unscented Serum”
    • “Closed comedones — Hada Labo Gokujun Premium”
    • “gave me closed comedones — Hada Labo Shirojyun Premium Whitening Lotion”

Purito vs Hada Labo routines for dry skin

Buy Hada Labo routine · S$263.75 · 99% fitBuy Purito routine · S$115.66 · 93% fitSee multi-brand routine · 99% fit

Purito vs Hada Labo routines for oily skin

Buy Hada Labo routine · S$394.68 · 93% fitBuy Purito routine · S$210.91 · 86% fitSee multi-brand routine · 96% fit

Purito vs Hada Labo routines for combination skin

Buy Hada Labo routine · S$360.41 · 95% fitBuy Purito routine · S$210.51 · 89% fitSee multi-brand routine · 97% fit

Questions and answers

Purito or Hada Labo: which is better?

Both brands offer great fragrance-free options, but Hada Labo tends to do better for deep hydration and brightening, while Purito stands out for lightweight and soothing formulas. Lovi finds that Purito fits dry, dry sensitive, and sensitive skin best, whereas Hada Labo is a top fit for dry, combination, and oily acne-prone skin.

Dermatologic Therapy, 2022

What is the difference between Purito and Hada Labo?

Purito stands out for its lightweight, soothing formulas featuring Centella asiatica that help calm sensitive skin, while Hada Labo excels in deep hydration and plumping with its hyaluronic acid products. Reviewers find that Lovi rates Purito as a High fit for oily and combination skin, whereas Hada Labo reaches a Superior fit for those skin types.

Dermatologic Therapy, 2022Indian Journal of Pharmaceutical Sciences, 2016

Purito or Hada Labo for dry skin?

Both Purito and Hada Labo achieve a Superior Lovi fit level for dry skin. Reviewers note that Purito delivers lightweight, soothing moisturizers, while Hada Labo provides deep hydration through hyaluronic acid.

Dermatologic Therapy, 2022

Purito or Hada Labo: which moisturizer is better?

Purito moisturizers are better for lightweight, soothing, and calming benefits, whereas Hada Labo focuses on deep hydration powered by hyaluronic acid. Reviewers note that Purito delivers lightweight textures, while Hada Labo provides deep moisture though sometimes with tacky finishes.

Dermatologic Therapy, 2022

Which is more affordable, Purito or Hada Labo?

Hada Labo is more affordable, as reviewers frequently note its strong value, size, and price across the products on this page.

Purito or Hada Labo for dark spots?

For dark spots, Lovi shows that Hada Labo fits skin with dark spots at a Superior level with the products on this page, whereas Purito fits at a High level. Hada Labo excels in brightening and dark spot reduction.

Purito or Hada Labo for oily skin?

For oily skin, Lovi finds that Hada Labo reaches a Superior routine fit while Purito reaches a High fit. Hada Labo delivers deeper hydration and plumping, whereas Purito provides a lighter and less greasy texture.

Dermatologic Therapy, 2022

Purito or Hada Labo for acne-prone skin?

Purito and Hada Labo both achieve a High Lovi fit level for acne-prone skin. Reviewers note that Purito provides soothing and calming moisturizers, while Hada Labo is known for deep hydration and moisturization.

Purito or Hada Labo for combination skin?

For combination skin, Lovi rates Purito as High and Hada Labo as Superior. Reviewers note that Hada Labo stands out for deep hydration and brightening, while Purito offers a lightweight and soothing feel.

Purito or Hada Labo for mature skin?

For mature skin, Lovi rates both Purito and Hada Labo as High. Reviewers note that Hada Labo helps with deep hydration and brightening effects, while Purito is known for gentle and lightweight serums.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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