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Purito vs Hada Labo

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Purito and Hada Labo are gentle Asian beauty lines centered on daily comfort, with the former originating in Korea in 2017 and the latter established in Japan in 2004. Both feature thoughtful moisturizers and gentle makeup removers, though Purito is cherished for soothing serums and sunscreens, while Hada Labo is deeply loved for hydrating toners driven by advanced science. The Korean brand suits dry skin and sensitive skin best, while the Japanese brand excels at supporting dry skin and acne-prone skin without clogging pores. They differ primarily in their formulation focus and regional origins, offering targeted options like the Centella Unscented Toner and the Gokujyun Lotion to nurture a healthy skin barrier.

Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

preqin.comtracxn.commk.co.krv.daum.net

Hada Labo is a Japanese skincare brand founded in 2004 and owned by Rohto Pharmaceutical Co., Ltd..

en.wikipedia.orghadalabosa.co.zahadalabotokyo.pl

This page compares some of the most popular Purito and Hada Labo products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Purito vs Hada Labo products

People Say

PuritoHada Labo
  • Deep Hydration and Plumping Sometimes NotedMostly Mentioned
    • “skin drinks it up — Hada Labo Gokujyun Lotion”
    • “Plumps fine lines — Hada Labo Gokujun Premium”
    • “leaves skin soft, smooth, and hydrated — Hada Labo Shirojyun Premium Whitening Lotion”
    • “makes skin look dewy and plump — Purito Deep Sea Pure Water Cream”
  • Acne-Safe and Gentle Formula Mostly MentionedMostly Mentioned
    • “non-stinging — Purito Centella Unscented Toner”
    • “no stinging on sensitive skin — Purito Centella Unscented Serum”
    • “leaves skin soft and hydrated — Hada Labo Gokujyun Cleansing Oil”
    • “never stings my sensitive skin — Hada Labo Gokujyun Lotion”
  • Lightweight and Non-Greasy Texture Mostly MentionedOften Mentioned
    • “absorbs instantly into skin — Purito Oat-in Calming Gel Cream”
    • “perfect weight, not too light not too heavy — Purito Mighty Bamboo Panthenol Cream”
    • “feels like lotion — Purito Daily Soft Touch Sunscreen”
    • “absorbs super quickly — Hada Labo Premium Whitening Lotion (Light)”
  • Soothing and Calming Mostly MentionedNot noted
    • “calmed my redness instantly — Purito Centella Unscented Serum”
    • “calmed my redness immediately — Purito Oat-in Calming Gel Cream”
    • “helped calm down my acne — Purito Mighty Bamboo Panthenol Cream”
  • Glass Skin and Brightening Effects Rarely NotedSometimes Noted
    • “faded considerably — Hada Labo Shirojyun Premium Whitening Lotion”
    • “faded my PIH considerably — Hada Labo Premium Whitening Lotion (Light)”
    • “gives dewy, glowy glass skin — Purito Mighty Bamboo Panthenol Cream”
  • Value, Size, and Price Rarely NotedSometimes Noted
    • “bottle lasts forever — Hada Labo Gokujyun Lotion”
    • “Lasts forever — Hada Labo Gokujun Premium”
    • “Huge 30ml tube — Purito Wonder Releaf Centella Eye Cream”
  • Sticky or Tacky Finish Sometimes NotedOften Mentioned
    • “tacky when it's dry — Purito Mighty Bamboo Panthenol Cream”
    • “tacky residue — Purito Pure Vitamin C Serum”
    • “leaves a tacky film — Purito Oat-in Calming Gel Cream”
    • “Tacky residue — Hada Labo Gokujun Premium”
  • Insufficient Moisture for Dry Skin Often MentionedSometimes Noted
    • “not enough for dry patches — Hada Labo Premium Whitening Lotion (Light)”
    • “not enough to keep skin hydrated — Hada Labo Shirojyun Premium Whitening Lotion”
    • “skin felt tight after an hour — Purito Oat-in Calming Gel Cream”
  • Caused Breakouts Sometimes NotedSometimes Noted
    • “caused cystic acne — Purito From Green Cleansing Oil”
    • “gave me tiny whiteheads — Purito Centella Unscented Serum”
    • “Closed comedones — Hada Labo Gokujun Premium”
    • “gave me closed comedones — Hada Labo Shirojyun Premium Whitening Lotion”

Purito vs Hada Labo routines for dry skin

See multi-brand routine · 99% fit

Purito vs Hada Labo routines for oily skin

See multi-brand routine · 96% fit

Purito vs Hada Labo routines for combination skin

See multi-brand routine · 96% fit

Questions and answers

Purito or Hada Labo: which is better?

Both Purito and Hada Labo are great options, depending on your skin goals. Purito performs better for lightweight textures and soothing irritated skin, whereas Hada Labo stands out for deep hydration and brightening effects.

What is the difference between Purito and Hada Labo?

Purito focuses on lightweight, soothing formulas with ingredients like centella asiatica, while Hada Labo emphasizes deep hydration and plumping with hyaluronic acid. Reviewers note that Purito delivers a lighter, less sticky texture, whereas Hada Labo provides stronger deep hydration and brightening effects.

Dermatologic Therapy, 2022Indian Journal of Pharmaceutical Sciences, 2016

Purito or Hada Labo for dry skin?

Both Purito and Hada Labo provide a Superior routine fit for dry skin. Reviewers note that Purito delivers lightweight and soothing care, while Hada Labo focuses on deep hydration and plumping with hyaluronic acid.

Dermatologic Therapy, 2022

Purito or Hada Labo: which moisturizer is better?

Purito is better for soothing and lightweight hydration, while Hada Labo excels in deep hydration and plumping for the products on this page. Reviewers often mention Purito for soothing moisturizers and Hada Labo for deep moisturization.

Dermatologic Therapy, 2022

Which is more affordable, Purito or Hada Labo?

Hada Labo is more affordable, as value, size, and price are areas where the brand does better than Purito according to the products on this page.

Which brand has a lighter and less greasy texture, Purito or Hada Labo?

Purito stands out on this page for offering a lighter and less greasy texture, as reviewers mostly note its lightweight moisturizers and gentle serums. Meanwhile, Hada Labo reviewers often mention sticky and tacky finishes across its formulations.

Purito or Hada Labo for dark spots and brightening effects?

Both Purito and Hada Labo fit skin with dark spots at a Superior level on this page, while Hada Labo does better for brightening effects. Reviewers frequently note Hada Labo for its brightening and dark spot reduction.

Purito or Hada Labo for oily skin?

Hada Labo is a better fit for oily skin, as Lovi rates its routine fit as Superior compared to Purito's High level on this page. Reviewers on the page also note that Hada Labo delivers lightweight and fast-absorbing toners with deep hydration.

Purito or Hada Labo for acne-prone skin?

Both Purito and Hada Labo provide a Superior routine fit for acne-prone skin on this page, with Purito delivering a lighter texture and Hada Labo offering deep hydration. Reviewers note that Purito excels with soothing and calming formulations, whereas Hada Labo is frequently praised for deep hydration.

Purito or Hada Labo for sensitive skin?

Purito fits sensitive skin better than Hada Labo, as it is highlighted for soothing and calming benefits and holds superior routine fit. Reviewers often note gentle and fragrance-free formulations for both brands, while Purito products on this page list no fragrance.

Indian Journal of Pharmaceutical Sciences, 2016Pharmaceutics, 2024

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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